1998 - 1999

1997 - 1998

SACS

The purpose of this document is to articulate the goals of University Advancement and to integrate them into the institutional goals.

1. Integrate computer technology into all administrative and instructional processes of the University.

1. Integrate the use of up-to-date computer technology in the day-to-day operations of the Office of Alumni Relations, including the management of constituent membership data using the Raiser's Edge database program.
2. Expand the use of computer technology in Development to enable the segmentation of records for annual giving solicitation, tracking of visits and solicitations of major gift prospects and production of stewardship reports to current donors.
3. Regularly monitor guidelines, policies and procedures regarding the use of the Raiser's Edge database program.
4. Improve the scope and quality of Access Sam web page.
5. Promote and encourage greater usage of Today@Sam faculty/staff electronic news page.
6. List the University's experts with the National ProfNet Experts listing.
7. Make the University's web page calendar more comprehensive and accurate.\
8. Improve the accuracy and quality of alumni addresses using NCOA address standardization and Zip+4 appending services offered by the U. S. Postal Service-lowering mail costs and assuring delivery of alumni mail.
9. Use available software for special events planning, membership management, volunteer assignment and awards reports, and more.

2. Provide and create initiatives to increase student recruitment and retention.

1. Participate in career programs, senior class events, college night programs, and other student activities when appropriate.
2. Increase student awareness of scholarships administered by Alumni Relations and provide the application form on-line.
3. Develop future alumni leadership among current students by encouraging them to belong to the student alumni association known as Alumni Alliance.
4. Assist Undergraduate Admissions and others to design and place advertising in statewide magazines, high school newspapers, and programs for major statewide cultural and entertainment events.

3. Enhance external revenue sources available to the University.

1. Continue to encourage University personnel to become involved in the development process at the University.
2. Continue to develop University-wide donor stewardship events, such as the Scholarship Donor Appreciation Luncheon.
3. Continue implementation of the University's first campus-wide annual giving program.
4. Continue to develop a major gifts fund raising program.
5. Continue to develop a planned giving fund raising program including the creation of an expectancy list of designated planned gifts to the University.
6. Examine the creation of a private, non-profit 501c(3) foundation.
7. Complete the creation of policies and procedures related to the University's development program.
8. Provide training opportunities for University personnel interested in Development.
9. Continue to conduct a premium-based direct marketing campaign to increase the percentage of dues-paying members to the Alumni Association.
10. Continue to implement new programs to increase the Alumni Association's quasi-endowment.
11. Use e-commerce opportunities to market alumni merchandise.
12. Supplement institutional funding with outside resources, donated goods and services, etc.

4. Enhance partnerships with the University's external communities.

1. Reach out to external constituents by making presentations, setting up an alumni information booth at conventions, using radio-TV spots, and create opportunities for direct spoken dialogue.
2. Focus on delivering benefits to all people with whom we interact.
3. Develop and direct a planned, systematic program of written communications, including the production of a fall and spring issue of the alumni publication, Legacy, and the publishing of a University magazine or annual report.
4. Build a community service program and partner with county service agencies/organizations such as The United Way, Habitat for Humanity, Walker County Fair, Chamber of Commerce, etc.
5. Emphasize availability of SHSU news on Access Sam and Today@Sam web pages in traditional communications with media and public.
6. Handle traditional and Prof-Net media queries promptly.
7. Disseminate 60 major news releases, 400 minor news releases, and 3,600 hometown news releases per year.
8. Assist in the promotion of the University's Distinguished Lecturer Series.
9. Be sensitive to constituent groups and the diversity of the alumni body.

5. Continue integrating the University's strategic planning and assessment processes and their integration with the institutional budgeting process.

1. Special efforts will be made to encourage, receive, analyze, and use feedback from the University's alumni, donors, and administration.
2. Continue "customer relations" strategies as mandated by the Texas Legislature.