Marketing, Bachelor of Business Administration

If commercials, ads in apps, and billboards are what come to mind when you think of “marketing,” that’s only scratching the surface. Marketing encompasses everything from developing a product/service/idea and deciding its price to determining where to sell it, how to get it there, and what it should look like on the shelf. But there’s more: the marketing field also includes brand management, market research, and analysis of data related to business decisions. Of course, advertising, sales, and social media play a part in marketing too, along with so much more.

Whether you see yourself as creative or analytical, or a mixture of both, the Bachelor of Business Administration in marketing from Sam Houston State University will prepare you to work in all aspects of the marketing process.

Coursework

Course topics for the marketing major include Consumer Behavior, Professional Selling, International Management and Marketing, Marketing Research, and Strategic Marketing Management. Electives include Retailing, Services Marketing Management, Sales Management, Promotional Strategy, and Supply Chain Management.

Requirements

To earn a Bachelor of Business Administration (BBA), students must achieve a 2.0 SHSU and cumulative GPA. 

At least 50% of the required business curriculum for the BBA degree must be taken in residence at Sam Houston State University, which may include courses taken at The Woodlands Center campus or through SHSU Online.

Students are required to earn a minimum grade of “C” in all marketing courses.

Minors: A minor is not required to complete this program. However, should students want to pursue one, suggested minors include management, business communication, English, or mass communication.

Careers in Marketing

• Sales
• Marketing Management
• Logistics Development
• Business Analyst
• Market Research

Program Breakdown