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Bachelor of Business Administration in Marketing

Marketing Program

If commercials, ads in apps, and billboards are what come to mind when you think of “marketing,” that’s only scratching the surface. Marketing encompasses everything from developing a product/service/idea and deciding its price to determining where to sell it, how to get it there, and what it should look like on the shelf. But there’s more: the marketing field also includes brand management, market research, and analysis of data related to business decisions. Of course, advertising, sales, and social media play a part in marketing too, along with so much more.

Whether you see yourself as creative or analytical, or a mixture of both, the Bachelor of Business Administration in marketing from Sam Houston State University will prepare you to work in all aspects of the marketing process.


To earn a Bachelor of Business Administration (BBA), students must achieve a 2.0 SHSU and cumulative GPA. Students must take at least 50% of the business curriculum for the BBA degree in residence and are required to earn a minimum grade of “C” in all marketing courses.

Minors: A minor is not required to complete this program. However, should students want to pursue one, suggested minors include management, business communication, English, or mass communication.


Course topics for the marketing major include Consumer Behavior, Professional Selling, International Management and Marketing, Marketing Research, and Strategic Marketing Management. Electives include Retailing, Services Marketing Management, Sales Management, Promotional Strategy, and Supply Chain Management.

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Program Breakdown
Degree Type Bachelor of Business Administration (B.B.A.)
Length 120 Credit Hours
Enrollment Fall, Spring, Summer
Tuition/Costs Rates Per Semester

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