Shape the Future of Media

Are you ready for the future?

Tell us a little about yourself and we'll keep you updated about this degree program.

Have Questions? Give us a call at 1.877.870.9214.

Request Information


Your Degree. Your Way. Your Future.
Master of Arts in Emerging and Social Media

  • Develop your expertise in social media and other digital strategies.
  • Refine your ability to connect with audiences in relevant and meaningful ways using the latest tools and platforms.
  • Grow your skills in audience research and analysis, experience strategies, messaging design and development, audience interaction, and assessment of messaging effectiveness.
  • Boost your career in social media management, video and audio production, public relations, and advertising.
  • Achievable and Affordable. In-state tuition for everyone. Explore the cost.


Rise to the Top

The Master of Arts in Emerging and Social Media is designed for working professionals. The program consists of 10 engaging courses taught by expert and diverse faculty. Formatted to provide flexibility, the program is entirely online and presented in 7.5 week courses. You can complete the degree on your timetable. Graduate in as little as one year, or study at a slower pace to meet your schedule.

Upskill throughout the program and apply your knowledge immediately. Program electives include digital advertising, podcasting, social media analytics, strategic storytelling, web and mobile development, digital entrepreneurship, digital media management, and more. Craft stories for targeted audiences, develop and implement data-driven strategy for social media, and build a portfolio that reflects your expertise. Learn more about the program and admissions requirements by visiting our catalog.

Discover Your Path to the Future

Emerge from this program with an enhanced ability to plan and assess social media, produce media content, manage media, and perform evidence-based social media research. Learn from industry experts while you prepare for your future career in social media management, video and audio production, public relations, and advertising through this flexible online graduate program. Take the next step towards your future in media today.



A Legacy to Build Your Future On

Since 1879, Sam Houston State University has been preparing students for meaningful lives of achievement. Its motto, “The measure of a Life is its Service,” echoes across SHSU’s seven colleges and beyond its Texas campus.

While embracing its legacy, SHSU also strives to meet the needs of contemporary students, both traditional and online. With over 40 undergraduate and graduate degrees that can be earned through online courses, SHSU Online has the option you’re looking for to reach your academic, personal, and professional goals on your own schedule.

All students, whether learning online or on campus, receive the same quality of education and are taught by the same professors.