Today@Sam Article
SHSU Recognized For Promotional, Advancement Efforts
May 1, 2015
SHSU Media Contact: Tammy Parrett
Sam Houston State University’s promotional and advancement efforts have earned the university four Communicator Awards of Distinction by the Academy of Interactive and Visual Arts, as well as three awards by the Council for Advancement and Support of Education.
Two of SHSU’s videos, “Happy Holidays” and “Founders Day Music Video” were selected by the Academy of Interactive and Visual Arts to receive awards of distinction for use of music, creating high quality products with a low budget and promoting an educational institution in the Film and TV category.
“These videos really illustrated the Sam Houston story in very creative and entertaining ways,” said Kris Kaskel-Ruiz, associate vice president for marketing and communications.
“The holiday video captured the Christmas spirit through a humorous and warm story that highlighted the university’s culture of collaboration and generosity while incorporating innovative programs and achievements.”
The inaugural Founders Day event was promoted through a rap music video, according to Kaskel-Ruiz.
“Zaccheus Johnson, a student who wrote and performed the song, took the viewer on a historic campus tour that recounted our proud history both from a visual perspective and through lyrics,” she said. “This video resonated with both young and older audiences, showcased our beautiful campus, and recounted over a century of university history and the people who contributed to our success.”
The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Founded two decades ago, the Communicator Awards receives more than 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.
In addition to the Communicator Awards, SHSU also received three awards at the 2015 CASE District IV Conference, held April 12-14 in Austin.
The Office of Marketing and Communications received a gold award in the “Video – Television Spot” category for the “Dan Dunn: Leave Your Mark” commercial. It also received the silver award for social media with its “Facebook by the Numbers” campaign. It received an honorable mention in the “Student Produced Video” category with its “Bearkat All Paws In” video.
The Office of Alumni Relations also brought home the award for New Alumni Program with their inaugural “Sam Houston State University’s Founders Day” event.
The Council for Advancement and Support of Education is an international association of professionals who advance educational institutions. CASE District IV includes Arkansas, Louisiana, New Mexico, Oklahoma, Texas and Mexico.
The organization has more than 22,500 members from more than 3,600 colleges, universities, independent elementary and secondary schools, and educational associates in 82 countries. CASE is one of the largest nonprofit education associations in terms of institutional membership, serving more than 78,000 advancement professionals on the staffs of its member institutions.
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