University Marketing Committee

Appointed by: Virtue of position

Reports to: Vice President for University Advancement

Number of Members: 29

Faculty 2

Staff 27

Correct as of: April 2017

Purpose. To facilitate communication between and among the various units on the campus who are specifically engaged in marketing initiatives and those with a vested interest in the marketing of the university. It also serves a critical role in fostering a free exchange of creative ideas and efficient use of marketing resources. The committee’s responsibilities are as follows:

• Review and discuss annual marketing strategies for the department and units
• Promote effective communication and collaboration in planning and implementing initiatives
• Coordinate marketing activities in the best interests of the university
• Serve as an information clearing house regarding updates and innovations in marketing, especially as it relates to the use of Social Media
• Encourage creative discussion and synergy
• Function as a sounding board for the effectiveness of marketing concepts and program proposals
• Provide advice and counsel to the AVP Marketing & Communications on issues relating the university’s brand and the use of logos and marks
• Provide an environment where information and education can be disseminated regarding marketing techniques and strategies
• Seek to make the most effective use of financial resources by cooperative purchases of print, video and electronic media whenever possible
• Annually assess the overall effectiveness of marketing on the campus 

Appointments. Membership is by virtue of position with indefinite terms: Associate Vice President-Marketing & Communications, Associate Dean- College of Business, Marketing Coordinator-College of Criminal Justice, Senior Administrative Assistant-College of Education, Marketing Coordinator-College of Fine Arts/Mass Communications, Associate Professor-College of Humanities & Social Science, Graduate Admissions Coordinator, Associate Professor-College of Science, Marketing Coordinator-Samuel Houston Museum, Assistant Director-Alumni Membership & Marketing, Executive Director-Development, Senior Coordinator-Multicultural/International Studies, Director Client Services-Information Technology, Assistant Athletic Director-External Operations, Associate Director-SHSU Online Marketing, Administrative Technician-The Press, Assistant Director-Admissions & Recruitment, Associate Director of Enrollment Marketing, Assistant Director-Marketing & Communications, Director-Marketing & Communications (Coordinator)

Committee Members


Kristina Kaskel-Ruiz, Associate Vice President, Marketing & Communications

Indefinite Term (By Virtue of Position)

Jacel Angel, Director of Special Programs, University Advancement
Megan Buro, Marketing Coordinator, Samuel Houston Museum
Meghan Burton, Marketing Coordinator, Enrollment Management
Stephanie Bluth, Director of Academic Communications
Elisa Crossland, Director Client Services, Information Technology
Melissa Fadler, Associate Director, Recreational Sports
Michael Foster, Video Producer, Communications
Donna Gilbert, Assistant Director, Alumni Membership & Marketing
Sherry Hirsch, Senior Administrative Assistant, College of Education
Dr. Maria Holmes, Assistant Director, Honors College 
Tess Johnson, Marketing Coordinator, College of Criminal Justice
Steven Keating, Assistant Director, Marketing & Communications (Coordinator)
Dr. Leah Mulligan, Associate Vice President, Enrollment Management
Charlene McWilliams, Director of University Events, Office of the President
Donielle Miller, Assistant Director, Student Activities
Thelma Mooney, Associate VP, Development
Jeff Olsen, Associate Director of SHSU Online Marketing, Distance Learning
Bruce O'Neal, Director, Marketing & Communications (Coordinator)
David Paitson, Assistant Athletic Director, External Operations
Lori Proctor, Administrative Technician, The Press
Sierra Ray, Program Marketing Specialist, Enrollment Management
Jana Richie, Director for Program Marketing, Enrollment Management
Emily Schulze, Marketing Coordinator, College of Fine Arts & Mass Communications
Lauren Sears, Associate Director of Enrollment Communications, Enrollment Management
Dr. John Strait, Associate Professor, College of Sciences
Mauri Smith, Marketing Coordinator, Enrollment Management
Cindy Truax, Director of Annual Giving, University Advancement
Dr. Tamara Waggener, Associate Professor, College of Humanities & Social Sciences
Amy Bass Wilson, Assistant Director, Creative Services Group

To Report Errors

All errors in committee listings should be reported in writing to:
Heather Adams
Mail: Campus P.O. Box 2394