SEO Optimization

Writing for Humans & Search 

Search engines help users find SHSU content, but writing for SEO should never come at the expense of clarity or tone.

Best practices for SEO-friendly writing

• Use real words people search for. Write “bachelor’s degree” instead of “baccalaureate.”
• Focus on 1–2 keywords per page. Include them naturally 3–6 times.
• Keep one topic per page. Avoid overlapping content across multiple pages.
• Use proper heading hierarchy. H1 for page titles, H2 for main sections, H3 for supporting details.
• Write evergreen content. Avoid vague time references — instead of “six years ago,” use “in 2019.”