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Using the SHSU Brand Responsibly

Whether you're part of the Bearkat community or a potential partner, using the Sam Houston State University brand comes with the responsibility to uphold its integrity. Learn how to properly use our logos, marks, and branded materials — and how to get the approvals you need.

The SHSU brand is more than a symbol — it’s a reflection of our values, our legacy, and our commitment to excellence. To protect and strengthen that identity, we’ve established clear guidelines for how our brand can be used. Whether you're creating promotional items, partnering with the university, or producing merchandise, we’re here to help you do it the right way.

Brand Use Guidelines

University departments and campus organizations (including registered student organizations) may use designated institutional marks for official university business. Institutional marks may not be altered, and all branded items must follow branding and identity guidelines published by Integrated Marketing Communications.

Athletic marks are reserved for official athletics business. Any non-athletic use must be approved in writing by the Assistant VP of Marketing & Branding. Submit requests and artwork to licensing@shsu.edu.
Departments and organizations may design items internally or work with an authorized licensed vendor. All externally produced items must be purchased through an authorized licensed vendor.
  • No fee for internal use (e.g., staff apparel, giveaways)
  • 15% licensing fee applies to items for resale or fundraising
  • Internal designs: Submit to Creative Services for approval
  • Designs with athletic marks: Submit to the Assistant VP of Marketing & Branding
  • External production: Licensed vendor submits artwork via the licensing portal
  • Review time: 2–4 business days

Key Info at a Glance

Here are the essentials you need to know when using SHSU’s brand. These cards provide a quick overview of who needs approval, what requires licensing, and how to get started

  • Who Needs Approval?

    Departments, student orgs, vendors, and partners using SHSU branding

  • What Requires Licensing?

    Any item using SHSU logos or marks, especially for resale or promotion

  • How to Get Started

    Review brand guidelines, choose a licensed vendor, and submit designs.

  • Need Help?

    Contact the Assistant VP of Marketing & Branding at  licensing@shsu.edu