Division of University Advancement

Goals for 2000-2001 Academic Year Aligned With

Institutional Strategic Goals

The purpose of this document is to articulate the goals of University Advancement and to integrate them into the institutional goals.

1. Integrate computer technology into all administrative and instructional processes of the university.



1. Integrate the use of up-to-date computer technology in the day-to-day operations of the Office of Alumni Relations, including the management of constituent membership data using the Raiser's Edge database program.
2. Expand the use of computer technology in Development to enable the segmentation of records for annual giving solicitation, tracking of visits and solicitations of major gift prospects, and production of stewardship reports to current donors.
3. Regularly monitor guidelines, policies and procedures regarding the use of the Raiser's Edge database program.
4. Improve the scope and quality of Access Sam web page.
5. Promote and encourage greater usage of Today@Sam faculty/staff electronic news page.
6. Increase participation in Experts list on World Wide Web, targeting 600 listings per year.
7. Increase number of events listed on the University's web page calendar.
8. Improve the accuracy and quality of the University's alumni addresses using NCOA address standardization and Zip+4 appending services.
9. Update constituent information obtained by Harris Publishing Company for the 2000 Directory.
10. Utilize computer software in special events planning and management.



2. Provide and create initiatives to increase student recruitment and retention.



1. Participate in career programs, senior events, college night programs, and other student activities when appropriate.
2. Increase student awareness of scholarships administered by Alumni Relations and provide application form on-line.
3. Restructure the University's current student alumni organization, Alumni Alliance, and develop future alumni leadership among current students.
4. Assist Undergraduate Admissions and others to design and place advertising in statewide magazines, high school newspapers, and programs for major statewide cultural and entertainment events.



3. Enhance external revenue sources available to the university.



1. Continue to encourage university personnel to become involved in the development process at the university.
2. Continue to develop university-wide donor stewardship events, such as the Scholarship Donor Appreciation Luncheon.
3. Implement the university's first campus-wide annual giving program.
4. Continue to develop a major gifts fund raising program.
5. Continue to develop a planned giving fund raising program including the creation of an expectancy list of designated planned gifts to the university.
6. Continue preparations for the creation of a private, non-profit 501c(3) foundation.
7. Complete the creation of policies and procedures related to the University's development program.
8. Provide training opportunities for University Advancement personnel interested in Development.
9. Increase the percentage of graduates and non-graduates belonging to the Alumni Association, and implement programs and activities to sustain their membership.
10. Increase the Alumni Association's quasi-endowment by implementing new revenue-generating programs.
11. Use e-commerce opportunities to market alumni merchandise.
12. Supplement institutional funding with outside resources, donated goods and services, etc.



4. Enhance partnerships with the university's external communities.



1. Provide opportunities for alumni to come together on a regular basis for intellectual, service, and social enrichment, taking into account the overall diversity of our alumni.
2. Reach out to external constituents by making presentations, hosting SHSU Alumni Association events at professional conferences, using radio-TV sports, and creating opportunities for spoken dialogue.
3. Focus on delivering benefits to all people with whom we interact.
4. Develop and direct a planned, systematic program of alumni communications, including the publishing of a fall and spring issue of the alumni magazine, Legacy.
5. Communicate, through printed and other sources, the opportunity for alumni to continue their formal education or to increase their continuing education, through new and existing academic programs at the university.
6. Emphasize availability of SHSU news on Access Sam and Today@Sam web pages in traditional communications with media and publics.
7. Handle traditional and Prof-Net media queries promptly.
8. Disseminate 100 major news releases, 225 minor news releases, and 3,600 hometown news releases per year.
9. Assist in the promotion of the University's Distinguished Lecturer Series.



5. Continue integrating the university's strategic planning and assessment processes and their integration with the institutional budgeting process.



1. Special efforts will be made to encourage, receive, analyze, and use feedback from the University's alumni, donors, and administration.
2. Implement "customer relations" strategies as mandated by the Texas Legislature.
3. Complete formal communication crisis plan in conjunction with overall crisis planning for the University.