Skip to main content

Your Guide to the SHSU Brand

Discover the tools, resources, and guidelines that bring the Sam Houston State University brand to life. Whether you're designing a flyer, launching a campaign, or updating a webpage, our branding standards ensure consistency, clarity, and pride in everything we create.

At Sam Houston State University, our brand is more than just a logo or a color palette — it's the story we tell, the pride we share, and the promise we uphold. Our branding standards are designed to unify our voice, reflect our values, and ensure that every message we share resonates with Bearkat pride and purpose.

Building a Unified Identity

The SHSU brand reflects our commitment to academic excellence, community engagement, and student success. These guidelines help ensure that every communication — from digital ads to printed brochures — consistently represents who we are and what we stand for.

Branding Resources

Use these categories to explore the core elements of the SHSU brand.

  • Visual Identity

    Visual elements are an integral component to the SHSU brand. Through consistent usage of our logo, our colors, and our fonts, our identity will strengthen.

  • Messaging

    Our voice is how the SHSU brand is expressed in words. The Sam Houston brand voice should be shaped around the university’s mission, values, and goals: pride, tradition, service and success.

  • Social Media

    Social media is an important communication tool to reach students, alumni, faculty, and staff.  Our social media guidelines will help you elevate your social media to the next level.

  • Need Help?

    Contact Integrated Marketing & Communications team for guidance or approvals at imc@shsu.edu.