SANJAY S. MEHTA, Ph.D.

 

 

HOME « 2302 Normal Park « Huntsville, Texas, USA, 77340-5523

« Phone: (936) 295-4730; Fax: (936) 295-3511; PCS: (936) 443-8090«Web page: http//www.shsu.edu/~mkt_ssm/

WORK « Sam Houston State University « Department of Management and Marketing « Huntsville, Texas 77341-2056

« Phone: (936) 294-1312 « Fax: (936) 294-3957 & (936) 294-3612 « E-Mail: MKT_SSM@SHSU.Edu

 

 

TEACHING PHILOSOPHIES

Education's purpose is to replace an empty mind with an open one”  Malcolm S. Forbes

“Education is not filling a bucket but lighting a fire”   William B. Yeats

 

 

EDUCATION

 

Ph.D. (May 1999),  University of North Texas,  Denton,  TX

Graduated with a Doctorate of Philosophy degree in Marketing with a minor in Management Science.  Completed course work necessary for a Ph.D. in Management Science with a minor in Education Research.

 

M.S. (December 1993),  University of North Texas,  Denton,  TX

Graduated with a Master of Science degree in Interdisciplinary Studies with a major in Management Science and minors in Economics and Education.

 

M.B.A. (May 1989),  Angelo State University,  San Angelo,  TX

Graduated with a Master of Business Administration degree in Management with a minor in Business Computer Information Systems.

 

B.S. (May 1987),  Angelo State University,  San Angelo,  TX

                Graduated with a Bachelor of Science degree in Mathematics with minors in Computer Science, Physics, and Business Administration.

 

 

ACADEMIC EXPERIENCE

 

Sam Houston State University,  Huntsville, TX

Department of Management and Marketing Assistant Professor of Marketing (1997-present).

 

University of Texas of the Permian Basin,  Odessa, TX

School of Business Lecturer (1994-1997).

 

University of North Texas,  Denton,  TX

Department of Marketing Teaching Fellow (1992-1994) and Teaching Assistant (1991-1994).

Department of Business Computer Information Systems Teaching Fellow (1990-1992) and Teaching Assistant (1992-1994).

 

University of Texas,  San Antonio,  TX

Division of Mathematics, Computer Science, and Statistics Research Assistant (1989-1990).

 

Angelo State University,  San Angelo,  TX

                Division of Adult and Continuing Education Instructor (1988-1989).

Mathematics Department Graduate Assistant (1987-1989), Microcomputer Lab Assistant (1986-1987), and Student Assistant (1984-1987).

 


COURSES TAUGHT

 

Graduate               Marketing Research, Electronic Marketing, Analytical Modeling, Marketing Management, and Logistics Management.

 

Undergraduate     Principles of Marketing, Strategic Marketing Management, Sales Management, Consumer Behavior, Channel Management, Logistics Management, International/Global Marketing Management, Entrepreneurship, Internet Marketing, Marketing Research, Retail Management, Integrated Marketing Communication and Promotion Strategy, Descriptive Statistics, Inferential Statistics, and Introduction to Management Science.

 

Other                     Computer Literacy, Business Mathematics, and Introduction to Algebra.

 

 

UNPUBLISHED DISSERTATION

 

Mehta, Sanjay S. (1999), “Continuity Expectation in Vertical Marketing Systems: A Dyadic Perspective of Domestic and International Franchising,” University of North Texas, Denton TX.

 

 

REFEREED JOURNAL PUBLICATIONS

 

Leipnik, Mark R., Sanjay S. Mehta, and Balasundram Maniam (2001), “Geographic Information Systems: Technology for Business-Decision Making,” The International Journal of Technology Management, forthcoming.

 

Pelton, Lou E. and Sanjay S. Mehta (2001), “Franchising in the next Millennium” Journal of Business and Entrepreneurship, forthcoming.

 

Maniam, Balasundram, Sanjay S. Mehta, and Hadley Leavell (2001) “Determinants of U.S. Foreign Direct Investment in European Union: Case of U.K., France, and Germany," Journal of Economics and Economics Education Research, forthcoming.


Sanjay S. Mehta, Balasundram Maniam, and Mark R. Leipnik (2001), “Electronic Commerce: The Emerging Technology for Tomorrow’s Businesses," Academy of Information and Management Sciences Journal, forthcoming.


Maniam, Balasundram, Sanjay S. Mehta, and Mark R. Leipnik (2001), “Online Trading: Problems and Challenges," Academy of Information and Management Sciences Journal, forthcoming.


Maniam, Balasundram, Sanjay S. Mehta, and James B. Bexley (2001) “Determinants of U.S. and Japanese Foreign Direct Investment in China: An Empirical Investigation,” The Journal of Accounting and Finance Research, Vol. 8, No. 5, forthcoming.

 

Maniam, Balasundram, Sanjay S. Mehta, and Joe F. James (2000),”The Similarities and Differences Between the AFTA and NAFTA,” The Journal of Accounting and Finance Research, Vol. 8 No. 4 (Winter), 55-66.

 

Hill Kathy and San jay S. Mehta (2000),"Student Performance in a Business Communication Course: A Case Study” The International Journal of Business Disciplines, Vol. 10 No.2, 49-54.

 

Maniam, Balasundram, Kamlesh T. Mehta, and Sanjay S. Mehta (2000), “An Empirical Investigation of Testing as a Teaching Strategy to Motivate Students,” The Journal of Interdisciplinary Education, Vol. 4 No.1, 136-149.

 

Mehta, Sanjay S., Subhash C. Mehta, and Beh Lip Hun (2000), "The Evaluation of Business Textbooks: An International Perspective," Journal of Professional Service Marketing, Vol. 19 No. 2, 141-149.

 

Maniam, Balasundram, Joe F. James, James Bexley, and Sanjay .S. Mehta (1999), “Asian Financial Crisis: An Ex Post Look at the Warning Signs,” The International Journal of Business Disciplines, Vol. 9 No. 2, 53-59.

 

Mehta, Sanjay S., Balasundram Maniam, and Subhash C. Mehta (1999), "Relationship Banking: A Multinational Bank’s Application of Relationship Marketing," Journal of Business Strategies, Vol. 16 No. 2, 121-134.

 

Mehta, Sanjay S., Mark R. Leipnik, and Balasundram Maniam (1999), “Application of GIS in Small and Medium Enterprises,” Journal of Business and Entrepreneurship, Vol.11 No. 2, 77-88.

 

Maniam, Balasundram, Amitava Chatterjee, and Sanjay S. Mehta (1999), “International Diversification: Case of Selected Latin American Countries,” The Journal of Accounting and Finance Research, Vol. 7 No. 3 (Winter), 90-99.

 

Mehta, Kamlesh T., Subhash C. Mehta, and Sanjay S. Mehta (1999), “Diffusion and Adoption of Computers: A Government Program to Educate Small and Medium Enterprises in Singapore,” The Journal of Interdisciplinary Education, Vol. 3 No.1, 101-117.

 

Mehta, Sanjay S., Balasundram Maniam, and Mark R. Leipnik (1999), “The Journal of Business Strategies: The First Fifteen Years,” Journal of Business Strategies, Vol. 16 No. 1, 89-105.

 

Mehta, Subhash C. and Sanjay S. Mehta (1997), "Strategic Options for Brand name Prescription Drugs when Patents Expire," Health Marketing Quarterly, Vol. 14 No.3, 107-114.

 

Mehta, Subhash C., A. Lobo, and Sanjay S. Mehta (1997), "Important Dimensions in Ocean Freight Services: Shippers' Perspective," Journal of Customer Service in Marketing & Management, Vol. 3 No. 3, 85-100.

 

Mehta, Sanjay S., and Gurinderjit B. Mehta (1997) "The Development and Growth of the Business Class: Strategic Implications for the Airline Industry," Journal of Customer Service in Marketing & Management, Vol. 3 No. 1, 59-78.

 

Mehta, Sanjay S., and Gurinderjit B. Mehta (1995) "Marketing of Churches: An Empirical Study of Important Attributes," Journal of Professional Services Marketing, Vol. 13 No. 1, 53-64.

 

Mehta, Sanjay S., and Gurinderjit B. Mehta (1995) "Pricing of Software Development Projects: A Systematic Approach," Journal of Customer Service in Marketing & Management, Vol. 1 No. 3, 119-133.

 

Mehta, Subhash C., Ul Islam Faheem, and Sanjay S. Mehta (1994), "Response of Traditional Retailing to Environmental Challenges in a Fast Developing Economy: An Innovative Experience in Singapore," Journal of Asian Business, Vol. 10 No. 1, 79-97.

 

Mehta, Subhash C., James C. M. Loh, and Sanjay S. Mehta (1991), "Incentive-Travel Marketing: The Singapore Approach," The Cornell H.R.A. Quarterly, Vol. 32 No. 3, 67-74.

 

 

REFEREED CONFERENCE PROCEEDINGS

 

Sanjay S. Mehta, Balasundram Maniam, and Michelle Shilling (2001), “E-Marketing Strategies: A Comparative Analysis,” 2001 Marketing Management Association Spring Conference, Chicago, IL, March 7-9.

 

Sanjay S. Mehta, Ronald E. Earl, Julie Bradford, and Douglas M. Kline (2001), “Application of the Marketing Concept to Libraries: Perception of Patrons,” Southwest Decision Science Institute Annual Conference, New Orleans LA, February 29 - March 2.

 

Sanjay S. Mehta, Wendy Stewart, Douglas M. Kline, and Balasundram Maniam (2001), “The Franchising Industries Use of Internet Technology,” 15th Annual Society of Franchising Conference, Las Vegas NE, February 20-21.

 

Mehta, Sanjay S., Mark R. Leipnik, and Frank Daniels (2000), "Electronic Commerce: The Emerging Technology for Tomorrow’s Business," Proceedings of the Academy of Information and Management Sciences, Vol. 4, No. 2, Allied Academics International Meeting, October 11-14, 52-56, Maui HI.

 

Mehta, Sanjay S. and Mark R. Leipnik (2000), "Online Trading: Problems and Challenges," Proceedings of the Academy of Information and Management Sciences, Vol. 4, No. 2, Allied Academics International Meeting, October 11-14, 57-61, Maui HI.

 

            Maniam, Balasundram and Sanjay S. Mehta (2000), “Impact of Quizzes on Student Performance: An Empirical Investigation,” 2000 Society for Marketing Advances Conference, November 8-11, Orlando FL.

 

Sanjay S. Mehta, Balasundram Maniam, and Mark R. Leipnik (2000), “Strategies of Teaching Marketing Research Courses,” The Marketing Management Association 5th Annual Fall educators’ Conference, September 18-19, St. Louis MO.

 

Maniam, Balasundram, Amitava Chatterjee, Sanjay S. Mehta, and Joel Jarratt (2000), “Value Assessment of On-line Brokers, and Direct-Purchase Plans,” Southwest Decision Science Institute Annual Conference, San Antonio TX, March 16-19, p 119-121.

 

Mehta, Sanjay S., Mandy Bowles, Balasundram Maniam, and Ronald L. Earl (2000), “Service Quality of University Library: Students’ Perception and Evaluation,” Southwest Decision Science Institute Annual Conference, San Antonio TX, March 16-19.

 

Maniam, Balasundram, Sanjay S. Mehta, Hadley Leavell, and Kevin Umbehr (2000), “Effects of the European Union and the Euro,” Southwest Decision Science Institute Annual Conference, San Antonio TX, March 16-19, p. 55-57.

 

Mehta, Sanjay S. and Lou E. Pelton (2000), “Limitations of Existing Theories: A Need for “General Theory of Franchising”,” 14th Annual Society of Franchising Conference, San Diego CA, February 19-20.

 

Maniam, Balasundram, Sanjay S. Mehta, and Ronald L. Earl (1999), “The Millennium Bug: Effects on Financial Services,” Academy of Business Administration 1999 Global Trends Conference, St. Thomas, U.S. Virgin Islands, December 18-13, p. 134-140.

 

Mehta, Sanjay S. and Balasundram Maniam (1999), “The Evolution of Franchising: from Conception to Globalization,” 1999 Academy of Business Disciplines Conference, Ft. Myers Beach FL, November 11-13.

 

Maniam, Balasundram, Amitava Chatterjee and Sanjay S. Mehta (1999), "Foreign Investment Barriers in China: A U.S. Perspective," Academy of Economics and Finance Papers and Proceedings, Joachim Zietz (editor), 240-245.

 


Leipnik, Mark R., Sanjay S. Mehta, and Balasundram Maniam (1999), “Application of Geographic Information System to Small Businesses,” 1999 World Conference on International Entrepreneurship, Singapore, August 15-18.

 

Mehta, Sanjay S., Douglas M. Klein, and Roger D. Abshire (1999), “Attitudes Toward the Internet: An Exploratory Study with Marketing Implications,” 1999 Southwestern Marketing Association Conference, Houston TX, March 10-13.

 

Mehta, Subhash C., Soon-Li Han, Ashok K. Lalwani, Sanjay S. Mehta (1999), “Service Quality of Retailers Distributing Technical Products: An Extension,” 1999 Southwestern Marketing Association Conference, Houston TX, March 10-13.

 

Mehta, Sanjay S. and Parthasarathy Krishnamurthy (1999), “A Cognitive Approach to Consumer Satisfaction/ Dissatisfaction Paradigm,” Southwest Decision Science Institute 13th Annual Conference, Houston TX,  March 10-13.

 

Mehta, Sanjay S., Douglas M. Klein, and Kamlesh T. Mehta (1999), “Exploring Students’ Attitudes Toward the Internet: Implications to web-Based Education,” Southwest Decision Science Institute 30th Annual Conference, Houston TX, March 10-13.

 

Mehta, Sanjay S., Mark Leipnik, and Balasundram Maniam (1999), “Using Geographic Information Systems in Franchising,” 13th Annual Society of Franchising Conference, Miami Beach FL, March 6-7.

 

Mehta, Sanjay S., Dawn Luza, Carey Counsil, and Balasundram Maniam (1999), “Analysis of Franchising Data: A Comparative Evaluation of Four leading Secondary Sources,” 13th Annual Society of Franchising Conference, Miami Beach FL, March 6-7.

 

Earl, Ronald L., Sanjay S. Mehta, and Paul Reed (1999), “L. L. Electronics: A Case Study”, American Society of Business and Behavioral Sciences Conference, Las Vegas NE, February 18-22, 92-102.

 

Mehta, Sanjay S., Ronald L. Earl, and Subhash C. Mehta (1998), "The Seven S’s of Relationship Marketing," International Academy of Business Administration Conference, December 20-25, Mexico.

 

Mehta, Sanjay S., Subhash C. Mehta, and John Theis (1998), "An Application of Relationship Marketing to Corporate Banking: A Case Study of A Multinational Bank," Academy of International Business - U.S. Southwest Conference, March 3-7, Dallas TX.

 

Theis, John, Michael Casey, and Sanjay S. Mehta (1998), “Managerial Choices and the Book to Market Ratio in Property Management Industry,” Academy of International Business - U.S. Southwest Conference, March 3-7, Dallas TX.

 

Mehta, Sanjay S., Prybutok R. Victor, and Charlotte Zales (1997), "Using Nonrational Distractors in Multiple Choice Exams: An Experimental Study," Southwest Decision Science Institute, March 11-15, New Orleans LA.

 

Mehta, Sanjay S., Subhash C. Mehta, and Beh Lip Hun (1997), "Text Books in Business Education: Instructors' Perspective," Academy of International Business - U.S. Southwest Conference, March 11-15, New Orleans LA.

 

Mehta, Sanjay S., Subhash C. Mehta, and Kevin M. Casey (1997), "Singapore Governments Attempt to Help Small and Medium Enterprises Adopt Computers," Academy of International Business - U.S. Southwest Conference, March 11-15, New Orleans LA.

 

Carlton, Keith H., Sanjay S. Mehta, and Kevin M. Casey (1997), "A Decision Matrix for Franchising," Association for Small Business & Entrepreneurship, March 11-15, New Orleans LA.

 

Mehta, Subhash C., A. Lobo, and Sanjay S. Mehta (1995), "Service Quality Dimensions in Ocean Freight Services: Shippers Perspective of the Preferred Carrier Attributes," Academy of International Business - Southeast Asia Regional Conferences, June 21-23, Perth Australia.

 

Mehta, Subhash C., Beh Lip Hun, and Sanjay S. Mehta (1995), "Text Books in Management Education: Expectation, Performance, and Satisfaction Perceived by the Instructors," Academy of International Business - Southeast Asia Regional Conferences, June 21-23, Perth Australia.

 

Tan, William C. M. and Sanjay S. Mehta (1995), "Facilitating Indirect Trade Under Legal Restrictions: A New Approach to an Old Idea," Academy of International Business - U.S. Southwest Conference, March 1-4, Houston TX.

 

Tan, William C. M. and Sanjay S. Mehta (1994), "Indirect Trade Under Legal Restrictions: A New Approach Through Third Country Arrangements," The 5th Entrepreneurship Development Center World Conference on Entrepreneurship, July 7-9, 130-134, Singapore.

 

Reardon, James, Rajesh Srivastava, Sanjay S. Mehta, and Ronald W. Hasty (1994), "Using Cross-National Rates of Diffusion for Segmentation of Countries," Academy of Business Administration 1994 International Conference, June 3-8, 443-450, Baltimore MD.

 

Reardon, James and Sanjay S. Mehta (1994), "Generalization and Application of a Reduced INSALES Scale to the Retail Environment: A Structural Equation Modeling Approach," Academy of Marketing Science Annual Conference, June 1-4, 176-180, Nashville TN.

 

Mehta, Sanjay S., James Reardon, and Rajesh Srivastava (1993), "The Determinants of Innovativeness: A Structural Equation Approach," Atlantic Marketing Association 9th Annual Meeting, October 13-16, 121-125, Orlando FL.

 

Mehta, Subhash C., James C. M. Loh, and Sanjay S. Mehta (1991), "Singapore as an Incentive Destination: A Strategic Marketing Approach," Academy of International Business - Southeast Asia Conferences, June 20-22, 311-317, Singapore.

 

 

REFEREED CONFERENCE ABSTRACTS AND PRESENTATIONS

 

Maniam, Balasundram, Sanjay S. Mehta and Marl R. Leipnik (2000), “Determinants of U.S. Foreign Direct Investment in European Union: Case of Spain, Portugal, and Italy," American Academy of Accounting and Finance, New Orleans, LA, December 8-9.


Maniam, Balasundram, James B. Bexley and Sanjay S. Mehta (2000), “Asian Stock Markets: History, Market Structure, and Regulations,” Western Allied Social Science Proceedings, San Diego, CA, April 12-14.

 

Duncan, John, Casey, Michael K., Joseph N. Roge, and Sanjay S. Mehta (2000), "Inflation Uncertainty, Trade Liberalization, and Consumer Behavior in Morocco: Some Empirical Evidence," The Association of Private Enterprise Education Annual Meeting, April 2-4, Las Vegas, NE.

 

Maniam, Balasundram, Sanjay S. Mehta, and Peter l. Layton (2000), “The Effects of the Eurodollar on U.S. Financial Markets,” Academy of Economics and Finance Conference, Nashville, TN. February 6-9.

 

Maniam, Balasundram, Amitava Chatterjee, and Sanjay S. Mehta (1999), “Comparing Trade Agreements: AFTA and NAFTA,” American Academy of Accounting and Finance Proceedings, December 8-9, p. 284.

Maniam, Balasundram, Amitava Chatterjee, and Sanjay S. Mehta (1999), “U.S. Versus Japanese FDI Policies: Success and Failure in China in the 1900s,” American Academy of Accounting and Finance Proceedings, December, p. 285.

 

Earl, Ronald L., Chris R. Black, Sanjay S. Mehta, and Paul R. Reed (1999), “Black and Riling Company,” The North American Case Research Association Annual Meeting, Vol. 13 No. 2, October 28-30, Santa Rosa CA.

 

Maniam, Balasundram, Kamlesh T. Mehta, and Sanjay S. Mehta (1999), “Quizzes as a Teaching Strategy to Motivate Business Students and their Perceived Satisfaction: An Empirical Investigation,” World Council for Curriculum & Instruction Region VI (North American Chapter), October 8-9, San Antonio TX.

 

Maniam, Balasundram, Sanjay S. Mehta, and Kathy Hill (1999), “Eastern European Markets: Market Structure and Characteristics,” Western Allied Social Science Association 41st Annual Conference, April 22-24, Fort Worth TX, p. 78.

 

Maniam, Balasundram, Sanjay S. Mehta, and Kathy Hill (1999), “China: Barriers and Opportunities in Foreign Investments,” Western Allied Social Science Association 41st Annual Conference, April 22-24, Fort Worth TX, p. 78.

 

Maniam, Balasundram, Sanjay S. Mehta, and Amitava Chatterjee (1999), “Foreign Investment Barriers in China,” Academy of Economics and Finance Conference, Little Rock AR, February 10-13.

 

Mehta, Kamlesh T., Subhash C. Mehta, and Sanjay S. Mehta (1998), “Diffusion and Adoption of Computers: A Marketing Analysis of a Government Program for Small and Medium Enterprises in Singapore,” World Council for Curriculum & Instruction Region VI (North American Chapter), October 1-3, Ottawa, Canada.

 

Mehta, Sanjay S. and John Theis (1997), “Using Institutional Research as a Learning Tool”, Fifth Annual Southwestern Business Administration Conference, October 24-25, Houston TX.

 

Mehta, Subhash C. and Sanjay S. Mehta (1996), "Patent's Expiry and Generic Inroads: Strategic Options of Branded Prescription Drugs," International Conference on Management and Business, June 3-5, Lahore Pakistan.

 

Mehta, Sanjay S., Robert Pavur, and Pradit Wanarat (1995), "Evaluating Mathematical Programming Discriminant Models for Marketing Research," American Marketing Association Summer Educators Annual Conference, August 13-17, Washington D.C.

 

Tambe, Himanshu and Sanjay S. Mehta (1995), "A Case Study of a Multinational Banks Use of Relationship Marketing" Academy of Marketing Science Annual Conference, May 17-20, Orlando FL.

 

Mehta, Sanjay S., Pradit Wanarat, and Robert Pavur (1995), "Appropriateness of Mathematical Programming in Marketing to Solve Discriminant Problems: A Monte Carlo Simulation Approach," Academy of Marketing Science Annual Conference, May 17-20, Orlando FL.

 

Mehta, Sanjay S., Subhash C. Mehta, and Patrick Lau Chen Chai (1995), "Diffusion and Adoption of Computers: A Marketing Analysis of a Government Program for Small and Medium Enterprises in Singapore," Academy of Marketing Science Annual Conference, May 17-20, Orlando FL.

 

Mehta, Sanjay S., and Gurinderjit B. Mehta (1994), "Using a Marketing Approach to Improve Congregational Worship," Academy of Marketing Science Annual Conference, June 1-4, Nashville TN.

 

Mehta, Sanjay S. (1994), "International Pricing: A Literature Review and Directions for Future Research," Western Social Science Association - 36th Annual Conference, April 20-23, Albuquerque NM.

 

Tambe, Himanshu, and Sanjay S. Mehta (1994), "Relationship Marketing: The Case of a Multinational Bank Adapting to the Changing Environment," Academy of International Business - U.S. Southwest Conference, March 2-5, Dallas TX.

 

Mehta, Subhash C., Ul Islam Faheem, and Sanjay S. Mehta (1993), "Transformation of Traditional Retailing in a Newly Industrialized Economy: The Case of Econ Minimart in Singapore," Fourth Southeast Asia Business Research Conference, May 22-23, Ann-Arbor MI.


 

Mehta, Sanjay S., Subhash C. Mehta, and Patrick Lau Chen Chai (1991), "Computerization of Small and Medium Enterprises: Marketing Analysis of a Government Program in Singapore," chosen as one of ten best papers at the 1991 Academy of International Business - U.S. Northeast Conference, June 2-5, Bermuda.

 

Mehta, Subhash C., James C. M. Loh, and Sanjay S. Mehta (1991), "Singapore as an Incentive Destination: A Strategic Marketing Approach," chosen as one of ten best papers at the 1991 Academy of International Business - U.S. Northeast Conferences, June 2-5, Bermuda.

 

 

NON-REFEREED PUBLICATIONS

 

Mehta, Sanjay S. (1999), “Getting Students, Faculty, and Administrators Involved in Institutional Research,” Sam Houston State University Across-the-University Writing Program Newsletter, July, Vol. 19, 7-8.

 

 

TRADE PUBLICATION INTERVIEW

 

                Interviewed by Mr. Robert Deitz, a free lance writer for Business Week.  The article titled "Franchising your Business" appeared in Business Week (Frontier Section) August 14, 2000 issue.

 

                Interviewed by a staff writer for Huntsville Item.  The article titled "Professors Conduct Seminar in Singapore" appeared in the August 26, 2000 edition.

 

 

MANUSCRIPTS UNDER REVIEW

 

Mehta, Sanjay S., Shakti S. Sankhla, and Lim Chun Aik (2001), “Television Shopping in Singapore: An Empirical Investigation,” AMA Service Marketing SIG Conference, Sydney Australia.

 

Mehta, Sanjay S. and Robert J. Pavur (2000), "Using a Nonparametric Technique to Solve Discriminant Analysis Problems in Marketing: A Monte Carlo Simulation," MARKETING LETTERS: A Journal of Research in Marketing.

 

 

WORK-IN-PROGRESS

 

Mehta, Sanjay S. (2000), "Using a Marketing Approach to Determine Attributes for a Fine Dining Restaurant," Journal of Professional Services Marketing.

 

Mehta, Sanjay S., Balasundram Maniam (2001), “An Empirical Investigation into What Criterions Students Use to Select their Class Schedules,” Southwest Decision Science Institute Annual Conference.

 

Mehta, Subhash C., Balasundram Maniam, and Sanjay S. Mehta, (2000), "Indirect Trading Under Legal Restrictions: A Case Study," Journal of East-West Business.

 

 

PROFESSIONAL ACADEMIC SERVICES

 

Editor                     2001        Special Issue co-editor with Douglas M. Kline, E-marketing and E-commerce Strategies, Journal of Business Strategies, Sam Houston State University.

                                2001        Special Issue co-editor with Lou E. Pelton, Franchising, Journal of Business and Entrepreneurship, New Mexico State University.

2000        Proceedings co-editor with Balasundram Maniam, Southwest Decision Science Institute Annual Conference, San Antonio TX, March 14-18.

 

Editorial Review1999-01     Journal of Business Strategies, Sam Houston State University Press.

Board Member     1999-01   Journal of Business and Entrepreneurship, New Mexico State University Press.

 

Advisor Council   1999-02   Southwest Decision Science Institute.  Elected by members to serve a 3-year term.

Board Member    

 

Reviewer               2001        Marketing Track, Southwest Decision Science Institute 32nd Annual Conference, February 28 - March 3, New Orleans LA.

2001            Strategic Marketing Track, Southwest Case Writers Association Conference, February 28 - March 3, New Orleans LA.

2001        International Franchising Track, 15th Annual Society of Franchising Conference, Las Vegas NV, February 24-25.

                                2000        Quality and Statistics Track, Southwest Decision Science Institute 31st Annual Conference, March 14-18, San Antonio TX.


2000        International Franchising Track, 14th Annual Society of Franchising Conference, San Diego CA, February 19-20.

1999        Relationship Marketing Track, Institute of Business Administration and Technology1999 International Conference, July 7-12, Venice, Italy.

1999        International Franchising Track, 13th Annual Society of Franchising Conference, Miami Beach FL, March 6-7.

1999        International Marketing Track, Academy of International Business - U.S. Southwest Conference, March 10-13, Houston TX.

1999        Management, Marketing, and International Business Track, Southwest Decision Science Institute 30th Annual Conference, March 10-13, Houston TX.

1999        Quality and Statistics Track, Southwest Decision Science Institute 30th Annual Conference, March 10-13, Houston TX.

1998        International Marketing Track, Academy of International Business - U.S. Southwest Conference, March 3-7, Dallas TX.

1997        Fifth Annual Southwestern Business Administration Teaching Conference, October 24-25, Houston TX

1997        Relationship Marketing in the next Millennium Track, American Marketing Association - Relationship Marketing Conference, June 12-15, Dublin Ireland.

1997        Relationship Marketing Track, Academy of Business Administration National Conference, April 15-20, Cancun Mexico.

1997        Entrepreneurship Track, Society of Franchising Conference, March 1-2, Orlando FL.

1996        Relationship Marketing and Physical Distribution Track, Academy of Marketing Science Annual Conference and Faculty Consortium, May 29 - June 2, Phoenix AZ.

1996        Relationship Marketing Track, Southwest Marketing Association, March 6-9, San Antonio.

1996        Marketing Track, Southwest Decision Science Institute, March 6-9, San Antonio TX.

1996        International Business-Format Franchising Track, Society of Franchising Conference, February 8-10, Honolulu HI.

 

Discussant            2001        Issues in Marketing Strategies, Value, and Quality, Southwest Decision Science Institute 32nd Annual Conference, February 28 - March 3, New Orleans LA.

                                2000        Service Quality Issues, Southwest Decision Science Institute 31st Annual Conference, March 14-18, San Antonio TX.

1998        Marketing Track, Southwest Decision Science Institute, March 3-7, Dallas TX.

1997        Innovative Education Track, Southwest Decision Science Institute, March 11-15, New Orleans LA.

1996        Relationship Marketing Track, Academy of Marketing Science Conference and Faculty Consortium, May 29 - June 2, Phoenix AZ.

Business-to-Business, Marketing Channels, and Relationship Marketing Track, Southwest Marketing Association, March 6-9, San Antonio.

1995        Relationship Marketing Track, Academy of Marketing Science Annual Conference, May 17-20, Orlando FL.

 

Track Chair         2001        Marketing Track, Southwest Decision Science Institute 32nd Annual Conference, February 28 - March 3, New Orleans LA.

                                2000        Quality and Statistics Track, Southwest Decision Science Institute 31st Annual Conference, March 14-18, San Antonio TX.

1999        Relationship Marketing Track, Institute of Business Administration and Technology1999 International Conference, July 7-12, Venice, Italy.

1999        International Marketing Track, Academy of International Business - U.S. Southwest Conference, March 10-13, Houston TX.

1997        Relationship Marketing Track, Academy of Business Administration National Conference, April 15-20, Cancun Mexico.


1996        Marketing Track, Southwest Decision Science Institute, March 6-9, San Antonio TX.

 

Session Chair      2001        Issues in Marketing Strategies, Value, and Quality, Southwest Decision Science Institute 32nd Annual Conference, February 28 - March 3, New Orleans LA.

                                2000        Service Quality Issues, Southwest Decision Science Institute 31st Annual Conference, March 14-18, San Antonio TX.

1999        Global Marketing Issues, Academy of International Business - U.S. Southwest Conference, March 10-13, Houston TX.

1996        Marketing Track, Southwest Decision Science Institute, March 6-9, San Antonio TX.

1994        International Influences on Decision Making, Academy of International Business - U.S. Southwest Conference, March 2-5, Dallas TX.

 

Panelist                 1999        Information Technology and Marketing Channels, 1999 Society for Marketing Advances Conference, October 27-30, Atlanta GA.

                                1996        Pedagogical Advances in Relationship Marketing, Southwest Marketing Association, March 6-9, San Antonio.

 

Participant            1995        Southwest Marketing Association Doctoral Colloquium, March 1-4, Houston TX.

 

 

TEXT BOOK

 

Articles                 2000        Mehta, Sanjay S. “Using Marketing Research Class to Get Students, Faculty, and Administrators Involved in Conducting Institutional Research” in Great Ideas for Teaching Marketing, 5th edition, edited by Joseph F. Hair Jr., Charles W. Lamb, and Carl McDaniel, South-Western College Publishing.

                                2000        Mehta, Sanjay S. and Mark R. Leipnik “Using GIS to locate Retail Stores,” in Exercise for the Instructors Manual for Retail Management: A Strategic Approach 8th Edition by Barry Berman and Joel R. Evans, Prentice-Hall.

 

Acknowledge        2000        Davis, Duane, Business Research for Decision Making, 5th edition, Duxbury.

2000        Solomon, Michael and Elnora Stuart, Marketing: Real People, Real Choices, 2nd edition, Prentice-Hall.

 

Reviewed               2001        Kumar V. and George Day, Introductory Marketing Research, 3rd edition, South-Western.

                                2001        Shao, Alan, Principles of Marketing Research, 5th edition, South-Western.

2001        Rayport and Jaworski, E-Commerce and the New Economy, Irwin/McGraw-Hill and MarketplaceU

                2001        McDaniel, Carl and Roger Gates, Contemporary Marketing Research, 5th edition, South-Western.

 

Assistance            1999        Rhodes, Robert B., Statistics for the Social Sciences: A Computer Integrated Approach, 1st edition, Charles C. Thomas Publishing.  Helped write the text and computer assignments.

1995        Kvanli, Alan H., C. Stephen Guynes, and Robert J. Pavur, Introduction to Business Statistics: A Computer Integrated Approach, 4th edition, West Publishing Company.  Helped write several examples at the back of the chapters, solved exercises for the instructors' manual and study guide.

 

 

EXECUTIVE DEVELOPMENT SEMINAR CONDUCTED

 

Conducted a two-day Executive Development Seminar in E-commerce and Internet Marketing for the Marketing Institute of Singapore, August 17-18 2000.

 

 

UNIVERSITY SERVICE

 

Sam Houston State University        

University Research Council Member (1999-2002), Review Proposals for the Research Enhancement Funds of $180,000.

Invited Judge (2000), The National Pan-Hellenic Council (NPHC) Greek Week Cook-off, organized by the Multicultural and International Student Services, September 27, with Laura Dollar and Mosadi Porter.

Business Honors Seminar (1999 and 2000), team-taught the marketing section of a business honors class.

Invited Seminar (2000), “Is E-marketing Different From Traditional Marketing”, Research Symposium of the College of Business Administration

Invited Seminar (1999), “Business Application of Geographic Information Systems”, Research Symposium of the College of Business Administration, with Mark Leipnik.

Student - Honors Program (1999), Cynthia Berringer

College of Business Administration Scholarship Committee (1999-2001), Chair - Sanjay S. Mehta

College of Business Administration Scholarship Committee (1999-2001), Chair - Diane Green

College of Business Administration Recruitment Committee (1999), Chair - Mitchell J. Muehsam

College of Business Administration International Relations Committee (1997-2001), Chair-Doug Berg

College of Business Administration International Relations Committee (1997-2001), Chair-Chuck Stowe

College of Business Administration Library Committee (1998 - 2001), Chair - Martin Griffin

College of Business Administration Public Relations Committee (1997 - 2001), Chair - Charles Stowe

College of Business Administration Research Committee (1998 - 2001), Chair - Jo Ann Duffy


College of Business Administration Mission Review Committee (1998 - 2000), Chair - Jo Ann Duffy

Undergraduate Student Advisement (1997 - 2001)

Library Liaison for the Department of Management and Marketing (1997 - 1998)

Graduate Independent Study Courses: Wendy Stewart (2000); Michelle Shilling (2000); Frank Daniels (1999 and 2000); Mandy Bowels (1999); Dawn Luza (1998); Carey Counsil (1998)

Student - Internship (1998), Cynthia Berringer, Enterprise Rent-A-Car

Student - Internship (1998 - 1999), Karen Roque, North Harris Montgomery Community College

Student - Faculty Mentor Program (1997 - 1999)

Department of Management and Marketing Institutional Effectiveness Committee Chairperson (1997 - 1999)

Department of Management and Marketing Undergraduate Curriculum Committee Chairperson (1997 - 1999)

 

University of Texas - Permian Basin

Marketing Research Study (1997), Public Relations Office

Institutional Data Committee (1997)

Marketing Research Study (1996), School of Business

Undergraduate Curriculum Committee (1996 - 1997)

Management Search Committee Member (1996)

Marketing Research Study (1995), Library

 

University of North Texas

Invited Presenter (1994), "Structural Equation Modeling", Brown-Bag Seminar

Marketing Research Studies (1994), Student Union

Marketing Research Studies (1993), Library

Marketing Research Studies (1992), Computing Center

 

 

HONORS

 

Selected Who's Who Among America’s Teachers (1998);  Selected Who's Who Among Undergraduate (1987) & Graduate (1994) Students in American University and Colleges.  Awarded Carr Academic Undergraduate (1985‑87) & Graduate (1987‑88) Scholarship.  Awarded "La Academia" Scholarship (1989).  Received "The Doctoral-Management Science Academic Excellence Award" (1991).  National Mathematics Honor Society (Pi Mu Epsilon).  National Computer Science Honor Society (Epsilon Delta Pi).

 

 

TEACHING INTERESTS

 

Having taught independent course from freshman to graduate level at five different universities and in seven different departments, my teaching interests vary considerably.  These include, but are not limited to Marketing Research, International Marketing, Channels of Distribution, Logistics and Physical Distribution, Pricing, Services Marketing, Consumer Behavior, Operations Research, Statistics, Entrepreneurship, Small Business Management, Internet Marketing, and Sports Marketing.

 

 

TEACHING ENHANCEMENT SEMINARS

 

While a Teaching Fellows/Assistant at UNT, we were required to attend a minimum of twenty hours per semester of Teaching Enhancement Seminars, which include topics such as: Teaching Large Classes, Effective Overheads, Instructional Principles, Use of Lexis/Nexis in the classroom, and Teacher-Student Relationship.

 

 


TEACHING EVALUATIONS

 

My teaching evaluations at every university I have taught have been consistently in the top 25th percentile of each of the department's.  Weighted mean for all classes for Spring 2000 was 6.27 on a 7.0 point scale.  I use multi-media technology in all my courses.

 

 

RESEARCH INTERESTS

 

Having completed a minimum of 12 graduate semester hours in five disparate yet related disciplines (Economics, Management, Decision Science, Education Research, and Marketing), my research interests vary considerably.  These include, but are not limited to Marketing Research, International Marketing, Consumer Behavior, Pricing, Services Marketing, Measurement Theory, Relationship Marketing (banking, franchising), Operations Research, Statistics, Entrepreneurship, Internet Marketing, Sports Marketing, and Small Business Management.

 

 

METHODS COURSES/SEMINARS TAKEN

 

Multivariate Statistics I & II, Linear Models, Advanced Measurement Theory, Simulation Theory, Decision Theory, Operation Research, Mathematical Programming, Experimental Design, Mathematical Statistics I & II, Survey Research Methodology, Structural Equation Modeling, Advanced Econometrics, Nonparametric Statistics, Forecasting and Time Series Analysis, Quality Control, Statistical Sampling, Stochastic Modeling, and Qualitative Research Techniques.

 

 

MARKETING COURSES/SEMINARS TAKEN

 

Marketing Models, Marketing Theory, Consumer Behavior, Marketing Research, Advanced Marketing Research, International Marketing, Marketing Strategy, New Product Development, and Marketing Colloquium.

 

 

CONTINUING EDUCATION

 

Attended the Web Marketing World/New Orleans 2000 seminar conducted by Thunder Lizard Productions, Seattle WA, October 30-31, 2000.

 

Attended the Direct Marketing Educational Foundation, Inc. Professors’ Institute on Internet Marketing and Electronic Commerce at San Francisco CA from August 1, 2000 to August 4, 2000.

 

Faculty Development in International Business (FDIB) East Asia Program, sponsored by Texas A & M University’s Center for International Business Studies, Director Dr. Julian Gaspar, May 26 - June 12, 1999.

 

Distance Learning Certification Program, The Center for Technology and Distance Learning, The University Center - North Harris Montgomery Community College, The Woodlands, Training Manager Dr. Cliff B. Blackly, May 18-22, 1998.

 

Across the University Writing Seminar, Waterwood TX, conducted by Dr. Patricia Williams of Sam Houston State University, October 11-12, 1997.

 

 

PROFESSIONAL ORGANIZATIONS

 

American Marketing Association, Western Social Association, Academy of Marketing Science, Atlantic Marketing Association, International Society of Franchising, Southwestern Federation of Administrative Disciplines (i.e., Southwest Decision Science Institute, Academy of International Business - U.S. Southwest, Association for Small Business & Entrepreneurship, Southwest Marketing Association), and Society for Marketing Advances.


 

 

GRANTS

 

$5000 Research Grant awarded by the SHSU Research Committee (Chair: Dr. Payne) to study customer Fleet side advertising in 2000-2001.

 

$1000 Fellowship Grant awarded by the Direct Marketing Educational Foundation, Inc. to attend the Professors’ Institute on Internet Marketing and E-commerce at San Francisco CA from August1 2000 to August 4, 2000.

 

$500 Research Grant awarded by the College of Business Administration at SHSU (Dean: Dr. R. Dean Lewis) to write an articles on Economic Impact of E-Commerce with Dr. Balasundram Maniam (Assistant Professor of Finance) and Frank Daniels (MBA Student) of Sam Houston State University (1999-2000).

 

$1000 Grant awarded by the Center for International Business Education and Research (CIBER) at Texas A & M University (Director: Dr. Julian Gasper) for the Faculty Development in International Business (FDIB) East Asia Program.

 

$500 Research Grant awarded by the College of Business Administration at SHSU (Dean: Dr. R. Dean Lewis) to complete the Review article for the Journal of Business Strategies with Dr. Balasundram Maniam (Assistant Professor of Finance) and Dr. Mark Leipnik (Assistant Professor of Geography) of Sam Houston State University (1998-1999).

 

$5000 Research Grant awarded by the SHSU Research Committee (Chair: Dr. Bill Covington) to study customer satisfaction/dissatisfaction with Dr. Parthasarathy Krishnamurthy (Assistant Professor of Marketing, University of Houston) in 1998-1999.

 

The Center for Quality and Productivity at the University of North Texas (Chair: Dr. Victor R. Prybutok), of which I was an active member for approximately 3 years, was awarded several contracts.  I was responsible for bidding on several of these project.

 

 

COMMUNITY SERVICE

 

Walker County Credit Union Advisory Council Member (1999), Huntsville TX.

Marketing Research (1994), Denton Public Library, Denton TX

Marketing Research (1993), Denton Park's and Recreation Department, Denton TX

Marketing Research (1992), Denton Record Chronicle, Denton TX

Marketing Research (1991), Sammons Communications, Denton TX

 

 

CONSULTING

 

                Kavanaugh & Associates (2000), Owner - Joseph Kavanaugh, assisted in the analysis of an Organizational Environment Survey and the Denison Organizational Culture Survey for the city of Houston Building Services Employees.

 

Business Plan Development (1999-2000), IndiaConnection.Com, CEO - Sanjay K. Khurana.  An E-commerce business for Asian Indians around the world.  Primary purpose is to seek venture capital of $20-$25 million.

 

Image and customer satisfaction study (1996-97), Kent Kwik Convenience stores and AVIS Lube centers, Owner - Bill Kent, V.P. - Kenny Drexel.

 

 

COMPUTER SKILLS

 

Familiar with several spread sheets (Lotus 1‑2‑3, Excel, Qutropro), word processors (Word, Word Perfect), statistical packages (SAS, SPSS, MINITAB, LISREL), operation research packages (LINDO, GINO, QSB, QM, Storm, MS), graphical packages (Harvard Graphics, Power Point Presentation, Word Perfect Presentation), programming languages (Basic, Dbase IV, Fortran, Pascal), operating systems (CMS, MUSIC, DOS), miscellaneous (PAPYRUS, Conjoint Analysis, CHAID, ITEMAN, META Analysis, Arc View).

 

 

NON-ACADEMIC ACTIVITIES

 


                Member of Sam Houston State University Faculty/Staff Intramural volleyball championship team (1998‑99) Vice‑President (1985‑86) & President (1986‑87) of the International Students Association of Angelo State University.

                Winner of Angelo State University singles/doubles Badminton Tournament (1986‑88).

                Member of Angelo State University Intramural soccer and volleyball championship team (1986‑87).

                Member of the State (Gujarat, India) under‑17 tennis, badminton, and soccer team (1980‑82).

 

 

MULTI-CULTURAL EXPERIENCE

 

Traveled extensively in North America (U.S., Canada, Mexico), Asia (Singapore, Malaysia, Indonesia, Thailand, South Korea, Japan, China, Hong Kong, Taiwan, and India), and Europe (United Kingdom and Germany).  Collected data from several organizations in these countries.  Results from these studies have been presented at several conferences and published in several journals.

 

 

NON-TEACHING EXPERIENCE

 

During my years as an undergraduate student, I worked at several franchise systems in San Angelo Texas (i.e., Pizza Hut, Captain D’s, Taco Bell, and Baskin Robbins).  While an elementary school and junior high student at Columbia Missouri, I had a paper route and worked as an “advertisement inserter” for the local newspaper (i.e., Columbia Tribune).

 

 

PERSONAL INFORMATION

 

                Born in India on June 21, 1964.  Continued elementary education in Missouri (USA) and graduated from a private high school in Gujarat (India).  Can read, speak, write English and Hindi fluently.  Interests include cooking, music, reading, traveling, and all spectator sports.  Married to Gurinderjit B. Mehta (Ph.D. in Education Technology).  We have two children: our son Vir S. Mehta was born on October 13, 1995 and our daughter Tara Mehta was born on February 15, 1998.

 

 

REFERENCES

 

Dr. Gary Klein                                                                                     Dr. Balasundram Maniam

Former Dean, University of  Texas Permian Basin                       Co-author on several articles

University of Colorado at Colorado Springs                                   Assistant Professor

1420 Austin Bluffs Parkway                                                               Department of General Business & Finance

P.O. Box 7150                                                                                        Sam Houston State University

Colorado Springs, CO 80933‑7150                                                     Huntsville TX - 77341

(719) 262‑3330                                                                                       (936) 295-1290

GKLEIN@MAIL.UCCS.Edu                                                               GBA_BXM@SHSU.Edu

 

Dr. Lou E. Pelton                                                                 Dr. Robert J. Pavur

Ph.D. Dissertation Chair                                                                   M.S. Comprehensive Exam Chair

Associate Professor                                                                            Professor

Department of Marketing                                                                   Department of BCIS

University of North Texas                                                                  University of North Texas

Denton TX - 76203                                                                               Denton TX - 76203

(940) 565-3124                                                                                       (940) 565-3107

Pelton@COBAF.UNT.Edu                                                 Pavur@COBAF.UNT.Edu                   

 

 January 15, 2001