University Marketing Committee

Appointed by: President

Reports to: Chief Marketing Officer

Number of Members: 48

Updated: September 2022

Purpose. To facilitate communication between and among the various units on the campus who are specifically engaged in marketing initiatives and those with a vested interest in the marketing of the university. It also serves a critical role in fostering a free exchange of creative ideas and efficient use of marketing resources. The committee’s responsibilities are as follows:

• Review and discuss annual marketing strategies for the department and units
• Promote effective communication and collaboration in planning and implementing initiatives
• Coordinate marketing activities in the best interests of the university
• Serve as an information clearinghouse regarding updates and innovations in marketing, especially as it relates to the use of Social Media
• Encourage creative discussion and synergy
• Function as a sounding board for the effectiveness of marketing concepts and program proposals
• Provide advice and counsel to the AVP Marketing & Communications on issues relating to the university’s brand and the use of logos and marks
• Provide an environment where information and education can be disseminated regarding marketing techniques and strategies
• Seek to make the most effective use of financial resources by cooperative purchases of print, video, and electronic media whenever possible
• Annually assess the overall effectiveness of marketing on the campus 

Member Appointments. The President makes all appointments.  This is a standing committee.  When needed, nominations are submitted by the chair of the committee. 

Chair Appointment. The President appoints the chair.

Committee Members

Stephanie Knific, Interim Associate Vice President, Marketing & Communications

Indefinite Terms

Emily Acker, Assistant Director, Marketing, Communications & Events, Academic Success Center
Shellie Armstrong, Administrative Coordinator, College of Science and Engineering Technology
Campbell Atkins, Writer, Marketing and Communications
Steven Begnaud III, Assistant Director, Student Activities
Emily Binetti, Associate Director of Marketing and Communications
Isaac Moen, Assistant Director, Marketing 
Michelle Boyd, Undergraduate Coordinator, Department of Engineering Technology

Deanna Briones, Administrative Coordinator, College of Humanities and Social Sciences
Sarah Burchett, Academic Community Engagement

Megan Buro, Marketing Coordinator, Sam Houston Memorial Museum
Meghan Burton, Marketing Coordinator, Enrollment, Marketing, and Communication Services
Julie Campbell, Program Coordinator, College of Business Administration
Heather Caudle, Student Success Program Coordinator, Academic Success Center
Christine Coursey, College of Osteopathic Medicine
Ashley Defrancis, Graphic Design Specialist, College of Arts and Media
Melissa Fadler, Associate Director, Recreational Sport
Michael Foster, Video Producer, Marketing and Communications
Donna Gilbert, Assistant Director, Alumni Membership & Marketing
Shelie Goodwin, Communication and Recruitment Coordinator, College of Education
Weslie Gray, Assistant to the Dean, College of Arts and Media
Becca Griffin, Associate Director of Communications, Office of the Provost
Hannah Haney, Communications and Events Specialist, College of Osteopathic Medicine
Fabiola Jean-Baptiste, Marketing and Events Coordinator, Newton Gresham Library
McCartney Johnson, Deputy to the President, Office of the President
Jonathan Kinsey, Director, Online Professional Learning
Victoria Kirkland, Office of the Dean, College of Business Administration
Lindsay Lauher, Assistant Dean, Student Engagement & Retention & Parent & Family Relations
Karen Leonhart, Administrative Coordinator, College of Health Sciences
Russell Martinez, Associate Director of Athletics, Development
Harriet McHale, Marketing Coordinator, College of Criminal Justice
Leah Mulligan, Associate Vice President, Enrollment Management
Debbie Nichols, Assistant to Vice President, Office of Student Affairs
Matt Owens, Digital Creative Specialist, College of Education
Ana Pradilla, Graphic Designer, Marketing and Communications
Lori Proctor, Assistant Director of Print Services, Marketing, and Communications
Breanna Provost, Assistant Director of Alumni Clubs and Regional Programming
Sierra Ray, Program Marketing Specialist, Enrollment Management
Joe Reed, Coordinator, Sponsorships, Programs & Marketing, Alumni Relations
Jana Richie, Director, Web Development and Support Services
Abigail Roberson, Honors College
Shani Robinson, Associate Dean, College of Business Administration
Tabitha Shanley, Office of the President, University Events
Riley Skains, Marketing Specialist, Marketing and Communications
Mauri Smith, Associate Director, Online Marketing, Enrollment Success
Bri Smith, Assistant Director, Enrollment, Marketing, and Communications
Chelsea Smith, Dean of Students
Stephanie Smith, Marketing and Communication Coordinator, IT
Jacqueline Swan, Administrative Coordinator, College of Arts and Media
Kristy Vienne, Associate Vice President, Auxilliary Services
Amy Bass Wilson, Associate Director of Creative Services, Marketing, and Communications

To Report Errors
All errors in committee listings should be reported in writing to:
Lila Alvarado