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College of Business Administration

Marketing

This program combines business and technology, teaching students how to design, manage, and enhance information systems that support organizational goals.

Related programs
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Degree
  • Bachelor of Business Administration
Location
  • Huntsville
  • The Woodlands Center
Type of Instruction
  • Face to Face
Length

4 Years

Create. Connect. Influence. Your Future in Marketing Starts Here.

The BBA in Marketing at Sam Houston State University combines a strong foundation in business principles with specialized training in marketing strategies, brand management, advertising, consumer psychology, and digital media. Students learn to blend creative thinking with data-driven decision-making to identify customer needs, analyze market trends, and craft compelling campaigns across traditional and digital platforms. Practical experience through case studies, simulations, and real-world projects—often in collaboration with local businesses—ensures graduates are ready to thrive in today’s competitive marketplace.

Comprehensive Business Core

Students complete a full business curriculum alongside marketing-focused courses, ensuring a strong foundation in finance, management, and analytics.

Hands-On Learning Opportunities

The program emphasizes experiential learning through projects, simulations, and partnerships with local businesses.

Professor working at white board with group of students.
A major in Marketing at SHSU provides students with a strong foundation in business principles alongside specialized training in marketing strategies, brand management, advertising, consumer psychology, and digital media.

Blending Creativity and Strategy

Students gain practical experience through case studies, simulations, and real-world projects, often collaborating with local businesses or participating in student organizations.

  • Creative and Analytical Skills

    Students master both the art of storytelling and the science of market analysis to design impactful campaigns.

  • Digital and Traditional Market

    Courses cover social media, digital advertising, and brand strategy alongside classic marketing principles.

  • Real-World Application

    Engage in projects and case studies that mirror industry challenges, preparing graduates for immediate impact in the workforce.

Man working at desktop and looking at analytical reports on the screen.

Versatile Career Opportunities

Graduates are prepared for careers in advertising, public relations, social media, sales, market analysis, brand strategy, and more.

Professor working with students at a table.

Industry-Relevant Training

Faculty with real-world experience guide students in applying marketing theory to practical business challenges.

Become a Bearkat

Ready to see what a degree can do for you or to start your application to SHSU? Our Admissions team is here to help.