Skip to main content

Writing for Our Audiences

Adapt Your Voice for Each Audience

Not every SHSU audience is the same. Tailoring your tone, detail, and language ensures your content resonates.

Prospective Undergraduates & Families

  • Assume little prior knowledge of SHSU.
  • Highlight differentiators like size, support, and spirit.
  • Use a welcoming tone. Keep language simple for families who may not be fluent in English.

Prospective Graduate Students

  • Focus on program outcomes, research opportunities, and career advancement.
  • Respect limited time by making cost and aid details easy to find.
  • Use a collegial, professional tone.

Alumni & Donors

  • Speak like insiders — reference traditions and campus culture.
  • Foster pride and connection.
  • When asking for donations, tie contributions to specific outcomes.

Key takeaway

Writing that adapts to audience needs builds trust and strengthens SHSU’s relationship with each group. User-centered writing means meeting each audience where they are.