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College of Arts and Media

Emerging and Social Media

The MA in Emerging and Social Media prepares students for careers in digital strategy, content creation, and media analysis through research and real-world tools.

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Degree
  • Master of Arts
Location
  • Online
  • Huntsville
Type of Instruction
  • Online
  • Face to Face
Length

30 Credit Hours

Lead in Digital Media Strategy

The MA in Emerging and Social Media prepares students for careers in digital communication through a blend of research, strategy, and hands-on content creation. Students explore social media analytics, multimedia storytelling, branding, and digital tools used across industries. The program is designed for professionals seeking advancement and recent graduates pursuing leadership roles in media, marketing, and communication. With flexible coursework and guidance from experienced faculty, students build a strong portfolio while learning to navigate and shape today’s fast-moving media environment.

How Do I Apply to the MA Program?

Applicants must hold a bachelor’s degree and submit a graduate application through ApplyTexas. Required materials include official transcripts, a statement of purpose, résumé, and contact information for two references. Students are accepted on a rolling basis throughout the year. A background in media, communication, or a related field is helpful but not required.

Where and How Is This Program Available?

The MA in Emerging and Social Media is designed with flexibility in mind. You can complete the program entirely online, or choose to take some courses face-to-face on campus. All courses are delivered in a convenient 7-week format, allowing you to focus on one or two classes at a time and move through the program efficiently. This structure makes it easier to balance your studies with work and life responsibilities. Applications are accepted on a rolling basis throughout the year

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The MA in Emerging and Social Media at SHSU immerses students in a wide range of technologies and media platforms—from social and mobile media to virtual production, interactive design, and data visualization.

Power Your Media Skill Set

This program prepares students to lead in digital communication through flexible online courses and customizable pathways. Whether you’re drawn to social media strategy or emerging technologies like AR and mobile media, you’ll build relevant skills in just 7-week course blocks, ideal for working professionals or those looking to accelerate their degree.

  • 100% Online and Built for You

    Earn your degree from anywhere, on your schedule. All courses are offered in a 7-week format, making it easier to focus, plan ahead, and balance school with life.

  • Customize Your Coursework

    Tailor your degree by choosing electives that fit your career goals, whether that’s content strategy, social media analytics, or emerging technologies like VR and mobile media.

  • Career-Ready and Versatile

    Gain advanced skills in media production, digital communication, and audience engagement. You'll graduate prepared to lead in industries that demand digital fluency.

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Find Your Future Career

Students with MA degrees in Emerging and Social Media go on to become digital strategists, content creators, media analysts, and communication professionals across industries.

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Learn from Media Professionals

Faculty in Mass Communication are experienced professionals in media, journalism, PR, and film who mentor students and support their academic, creative, and career goals.

Become a Bearkat

Ready to learn how SHSU can help you or to start your application today? Our Admissions team is here to help. Call 936-339-0148