Today@Sam Article

SHSU Launches Vaccine Outreach Program

April 4, 2022
SHSU Media Contact: Emily Binetti

Person providing a COVID VaccineMembers of the Sam Houston State University academic community are uniting their skills and efforts for an important cause. The university has joined organizations across the state to help increase the number of fully vaccinated people in Texas.

Through a statewide vaccine outreach and education grant from The Texas Department of State Health Services, SHSU has received $6.1 million to create and implement an 18-month initiative. The funding provides an opportunity for the university to develop a COVID-19 education project tailored specifically for the local community. This approach has become increasingly important as the state and country continue to deal with COVID-19 and its variants.

Focused on particularly vulnerable and hard-to-reach communities, the project is designed to improve public understanding of vaccine availability/effectiveness to increase vaccination confidence among Texans.

Providing a wide range of expertise to address the issue, SHSU faculty, staff and students within the College of Arts and Media, College of Education, College of Humanities and Social Sciences, College of Health Sciences and College of Osteopathic Medicine are working together on the initiative.

Sam Houston State University experts in assessment research will launch the project by conducting a statewide assessment of current vaccine knowledge and hesitancy among various target communities.

Experts in public health, clinical affairs, and cross-cultural communications will inform experts in health-related mass communications, public relations and marketing who will create content, such as videos, aimed at effectively reaching target communities. Program effectiveness will be tested by experts in educational assessment and will help in the development of a long-term delivery plan.

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