Domenique Jones


Domenique Jones, PhD.


Department of Human Sciences 936.294.1242 | Virtual Office

Curriculum Vitae


Dr. Domenique Jones earned her doctorate from the University of Tennessee in Retail, Hospitality, and Tourism Management with an emphasis on Retail and Consumer Sciences and certifications in Women, Gender, and Sexuality and Qualitative Research. She has taught various undergraduate courses in Retail and Fashion Merchandising and has retail experience as a Sales Associate, Management Intern, Assistant Buyer, and Business Analyst. Her research agenda surrounds the social psychology of dress and seeking to understand the barriers of appearance for marginalized consumers. Specifically, she is interested in gender issues, intersectionality, and objectification. Her goal is to be a part of the change toward a multicultural and diverse corporate climate, as she believes she can use her platform for social justice and reform in the fashion industry.


  • PhD, Retail and Consumer Sciences, University of Tennessee, May 2022

  • M.S., Merchandising, University of North Texas, May 2017

  • B.S., Merchandising, University of North Texas, December 2013

Areas of Expertise

  • Social Psychology of Dress
  • Retail Management
  • Marginalized Consumers/Consumer Behavior

Selected Publications

  • Jones, D., Strübel, J., & Lim, H. (2022) ‘I just want a shirt that will fit me!': An Inductive approach to understanding transgender consumers’ shopping experiences. Journal of Fashion, Style, and Popular Culture. DOI:
  • Lim, H., Lennon, S., & Jones, D. (2021) Objectification found in high school girls’ experience with school dress code enforcement. Clothing and Textiles Research Journal, DOI: 0887302X211058434.
  • Jones, D. & Lim, H. (2021). In-depth case studies of trans men’s self-construction through body work and clothing. Fashion Theory, 1-24. DOI: 10.1080/1362704X.2021.1974710
  • Jones, D. & Childs, M. (2021). Blackface sweaters and pizza with chopsticks: Problem cases and strategies for converting cultural appropriation into cultural appreciation in the fashion industry. Journal of Cultural Marketing Strategy, 5(2), 143-152.
  • Jones, D., Childs, M., Frankel, S., & Loveday, M. (2020). Experience-based learning: exploring meaningful outcomes for students in retail and fashion, International Journal of Fashion Design, Technology and Education, 14(1) 1-11. DOI: 10.1080/17543266.2020.1859625