Nam Young Kim’s research focuses on the effects of new media technologies on persuasion. Her recent research examines the Web interfaces’ relevance to users’ goals and how this influences advertising effectiveness, and her work has been published in the journal of Journalism and Mass Communication Quarterly and Journal of Media Psychology.
Graduate Assistant (Fall 2011 - Spring 2012) in Psychology Department, Louisiana State University.
Lab Coordinator (2010, Fall) in Manship School of Mass Communication, Louisiana State University.
Research Assistant (2007 Fall to 2010 Spring) in Manship School of Mass Communication, Louisiana State University.
Dr. Kim teaches courses on Principles of Advertising; Sales and Marketing; Audience Research and Analysis.; Campaigns for PR/ Advertising; Mass Communication Theory; Mass Communication Research Methods
Research Interests/ Recent Publications, Productions
Kim, N.Y. (2018) The effect of ad customization and ad variation on internet users' perception of forced multiple advertising exposures and attitudes. Journal of Interactive Advertising, 18(1),15-27.
Kim, N.Y., & Biswas, M.K. (2018) What makes people underestimate the perceived impact of public service announcements? The theoretical implication for the third-person and first-person perceptions. Athens Journal of Mass Media, and Communication. 2(4), 95-108.
Kim, N.Y. (2017) The effect of advertising content control on advertising effectiveness in the different forced exposure circumstance. Journal of Promotion Management. 1-18.
Biswas M.K. & Kim, N.Y. (2016) Framing of Climate Issues and "COP21": U.S. newspaper coverage vs Indian newspaper coverage. Environment and Social Psychology, 1(2), 141-151.
Kim, N. Y., & Sundar, S. S. (2012). What’s relevance got to do with it? Exploring the appeal of personalization in Web sites. Journal of Media Psychology, 24(3), 89-101.
Kim, N. Y., & Sundar, S. S. (2010). Relevance to the rescue: Can “Smart Ads” reduce negative response to online ad clutter? Journalism and Mass CommunicationQuarterly, 87(2), 346-362.
Louisiana State University, Ph. D. in Mass Communication and Public Affairs 2012
Pennsylvania State University, M.A. in Communication focusing on Telecommunications 2007
Sookmyung Women’s University, M.A. in Communication focusing on Telecommunications 2004
Sookmyung Women’s University, B.A. in Family & Resource Management 2002
International Communication Association (ICA)
Association for Education in Journalism and Mass Communication (AEJMC)
Awards, Activities, Honors (selected)
2014 Faculty Research Grant (Principle Investigator) submitted, and grant awarded.
Project title: The effect of advertisement customization on persuasion.