Sam Houston State University
Academic Policy Statement 820602
Undergraduate Student Recruitment
Policy
Revised September 10, 1992
1. GENERAL
Recruitment efforts are vitally important to the continued growth of the university and to the realization of high student academic achievement. It is, therefore, the policy of Sam Houston State University to make a concerted effort to recruit well-qualified students. This effort will be concentrated within the general geographical service area of the university, but not to exclude state, national, and international recruitment.
2. COMMITTEE FOR UNDERGRADUATE STUDENT RECRUITMENT
2.01 A standing undergraduate student recruitment committee composed of SHSU faculty, staff, and student members, charged with developing and recommending undergraduate student recruitment processes and procedures for the university, will assist the Associate Director of the Office of Undergraduate Admissions in meeting recruiting requirements on an "as required" basis.
2.02 The committee will assist the Associate Director of the Office of Undergraduate Admissions in obtaining the assistance of members of the university community having an interest in recruitment and to utilize that interest and expertise when necessary and possible.
2.03 The Student Undergraduate Recruitment Committee will:
a. Determine strategic areas where prospective students are located;
b. Periodically review recruitment brochures, documents, and materials;
c. Determine and implement effective procedures for marketing the university in an attempt to increase recruitment;
d. Vigorously encourage the recruitment of minority students and protected classes in consonance with the SHSU Equal Higher Educational Opportunity Plan;
e. Utilize university calendars and the calendars of other professional groups to determine the time and location of events and meetings that lend themselves to recruitment activities;
f. Develop and monitor objective databased techniques aimed at evaluating recruitment;
g. Make recommendations regarding an undergraduate student recruitment budget.
3. DEVELOPMENT OF UNDERGRADUATE STUDENT RECRUITING STRATEGIES
3.01 The Associate Director of the Office of Undergraduate Admissions will provide the Director of the Office of Undergraduate Admissions with lists of proposed off-campus-recruiting requirements.
3.02 The Associate Director of the Office of Undergraduate Admissions will coordinate the training of all faculty, staff, and student recruiters prior to approved off-campus student recruitment trips.
3.03 Travel and reimbursement for approved student recruiting trips will be according to guidelines furnished by the Legislature of the state of Texas.
4. MARKETING THE UNIVERSITY
4.01 The Associate Director of the Office of Undergraduate Admissions will evaluate the procedures and techniques used in high school "college day/night" programs. The Associate Director will carefully analyze the relative success of these programs in general, and for each specific high school by: (1) collecting data on post card requests for additional information from high school and transfer students; (2) requesting information from the SHSU representative; and (3) requesting information from high school and junior college counselors, etc.
4.02 The committee will assist in determining, by analysis of existing data and/or consultation with faculty/staff or consultants, the most effective ways to promote the university. Successful techniques and media forms such as television, radio, magazines, brochures, and high school newspapers will be examined.
5. RECRUITMENT OF MINORITY UNDERGRADUATE STUDENTS
5.01 All recruitment activities will adhere to the concepts delineated in the SHSU Equal Higher Educational Opportunity Plan.
5.02 The Associate Director of the Office of Undergraduate Admissions will be responsible for coordinating the development of recruitment materials for minority students.
6. SPECIAL ACTIVITIES
6.01 The Associate Director of the Office of Undergraduate Admissions will plan and carry out recruitment activities in conjunction with special activities. Examples of such activities are: Homecoming, Parent's Day, and professional meetings.
Approved by:
Martin J. Anisman, President