Mauri Smith, MPA

Learn more about me!

I am a digitally fluent, strategy‑driven leader specializing in higher education marketing, communications, and digital transformation. With more than a decade of experience spanning enrollment management, digital strategy, CRM implementation, and team development, I focus on turning complex systems into intuitive, high‑performing user experiences that strengthen engagement, conversion, and retention.

As Director of Digital & Analytics at Sam Houston State University, I guide institutional digital strategy, lead web and marketing optimization initiatives, and oversee analytics and performance across channels. My work blends data, design, and operational clarity to support informed decision‑making and measurable impact.

I’m passionate about building clean, scalable systems and empowering teams to do their best work. Whether leading a website redesign, architecting a CRM ecosystem, or optimizing multichannel campaigns, I bring structure, intention, and a focus on outcomes to every project.