Key Terms and Definitions
View Glossary Terms
This glossary provides definitions for key terms used throughout the Strategic Enrollment Management Plan. These terms help clarify enrollment processes, student success metrics, and commonly used higher education terminology referenced in the plan.
An external academic transfer pathway where students complete the first two years of coursework at a community college and the final two years at SHSU.
Associate of Applied Sciences, a degree typically focused on technical or career-oriented education.
Bachelor of Applied Arts and Sciences, a bachelor’s degree designed for students who have completed applied or technical associate degrees.
Data Analytics and Decision Support, the university office responsible for providing data insights and reporting to support institutional decision making.
A course outcome category that includes Drop, Fail, Withdraw, or Q-Drop, commonly used to evaluate student course completion and academic progress.
Enrollment Marketing and Communications, the unit responsible for marketing strategies and communication initiatives that support enrollment goals.
Free Application for Federal Student Aid, the form students must complete to determine eligibility for federal financial aid.
Integrated Marketing Communications, the university team responsible for coordinating marketing strategies, messaging, and branding across campus.
A term used to describe students who are admitted to the university but ultimately choose not to enroll.
Memorandum of Understanding, a formal agreement between organizations outlining responsibilities and collaboration.
Resident Advisor, a student leader who lives in residence halls and supports residential communities and student engagement.
Return on Investment, a measure used to evaluate the effectiveness or value of a program, campaign, or initiative relative to its cost.
Student ambassadors who represent the university during campus tours, recruitment events, and outreach activities.
Semester Credit Hours, the standard unit used to measure academic credit earned through coursework.
Student Government Association, the student-led organization that represents the interests and voices of the student body.
A category used to identify different student populations such as first-time freshmen, transfer students, graduate students, online students, international students, and continuing students.
A structured set of courses completed at a community college that are designed to transfer directly toward a bachelor’s degree at SHSU.
The percentage of admitted students who choose to enroll at the university.