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Representing Bearkat Athletics with Pride

Sam Houston State University’s athletic marks are powerful symbols of Bearkat spirit and tradition. Learn how these trademarked logos can be used, who they’re reserved for, and how to request permission for non-athletic use.

Bearkat Athletics logos are trademarked assets that represent the energy, excellence, and legacy of SHSU sports. These marks are reserved for official athletics business — including uniforms, advertising, and licensed merchandise — and are managed by Sam Houston State Athletics. To maintain consistency and protect their integrity, all non-athletic uses must be approved in writing.

Athletic Brand Use Guidelines

Sam Houston State Bearkat athletics logos are trademarked and are the property of Sam Houston State Athletics.

These marks are reserved for official athletics business, including:
  • Stationery
  • Business cards
  • Sports advertising
  • Uniforms
  • Publications and programs
  • Licensed apparel and novelties

Athletic marks may only be used for materials directly related to athletics unless otherwise designated or approved in writing by Sam Houston State Athletics.

To request use of athletic marks for non-athletic purposes, contact: Russell Martinez
at licensing@shsu.edu 

Athletic Branding Essentials

Here are the key points to keep in mind when working with SHSU athletic marks.

  • What Are Athletic Marks?

    Trademarked logos representing SHSU Bearkat Athletics.

  • Who Can Use Them?

    Only SHSU Athletics and approved partners for official athletic business.

  • When Is Permission Needed?

    For any non-athletic use of athletic marks.

  • Need Help?

    Contact Russell Martinez for guidance or approvals at licensing@shsu.edu.