University Marketing Committee

Appointed by: Virtue of position

Reports to: Vice President for University Advancement

Number of Members: 46

Correct as of: September 2019

Purpose. To facilitate communication between and among the various units on the campus who are specifically engaged in marketing initiatives and those with a vested interest in the marketing of the university. It also serves a critical role in fostering a free exchange of creative ideas and efficient use of marketing resources. The committee’s responsibilities are as follows:

• Review and discuss annual marketing strategies for the department and units
• Promote effective communication and collaboration in planning and implementing initiatives
• Coordinate marketing activities in the best interests of the university
• Serve as an information clearing house regarding updates and innovations in marketing, especially as it relates to the use of Social Media
• Encourage creative discussion and synergy
• Function as a sounding board for the effectiveness of marketing concepts and program proposals
• Provide advice and counsel to the AVP Marketing & Communications on issues relating the university’s brand and the use of logos and marks
• Provide an environment where information and education can be disseminated regarding marketing techniques and strategies
• Seek to make the most effective use of financial resources by cooperative purchases of print, video and electronic media whenever possible
• Annually assess the overall effectiveness of marketing on the campus 

Member Appointments. The President makes all appointments.  This is a standing committee.  When needed, nominations are submitted by the chair of the committee. 

Chair Appointment. The President appoints the chair.

Committee Members


Kristina Kaskel-Ruiz, Associate Vice President, Marketing & Communications

Indefinite Term 

Steven Begnaud III, Assistant Director, Student Activities
Deana Briones, Administrative Coordinator, Humanities and Social Sciences
Megan Buro, Marketing Coordinator, Samuel Houston Museum
Meghan Burton, Marketing Coordinator, Enrollment Management
Carla Clark, Administrative Coordinator, Health Sciences
Amanda Coleman, Assistant Director, Marketing
Clair Collins, Director of Faculty Development, Osteopathic Medicine
Melissa Fadler, Associate Director, Recreational Sports
Darian Fisher, Assistant Director, Marketing/Guest Services
Michael Foster, Video Producer, Communications
Donna Gilbert, Assistant Director, Alumni Membership & Marketing
Kathleen Gilbert, Administrative Coordinator, Health Sciences
Shelie Goodwin, Comm and Recruitment Coordinator, Education
Wes Hamilton, University Comm Manager, Communications
Hannah Haney, Comm Writer, Communications
David Hernandez, Senior Graphic Coordinator, Communications
Jessica Herzogenrath, Grant Proposal Developer, Research
Sherry Hirsch, Assistant to the Dean,  Education
Veronica Hoff, Publications Officer, CJ Marketing & Advertising
Maria Holmes, Associate Director, Honors College
Trevor Isaminger, Specialist, Athletics
Tess Johnson, Director CJ Student Services & Marketing,  CJ Marketing & Advertising
Stephanie Knific, Director of Marketing & Comm, PIO, Communications
Judith Lewis, Associate VP Enterprise Services, IT
Russell Martinez, Associate Director of Athletics, Development
Charlene McWilliams, Director of University Events, Office of the President
Isaac Moen, Marketing Automation Specialist, Communications
Leah Mulligan, Associate Vice President, Enrollment Management
Debbie Nichols, Assistant to VP, Office of Student Affairs
Mekayla Perkins, Specialist, Office of Student Affairs
Stephen Perkins, Assistant Director of Comm & Outreach, Education
Katie Prior, Theater Manager, Arts and Media
Lori Proctor, Assistant Director of Print Services, Press
Sierra Ray, Program Marketing Specialist, Enrollment Management
Joe Reed, Coord. Sponsorships, Programs & Marketing, Alumni Relations
Jana Richie, Director Pro Coord. & Strategic Supp, Online Operations
Joey Robertson, Faculty - Department Chair, Business Administration
DeLynn Say, Administrative Coordinator, Sciences and Engineering Technology
Emily Schulze, Associate Director of Communications, Communications
Mauri Smith, Associate Director of Online Marketing, Enrollment Management
Bri Smith, Marketing Coordinator, Arts and Media
Chelsea Smith, Sr Associate Dean of Students, Office of Dean of Students
Stephanie Smith, Marketing/Comm Coordinator, IT
Cindy Truax, Director of Annual Giving, Development
Amy Bass Wilson, Associate Director of Creative Services, Communications 

To Report Errors

All errors in committee listings should be reported in writing to:
Heather Adams
Mail: Campus P.O. Box 2394