Mass Communication: Broadcast Production Concentration, Bachelor of Arts

Available: On Campus

Learning how to use high-end production equipment is one of the objectives of this degree.

Broadcast production prepares you for decision-making and technical responsibilities in broadcast, cable, and alternative video production.

The broadcast production track allows mass communication students to receive extensive studio and field training in audio and video production. Students work with equipment in SHSU’s student-run Cable 7 TV and KSHU 90.5 radio station as well as other university facilities to write, produce, shoot, and edit his/her own television or radio programs for the stations. Graduates of this field will have the technical, artistic, and management skills required for entry-level jobs in broadcast production.


In the mass communication program, you will complete a departmental four-course core that provides a foundation for success in a variety of media fields. As a major or minor, you must earn a grade of ‘C’ or better in each mass communication course and successfully pass the required departmental competency writing and production tests.

You will engage in a variety of experiences inside and outside the classroom that will prepare you for a career in the mass communication field. You are encouraged to participate in the department’s co-curricular activities and to complete at least one industry-related internship.

In addition to main campus delivery, students will find online and The Woodlands Center campus options. These delivery options may provide greater flexibility to students living outside of the Huntsville area or who have limited time available.

Review our course offerings.

Program Breakdown

Brief breakdown of the type, or types, of degree(s) available, their length, available enrollment, and estimated cost.
Category Degree Summary
Catalog Entry

Bachelor of Arts (BA)

Length 120 Credit Hours
Enrollment Fall and Spring
Tuition/Costs Rates Per Semester

Undergraduate Application Deadlines

  • Fall: August 1
  • Spring: December 15
  • Summer: May 15