Bowers Stadium Westside Complex

Naming Opportunities available $50,000 - $20 Million

SHSU football player #16 throwing ball while others block

When Elliott T. Bowers Stadium opened in 1986, fans were amazed at the difference between Pritchett Field, where the Bearkats had played since 1912, and the new facility, which offered a whole new fan experience.

Today’s Bearkat football program barely resembles the same program of 30 years ago. Coaching and administrative staffs have grown and advancements in technology have changed the way players and coaches interact and prepare for games. This, combined with fan expectations, has redefined the game day experience.

Sam Houston State University and Bearkat Athletics have done a great job keeping up with changes affecting staff and student-athletes. Now, the time has come to focus on our outdated facilities and demonstrate an institutional commitment to growing support and sustaining winning programs.

As state resources continue to decline, the need for private funding to support the University’s strategic needs has become essential. To remain a state leader in agriculture education, the University has designated the agriculture facilities as a funding priority and will seek major gift commitments from private sources for construction of the new facilities. These commitments may be made over a five-year period with naming and partnership opportunities available.

Nationwide, universities are investing billions of dollars in athletic facility renovation and expansion, particularly football stadiums. To maintain competitive, championship-level programs, Sam Houston State University must invest as well.

The university has identified the renovation of the west side of Bowers Stadium as a campaign priority in order to grow the value of the Bearkat brand and increase game day attendance and media placement.

Plans call for expanding the Westside Complex to 40,000 square feet and five-levels. Renovations will include fan-friendly and engaging amenities such as a ticket office, gift shop, expanded concession and restroom facilities; revenue-generating premium club seating and suites; as well as state-of-the-art media broadcasting equipment and technology to support the Bearkats Sports Network. The cost of the Bowers Stadium Westside Complex renovation is expected to be $29 million, funded primarily through private funds.

With this investment, the athletic program can achieve higher revenue from ticket sales, merchandise royalties, advertising sponsorships, concessions, and other ancillary sources; improve recruitment of exceptional student-athletes and coaches; and provide a professional-level fan experience.


Success on the field has translated into greater national and regional exposure for Bearkat Athletics. Media coverage including radio and a new television agreement with ESPN along with Southland Conference broadcasting rights expands viewership across traditional and online platforms. This provides individuals and businesses the unique opportunity to leverage their marketing efforts through the growing value of the Bearkat brand.


  • Stadium Westside Complex - $12 million
  • Field - $5 million
  • Main Entrance - $250,000
  • Lobby/Memorabilia Room - $350,000
  • Gift Shop - $100,000
  • Box Office - $50,000
  • Offices (15) - $5,000 each
  • Concourse - $100,000
  • Concourse Balcony - $25,000
  • Club Level - $2.5 million
  • Suite Level - $2 million
  • President’s Suite - $1 million
  • Media Room & Dining Area - $100,000
  • TV Room - $35,000
  • Home Radio Room - $25,000
  • Coaches Booths & Rooms (8) - $5,000 each
  • Gates (4) - $100,000 each
  • Ticket Booths (4) - $10,000 each


Fans will enter the Westside Complex through the new main entrance. Features will include Ticket Office, sports gift shop and athletics gallery.

Westside Ground Level


New concourse includes expanded concession and restroom facilities to enhance the fans’ game day experience.

Westside Concourse Level


Premium seating gives fans access to a variety of club hospitality and food options as well as special seating and a club-level viewing deck.

Westside Club Level


In the private suites, ticketholders will enjoy select food and beverage catering, exclusive hospitality amenities and exceptional interior and exterior viewing access.

Westside Suite Level


Home to the Bearkats Sports Network which will include state-of-the-art broadcasting, production and game day operational capabilities

Westside Media Level