Writing for Accessibility

Make Content Available to All

Accessibility ensures SHSU’s web content is usable by everyone, including people with disabilities and those using assistive technology. Accessible content is also stronger content — for readers and for search engines.

Best practices for accessible writing:

• For screen readers: Avoid directional phrases (“see below”), emojis, and color-only distinctions.
• Alt text for images: Write descriptive text that conveys meaning, not just appearance. Include “SHSU” where relevant.
• Multimedia: Provide captions or transcripts for video and audio. Avoid embedding large amounts of text in images.
• Avoid alienating language: Use plain, respectful wording. Avoid jargon, stereotypes, or culture-specific expressions.
• Semantic HTML: Use headings (H1–H6) in order, mark lists and quotes properly, and use true buttons for actions.
  • Accessibility benefit: Screen readers interpret structured HTML more effectively.
  • SEO benefit: Search engines rely on headings and structure to understand your content.
• Descriptive links: Every link should clearly state its destination or purpose.
  • Example: Visit the Financial Aid Office is accessible and informative. Click here is vague and unhelpful, especially for screen reader users.
  • More tips for links.