Bruce O'Neal, MBA, PhD

Bruce O'Neal

Contact Information


Phone: 936.294.3174

Office: Dan Rather Building, 310


Curriculum Vitae



Department of Mass Communication
Box 2207
Sam Houston State University
Huntsville, TX 77341-2207
Phone: 936.294.1341
Fax: 936.294.1888

Visiting Assistant Professor

Bruce O’Neal is a strong, seasoned communicator with the ability to motivate, energize and lead marketing and communication professionals and aspiring students to successful outcomes. As a goal-oriented, collaborative, innovative and respectful professional, Dr. O’Neal exhibits a high level of personal integrity. He possesses an exceptional knowledge of integrated marketing, and creative practices with a focus on electronic and social media communication and cross-media and integrated marketing engagement.


He has spent decades in communication roles with the D.C. Metropolitan Police Department, Baltimore City Public School System and Lone Star College System. Before joining Sam Houston State University as visiting mass communication faculty in the fall of 2015, he served as director of Marketing and Communications with Sam Houston State. There he directed a staff of nine and many student interns in duty areas that included public information, crisis communication, university video and photography, graphic design, and support to the president, Advancement and Alumni Relations offices.

Teaching Specialties

MCOM 3381 - Principles of Public Relations

MCOM 3382 - Principles of Advertising

MCOM 3385 - Advanced Writing for Public Relations and Advertising

MCOM 4390 - Campaigns for Public Relations and Advertising

Research Interests/ Recent Publications, Productions

O’Neal, Ronald (2018). Social Media Connectedness of Mass Communication Student. Journal of Education and Social Development, 2018. ISBN: 2572-9829. Volume 2, Issue 1. doi: 100.5281.

O’Neal, Green, Gergen, & Sun (2016). Exploring the Differences that Communication Medium has on Perception of Leadership Style: Does Communication Medium Affect the Leadership Rating of the Leader. Business Management Dynamics. ISSN: 2047-7031. Volume 6, Issue 2016.

Dissertation: Exploring the differences that communication medium has on rating of leadership style; 2015.

Interested in future research areas of communication satisfaction and communication competence as factors in leadership ratings.


Our Lady of the Lake University (The Woodlands, TX), Ph.D., Leadership Studies (Emphasis: Communication differences and medium), 2015

University of Phoenix (Houston, TX) M.B.A. (Emphasis: Public Administration), 2009

Howard University (Washington, D.C.)B.A. (Emphasis Television Production), 1989



International Association of Business Communicators
North Houston Chamber of Commerce

Awards, Activities, Honors (selected and on behalf of SHSU)

Telly Award                                                                                                                               2015
Dan Dunn: Leave Your Mark, Video/Television spot – Gold

Academy of Interactive and Visual Arts                                                                                 2015
Award for distinction of use of music, high quality-low budget, promoting educational institution
Happy Holidays Video
Founders Day Music Video

Council for the Advancement and Support of Education (CASE) Accolade Awards       2015
Dan Dunn: Leave Your Mark, Video/Television spot – Bronze
Sam Houston State University Founders Day,
New Alumni Program – Gold
Facebook by the Numbers,
Social Media Campaign – Silver
Bearkat All Paws In, Video/Student-Produced – Honorable Mention


Council for the Advancement and Support of Education (CASE) Accolade Awards       2014           
Heritage Magazine Online, Web-Online Magazine, Bronze
Distinguished Alumni Video – Damian Mandola, Silver


Telly Award                                                                                                                               2013
“Gangnam Style Parody Video,” Silver (low budget, recruitment and education)


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