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College of Arts and Media

Mass Communication

The BA in Mass Communication offers flexible tracks in journalism, broadcast, film, and PR to prepare students for careers in today’s media industries.

Related programs
Student Holding Camera
Degree
  • Bachelor of Arts
Location
  • Huntsville
Type of Instruction
  • Face to Face
Length

4 Years

Shape Your Path in Media

The BA in Mass Communication is a flexible degree that prepares students for careers in media through four track options: Multiplatform Journalism, Broadcast Production, Film, and Public Relations & Advertising. Each track blends core courses in media writing, production, and theory with focused training tailored to students’ goals. Whether you're interested in reporting, directing, storytelling, or campaign strategy, you’ll build practical skills, a strong portfolio, and industry knowledge. The degree is designed for students ready to inform, engage, and lead in the fast-changing media world.

How Do the Tracks Work Within This Major?

Students pursuing the BA in Mass Communication choose one of four tracks: Multiplatform Journalism, Broadcast Production, Film, or Public Relations & Advertising. All students complete a shared core in media writing, production, and theory before focusing on specialized coursework in their chosen track. Each path is designed to build career-ready skills in a specific area of the media industry.

What Is the Grammar Module and Why Does It Matter?

All Mass Communication majors must complete a grammar proficiency module as part of their introductory coursework. Strong grammar and writing skills are essential in media careers, and this module helps ensure students are prepared to meet professional standards from the start. Successful completion is required before advancing to upper-level writing and production classes.

Student at Broadcast Booth
Students have the opportunity to develop their skills through multiple student-run media outlets. Whether your focus is broadcast, film, journalism, or PR and advertising these platforms give students hands-on experience in reporting, editing, producing, and sharing content with the Huntsville community.

Explore Every Side of Media

This flexible degree offers four tracks—journalism, broadcast, film, and PR—so you can shape your education around your interests. Whether you're drawn to reporting, directing, producing, or strategic messaging, you’ll gain real-world skills and build a strong portfolio that prepares you for success in today’s media landscape.

  • Choose Your Media Focus

    Select a track that fits your goals: journalism, broadcast production, film, or PR and advertising. Each one blends creative work with practical career preparation.

  • Industry-Relevant Experience

    From writing scripts to producing live shows or launching campaigns, you’ll gain hands-on experience in real-world media environments.

  • Learn by Doing

    Access campus media outlets like Channel 7, The Houstonian, or student PR groups where you can sharpen your skills and start building your résumé now.

Student with Camera

Find Your Future Career

Students with a BA in Mass Communication go on to become journalists, producers, content creators, filmmakers, PR specialists, and media professionals across industries.

Faculty and Student at Award Ceremony

Learn from Media Professionals

Faculty in Mass Communication are experienced professionals in media, journalism, PR, and film who mentor students and support their academic, creative, and career goals.

Become a Bearkat

Ready to see what a degree can do for you or to start your application to SHSU? Our Admissions team is here to help.