University Marketing Committee

Purpose. To facilitate communication between and among the various units on the campus who are specifically engaged in marketing initiatives and those with a vested interest in the marketing of the university. It also serves a critical role in fostering a free exchange of creative ideas and efficient use of marketing resources. The committee’s responsibilities are as follows:
• Review and discuss annual marketing strategies for the department and units
• Promote effective communication and collaboration in planning and implementing initiatives
• Coordinate marketing activities in the best interests of the university
• Serve as an information clearing house regarding updates and innovations in marketing, especially as it relates to the use of Social Media
• Encourage creative discussion and synergy
• Function as a sounding board for the effectiveness of marketing concepts and program proposals
• Provide advice and counsel to the AVP Marketing & Communications on issues relating the university’s brand and the use of logos and marks
• Provide an environment where information and education can be disseminated regarding marketing techniques and strategies
• Seek to make the most effective use of financial resources by cooperative purchases of print, video and electronic media whenever possible
• Annually assess the overall effectiveness of marketing on the campus

Appointments. Membership is by virtue of position with indefinite terms: Associate Vice President-Marketing & Communications, Associate Dean- College of Business, Marketing Coordinator-College of Criminal Justice, Senior Administrative Assistant-College of Education, Marketing Coordinator-College of Fine Arts/Mass Communications, Associate Professor-College of Humanities & Social Science, Graduate Admissions Coordinator, Associate Professor-College of Science, Marketing Coordinator-Samuel Houston Museum, Assistant Director-Alumni Membership & Marketing, Executive Director-Development, Senior Coordinator-Multicultural/International Studies, Director Client Services-Information Technology, Assistant Athletic Director-External Operations, Associate Director-SHSU Online Marketing, Administrative Technician-The Press, Assistant Director-Admissions & Recruitment, Associate Director of Enrollment Marketing, Assistant Director-Marketing & Communications, Director-Marketing & Communications (Coordinator)

Correct as of March 2012