Web Resources

Cascade SSO Login

• https://cascade.shsu.edu

Community & Support

• MS Teams - SHSU Web Editors
  The communication hub of the web editors community 
• IMC Website Request Form
  Request updates, report problems, and submit access requests
• IMC Campus Communication Partners
  Department and college IMC liaisons

NEED HELP?

• SHSU Integrated Marketing Communications

Additional Resources

Writing

• SHSU Editorial Style Guide

Photos

• SHSU Flickr Account
• PhotoShelter

Content Alignment

• SHSU Brand Guidelines
• SHSU Strategic Plan

Books on Content Creation

• Content Strategy for the Web
  Halvorson, Kristina 
  2012
  Read for free | Google Books
• The Elements of Content Strategy
  Kissane, Erin
  2011 
  Read for free | Google Books
• The Content Strategy Toolkit:
  Methods, Guidelines, and Templates for Getting Content Right
  Casey, Meghan
  2023 
  Read for free | Google Books
• Strategic Writing for UX:
  Drive Engagement, Conversion, and Retention with Every Word
  Podmajersky, Torrey
  2019 
  Read for free | Google Books

Updated 6/15/26