Katharine Hubbard’s research focuses on the knowledge dissemination gap between academics and practitioners in public relations and advertising. She is also interested in health communications research. Dr. Hubbard brings her agency experiences as a copywriter and behavioral designer into her teaching and research. She is a creative in both writing and design.
Dr. Hubbard joined Sam Houston State University in August 2019. She earned her Ph.D. in Advertising from The University of Texas at Austin in 2016. Her agency experience includes working on campaigns for the Nebraska Tourism Commission, Nebraska Game and Parks, AT&T, and Black People Meet.
Dr. Hubbard teaches courses on public relations and advertising, writing and design, and principles of public relations.
Research interest, publications
Hubbard, K. (2018). “The Academic-Practitioner Gap… Is it as Vast as it Sounds?: Bridging Creatives’ Knowledge to Academic Practice.” Journal of Current Issues & Research in Advertising. DOI: 10.1080/10641734.2018.1502103
Mackert, M., Mabry, A., Hubbard, K., Grahovac, I., & Holleran Steiker, L. (2014). “Perceptions of Substance Abuse on College Campuses: Proximity to the Problem, Stigma, and Health Promotion.” Journal of Social Work Practice in the Addictions, 14(3), 273-285.
- The University of Texas at Austin, Ph.D. in Advertising 2016
- Academy of Art University, M.F.A. in Advertising Copywriting 2012
- University of Nebraska, B.S. in Advertising, minor in Marketing 2009