Nam Young Kim, PhD

Nam Kim photo

Nam Young Kim, Ph.D.

Associate Professor,
PR/Advertising Program Coordinator

Office: DRCB 322E
Phone: 936.294.4445

Faculty & Staff

Nam Young Kim’s research focuses on the effects of new media technologies on persuasion. Her recent research examines the Web interfaces’ relevance to users’ goals and how this influences advertising effectiveness, and her work has been published in the journal of Journalism and Mass Communication Quarterly and Journal of Media Psychology.


Assistant Professor, Sam Houston State University (Fall 2012-Spring 2018)

Graduate Assistant (Fall 2011 - Spring 2012) in Psychology Department, Louisiana State University.

Lab Coordinator (2010, Fall) in Manship School of Mass Communication, Louisiana State University. 

Research Assistant (2007 Fall to 2010 Spring) in Manship School of Mass Communication, Louisiana State University.

Teaching Specialties

Dr. Kim teaches courses on Principles of Advertising; Sales and Marketing; Audience Research and Analysis.; Campaigns for PR/ Advertising; Mass Communication Theory; Mass Communication Research Methods

Research Interests/ Recent Publications, Productions

Kim, N.Y. (2018) The effect of ad customization and ad variation on internet users' perception of forced multiple advertising exposures and attitudes. Journal of Interactive Advertising, 18(1),15-27.

Kim, N.Y., & Biswas, M.K. (2018) What makes people underestimate the perceived impact of public service announcements? The theoretical implication for the third-person and first-person perceptions. Athens Journal of Mass Media, and Communication. 2(4), 95-108.

Kim, N.Y. (2017) The effect of advertising content control on advertising effectiveness in the different forced exposure circumstance. Journal of Promotion Management. 1-18.

Biswas M.K. & Kim, N.Y. (2016) Framing of Climate Issues and "COP21": U.S. newspaper coverage vs Indian newspaper coverage. Environment and Social Psychology, 1(2), 141-151.

Kim, N. Y., & Sundar, S. S. (2012). What’s relevance got to do with it? Exploring the appeal of personalization in Web sites. Journal of Media Psychology, 24(3), 89-­101.

Kim, N. Y., & Sundar, S. S. (2010). Relevance to the rescue: Can “Smart Ads” reduce negative response to online ad clutter? Journalism and Mass CommunicationQuarterly, 87(2), 346-­362.


Louisiana State University, Ph. D. in Mass Communication and Public Affairs 2012

Pennsylvania State University, M.A. in Communication focusing on Telecommunications 2007

Sookmyung Women’s University, M.A. in Communication focusing on Telecommunications 2004

Sookmyung Women’s University, B.A. in Family & Resource Management 2002


International Communication Association (ICA)

Association for Education in Journalism and Mass Communication (AEJMC)

Awards, Activities, Honors (selected)

2014 Faculty Research Grant (Principle Investigator) submitted, and grant awarded.
Project title: The effect of advertisement customization on persuasion.

Curriculum Vitae