OFFICE OF UNIVERSITY ADVANCEMENT
Goals for 1999-2000 Academic year Aligned With
Institutional Strategic Goals
Introduction
The purpose of this document is to incorporate the goals of the University and the Office of University Advancement (comprised of the Office of Alumni Relations, Office of Development and the Office of Public Relations).
1. Institutional Goal: Integrate computer technology into all administrative and instructional processes of the University.
Goal: Integrate the use of up-to-date computer technology in the day-to-day operations of the Office of Alumni Relations.
Objective: Complete the conversion of Blackbaud Raiser’s Edge by the Fall of 1998. Completion will require working with the Computer Services Department to convert all accurate and current data to this database program.
Goal: Integrate the use of up-to-date computer technology in the day-to-day operations of the Office of Development.
Objective 1: Use Blackbaud Raiser’s Edge to segment records for annual giving solicitation, tracking of major gift prospects, and production of stewardship reports to current donors.
Objective 2: Regularly monitor guidelines, policies and procedures regarding the use of Raiser’s Edge.
Goal: To assist in the production of quality publications, both print and electronic, for various programs within the university.
Objective 1: Improve the scope and quality of Access Sam web page.
Objective 2: Build usage of Today@Sam faculty/staff electronic news page.
Objective 3: Increase participation in Experts list on world wide web with target of 600 listings per year.
Objective 4: Increase number of events listed on University Calendar on web page with target of 200 events per year.
2. Provide and create initiatives to increase student recruitment and retention.
Goal: Maintain a close relationship with currently enrolled students at SHSU.
Objectives1: Support student activities developed by the Division of Student Services when appropriate (i.e. Summer Orientation, Parents’ Weekend, Sammy’s, Excel Program, several others).
Objective 2: Advertise in the school newspaper of student scholarships administrated by the alumni office.
Objective 3: Recruit qualified students to be involved in the Alumni Alliance.
Objective 4: Continue involvement in commencement activities.
3. Enhance external revenue sources available to the University.
Goal: Begin the implementation of a comprehensive development program at Sam Houston State University.
Objective 1: Continue preparations for the University’s first campus-wide annual giving program, to be initiated in September, 2000.
Objective 2: Continue to develop a major gifts fund raising program at Sam Houston State.
Objective 3: Continue to develop a planned giving fund raising program at Sam Houston State.
Objective 4: Continue preparations for the creation of a private, non-profit 501©(3)development foundation.
Objective 5: Continue to develop policies and procedures related to the daily operation of a university development program.
4. Enhance partnerships with the University’s external communities.
Goal: Communicate with alumni on a consistent basis.
Objective1: Publish at least two issues of the alumni magazine, the Legacy, per year.
Objective 2: Provide timely announcements for special events.
Objective 3: Provide accurate information through written correspondence to alumni.
Goal: Provide opportunities for intellectual and social interaction among alumni, administrators, faculty, staff and students.
Objective 1: Plan and implement fifteen alumni socials around the state, targeting those areas with a high concentration of SHSU alumni.
Objective 2: Communicate, through printed and other sources, the opportunity for alumni to continue their formal education or to increase their continuing education through the various programs at Sam Houston State.
Goal: To obtain quality publicity about Sam Houston State through traditional and electronic tools (Access Sam web page and ProfNet National Media Query Service) with the university’s many publics, with priorities being students, prospective students, faculty/staff, alumni, donors, governing boards and bodies, individual government officials, the local community, region and state, and the media.
Objective 1: Disseminate 100 major news releases per year.
Objective 2: Disseminate 225 minor releases per year.
Objective 3: Disseminate 3,600 hometown news releases per year.
Objective 4: Emphasize availability of SHSU news on Access Sam and Today@Sam web pages in traditional communications with media and publics.
Objective 5: Handle traditional media queries promptly; contact media directly in selected situations not handled through major or minor news releases.
Objective 6. Handle ProfNet media queries promptly, with a goal of 100 quality referrals per year to SHSU experts.
5. Continue integrating the University’s strategic planning and assessment processes and their integration with the institutional budgeting process.
Office of Alumni Relations:
Unit Goal: Maintain an accurate record of alumni from Sam Houston State University.
Objective: Send one mailing a year to all alumni with good addresses utilizing "address correction requested" service.
Office of Development:
Unit Goal: Increase overall effectiveness of the Office of Development.
Objective: Continue to assist and provide counsel to all areas of campus regarding development activities.
Office of Public Relations:
Unit Goal: Increase overall effectiveness of the Office of Public Relations.
Objective: Conduct general public relations activities as requested and directed within available staff and funding limits.