SANJAY S. MEHTA, Ph.D.
HOME « 2302 Normal Park «
Huntsville, Texas, USA, 77340-5523
«
Phone: (936) 295-4730; Fax: (936) 295-3511; PCS: (936) 443-8090«Web
page: http//www.shsu.edu/~mkt_ssm/
WORK «
Sam Houston State University «
Department of Management and Marketing «
Huntsville, Texas 77341-2056
«
Phone: (936) 294-1312 « Fax: (936) 294-3957 & (936) 294-3612
«
E-Mail: MKT_SSM@SHSU.Edu
TEACHING
PHILOSOPHIES
“Education's purpose is to replace an empty mind with an open one” Malcolm S. Forbes
“Education
is not filling a bucket but lighting a fire” William B. Yeats
EDUCATION
Ph.D. (May 1999),
University of North Texas,
Denton, TX
Graduated with a
Doctorate of Philosophy degree in Marketing with a minor in Management
Science. Completed course work
necessary for a Ph.D. in Management Science with a minor in Education Research.
M.S. (December 1993),
University of North Texas,
Denton, TX
Graduated with a Master
of Science degree in Interdisciplinary Studies with a major in Management
Science and minors in Economics and Education.
M.B.A. (May 1989),
Angelo State University, San
Angelo, TX
Graduated with a Master
of Business Administration degree in Management with a minor in Business
Computer Information Systems.
B.S. (May 1987),
Angelo State University, San
Angelo, TX
Graduated
with a Bachelor of Science degree in Mathematics with minors in Computer
Science, Physics, and Business Administration.
ACADEMIC
EXPERIENCE
Sam Houston State University, Huntsville, TX
Department of Management
and Marketing Assistant Professor of
Marketing (1997-present).
University of Texas of the Permian Basin, Odessa, TX
School of Business Lecturer (1994-1997).
University of North Texas,
Denton, TX
Department of Marketing Teaching Fellow (1992-1994) and Teaching Assistant (1991-1994).
Department of Business
Computer Information Systems Teaching
Fellow (1990-1992) and Teaching
Assistant (1992-1994).
University of Texas,
San Antonio, TX
Division of Mathematics,
Computer Science, and Statistics Research
Assistant (1989-1990).
Angelo State University,
San Angelo, TX
Division
of Adult and Continuing Education Instructor
(1988-1989).
Mathematics Department Graduate Assistant (1987-1989), Microcomputer Lab Assistant (1986-1987),
and Student Assistant (1984-1987).
COURSES
TAUGHT
Graduate Marketing Research, Electronic Marketing, Analytical
Modeling, Marketing Management, and Logistics Management.
Undergraduate Principles of Marketing, Strategic Marketing Management, Sales
Management, Consumer Behavior, Channel Management, Logistics Management,
International/Global Marketing Management, Entrepreneurship, Internet
Marketing, Marketing Research, Retail Management, Integrated Marketing
Communication and Promotion Strategy, Descriptive Statistics, Inferential
Statistics, and Introduction to Management Science.
Other Computer
Literacy, Business Mathematics, and Introduction to Algebra.
UNPUBLISHED
DISSERTATION
Mehta, Sanjay S. (1999),
“Continuity Expectation in Vertical
Marketing Systems: A Dyadic Perspective of Domestic and International
Franchising,” University of North Texas, Denton TX.
REFEREED
JOURNAL PUBLICATIONS
Leipnik, Mark R., Sanjay
S. Mehta, and Balasundram Maniam (2001), “Geographic Information Systems:
Technology for Business-Decision Making,” The
International Journal of Technology Management, forthcoming.
Pelton, Lou E. and
Sanjay S. Mehta (2001), “Franchising in the next Millennium” Journal of Business and Entrepreneurship,
forthcoming.
Maniam, Balasundram,
Sanjay S. Mehta, and Hadley Leavell (2001) “Determinants of U.S. Foreign Direct
Investment in European Union: Case of U.K., France, and Germany," Journal of Economics and Economics Education
Research, forthcoming.
Sanjay S. Mehta, Balasundram Maniam, and Mark R. Leipnik (2001), “Electronic
Commerce: The Emerging Technology for Tomorrow’s Businesses," Academy of Information and Management
Sciences Journal, forthcoming.
Maniam, Balasundram, Sanjay S. Mehta, and Mark R. Leipnik (2001), “Online
Trading: Problems and Challenges," Academy
of Information and Management Sciences Journal, forthcoming.
Maniam, Balasundram, Sanjay S. Mehta, and James B. Bexley (2001) “Determinants
of U.S. and Japanese Foreign Direct Investment in China: An Empirical
Investigation,” The Journal of Accounting
and Finance Research, Vol. 8, No. 5, forthcoming.
Maniam, Balasundram,
Sanjay S. Mehta, and Joe F. James (2000),”The Similarities and Differences
Between the AFTA and NAFTA,” The Journal
of Accounting and Finance Research, Vol. 8 No. 4 (Winter), 55-66.
Hill Kathy and San jay
S. Mehta (2000),"Student Performance in a Business Communication Course: A
Case Study” The International Journal of
Business Disciplines, Vol. 10 No.2, 49-54.
Maniam, Balasundram,
Kamlesh T. Mehta, and Sanjay S. Mehta (2000), “An Empirical Investigation of
Testing as a Teaching Strategy to Motivate Students,” The Journal of Interdisciplinary Education, Vol. 4 No.1, 136-149.
Mehta, Sanjay S.,
Subhash C. Mehta, and Beh Lip Hun (2000), "The Evaluation of Business
Textbooks: An International Perspective," Journal of Professional Service Marketing, Vol. 19 No. 2, 141-149.
Maniam, Balasundram, Joe F. James, James Bexley, and
Sanjay .S. Mehta (1999), “Asian Financial Crisis: An Ex Post Look at the
Warning Signs,” The International Journal
of Business Disciplines, Vol. 9 No. 2, 53-59.
Mehta, Sanjay S.,
Balasundram Maniam, and Subhash C. Mehta (1999), "Relationship Banking: A
Multinational Bank’s Application of Relationship Marketing," Journal of Business Strategies, Vol. 16 No. 2, 121-134.
Mehta, Sanjay S., Mark
R. Leipnik, and Balasundram Maniam (1999), “Application of GIS in Small and
Medium Enterprises,” Journal of Business
and Entrepreneurship, Vol.11 No. 2, 77-88.
Maniam, Balasundram,
Amitava Chatterjee, and Sanjay S. Mehta (1999), “International Diversification:
Case of Selected Latin American Countries,” The
Journal of Accounting and Finance Research, Vol. 7 No. 3 (Winter), 90-99.
Mehta, Kamlesh T.,
Subhash C. Mehta, and Sanjay S. Mehta (1999), “Diffusion and Adoption of Computers:
A Government Program to Educate Small and Medium Enterprises in Singapore,” The Journal of Interdisciplinary Education,
Vol. 3 No.1, 101-117.
Mehta, Sanjay S.,
Balasundram Maniam, and Mark R. Leipnik (1999), “The Journal of Business
Strategies: The First Fifteen Years,” Journal
of Business Strategies, Vol. 16 No. 1, 89-105.
Mehta, Subhash C. and
Sanjay S. Mehta (1997), "Strategic Options for Brand name Prescription
Drugs when Patents Expire," Health
Marketing Quarterly, Vol. 14 No.3, 107-114.
Mehta, Subhash C., A.
Lobo, and Sanjay S. Mehta (1997), "Important Dimensions in Ocean Freight
Services: Shippers' Perspective," Journal
of Customer Service in Marketing & Management, Vol. 3 No. 3, 85-100.
Mehta, Sanjay S., and
Gurinderjit B. Mehta (1997) "The Development and Growth of the Business
Class: Strategic Implications for the Airline Industry," Journal of Customer Service in Marketing
& Management, Vol. 3 No. 1, 59-78.
Mehta, Sanjay S., and
Gurinderjit B. Mehta (1995) "Marketing of Churches: An Empirical Study of
Important Attributes," Journal of
Professional Services Marketing, Vol. 13 No. 1, 53-64.
Mehta, Sanjay S., and
Gurinderjit B. Mehta (1995) "Pricing of Software Development Projects: A
Systematic Approach," Journal of
Customer Service in Marketing & Management, Vol. 1 No. 3, 119-133.
Mehta, Subhash C., Ul
Islam Faheem, and Sanjay S. Mehta (1994), "Response of Traditional
Retailing to Environmental Challenges in a Fast Developing Economy: An
Innovative Experience in Singapore," Journal
of Asian Business, Vol. 10 No. 1, 79-97.
Mehta, Subhash C., James
C. M. Loh, and Sanjay S. Mehta (1991), "Incentive-Travel Marketing: The
Singapore Approach," The Cornell
H.R.A. Quarterly, Vol. 32 No. 3, 67-74.
REFEREED
CONFERENCE PROCEEDINGS
Sanjay S. Mehta,
Balasundram Maniam, and Michelle Shilling (2001), “E-Marketing Strategies: A
Comparative Analysis,” 2001 Marketing
Management Association Spring Conference, Chicago, IL, March 7-9.
Sanjay S. Mehta, Ronald
E. Earl, Julie Bradford, and Douglas M. Kline (2001), “Application of the
Marketing Concept to Libraries: Perception of Patrons,” Southwest Decision Science Institute Annual Conference, New Orleans
LA, February 29 - March 2.
Sanjay S. Mehta, Wendy
Stewart, Douglas M. Kline, and Balasundram Maniam (2001), “The Franchising
Industries Use of Internet Technology,” 15th
Annual Society of Franchising Conference, Las Vegas NE, February 20-21.
Mehta, Sanjay S., Mark
R. Leipnik, and Frank Daniels (2000), "Electronic Commerce: The Emerging
Technology for Tomorrow’s Business," Proceedings
of the Academy of Information and Management Sciences, Vol. 4, No. 2, Allied Academics International Meeting, October 11-14, 52-56,
Maui HI.
Mehta, Sanjay S. and
Mark R. Leipnik (2000), "Online Trading: Problems and Challenges," Proceedings of the Academy of Information and
Management Sciences, Vol. 4, No. 2, Allied
Academics International Meeting, October 11-14, 57-61, Maui HI.
Maniam, Balasundram and
Sanjay S. Mehta (2000), “Impact of Quizzes on Student Performance: An Empirical
Investigation,” 2000 Society for
Marketing Advances Conference, November 8-11, Orlando FL.
Sanjay S. Mehta,
Balasundram Maniam, and Mark R. Leipnik (2000), “Strategies of Teaching
Marketing Research Courses,” The
Marketing Management Association 5th Annual Fall educators’
Conference, September 18-19, St. Louis MO.
Maniam, Balasundram,
Amitava Chatterjee, Sanjay S. Mehta, and Joel Jarratt (2000), “Value Assessment
of On-line Brokers, and Direct-Purchase Plans,” Southwest Decision Science Institute Annual Conference, San Antonio
TX, March 16-19, p 119-121.
Mehta, Sanjay S., Mandy
Bowles, Balasundram Maniam, and Ronald L. Earl (2000), “Service Quality of
University Library: Students’ Perception and Evaluation,” Southwest Decision Science Institute Annual Conference, San Antonio
TX, March 16-19.
Maniam, Balasundram,
Sanjay S. Mehta, Hadley Leavell, and Kevin Umbehr (2000), “Effects of the
European Union and the Euro,” Southwest
Decision Science Institute Annual Conference, San Antonio TX, March 16-19,
p. 55-57.
Mehta, Sanjay S. and Lou
E. Pelton (2000), “Limitations of Existing Theories: A Need for “General Theory
of Franchising”,” 14th Annual
Society of Franchising Conference, San Diego CA, February 19-20.
Maniam, Balasundram,
Sanjay S. Mehta, and Ronald L. Earl (1999), “The Millennium Bug: Effects on
Financial Services,” Academy of Business
Administration 1999 Global Trends Conference, St. Thomas, U.S. Virgin
Islands, December 18-13, p. 134-140.
Mehta, Sanjay S. and
Balasundram Maniam (1999), “The Evolution of Franchising: from Conception to
Globalization,” 1999 Academy of Business
Disciplines Conference, Ft. Myers Beach FL, November 11-13.
Maniam, Balasundram,
Amitava Chatterjee and Sanjay S. Mehta (1999), "Foreign Investment
Barriers in China: A U.S. Perspective," Academy of Economics and Finance Papers and Proceedings, Joachim
Zietz (editor), 240-245.
Leipnik, Mark R., Sanjay
S. Mehta, and Balasundram Maniam (1999), “Application of Geographic Information
System to Small Businesses,” 1999 World
Conference on International Entrepreneurship, Singapore, August 15-18.
Mehta, Sanjay S.,
Douglas M. Klein, and Roger D. Abshire (1999), “Attitudes Toward the Internet:
An Exploratory Study with Marketing Implications,” 1999 Southwestern Marketing Association Conference, Houston TX,
March 10-13.
Mehta, Subhash C.,
Soon-Li Han, Ashok K. Lalwani, Sanjay S. Mehta (1999), “Service Quality of
Retailers Distributing Technical Products: An Extension,” 1999 Southwestern Marketing Association Conference, Houston TX, March
10-13.
Mehta, Sanjay S. and
Parthasarathy Krishnamurthy (1999), “A Cognitive Approach to Consumer
Satisfaction/ Dissatisfaction Paradigm,”
Southwest Decision Science Institute 13th Annual Conference,
Houston TX, March 10-13.
Mehta, Sanjay S., Douglas
M. Klein, and Kamlesh T. Mehta (1999), “Exploring Students’ Attitudes Toward
the Internet: Implications to web-Based Education,” Southwest Decision Science Institute 30th Annual Conference,
Houston TX, March 10-13.
Mehta, Sanjay S., Mark
Leipnik, and Balasundram Maniam (1999), “Using Geographic Information Systems
in Franchising,” 13th Annual
Society of Franchising Conference, Miami Beach FL, March 6-7.
Mehta, Sanjay S., Dawn
Luza, Carey Counsil, and Balasundram Maniam (1999), “Analysis of Franchising
Data: A Comparative Evaluation of Four leading Secondary Sources,” 13th Annual Society of
Franchising Conference, Miami Beach FL, March 6-7.
Earl, Ronald L., Sanjay
S. Mehta, and Paul Reed (1999), “L. L. Electronics: A Case Study”, American Society of Business and Behavioral
Sciences Conference, Las Vegas NE, February 18-22, 92-102.
Mehta, Sanjay S., Ronald
L. Earl, and Subhash C. Mehta (1998), "The Seven S’s of Relationship
Marketing," International Academy of
Business Administration Conference, December 20-25, Mexico.
Mehta, Sanjay S.,
Subhash C. Mehta, and John Theis (1998), "An Application of Relationship
Marketing to Corporate Banking: A Case Study of A Multinational Bank," Academy of International Business - U.S.
Southwest Conference, March 3-7, Dallas TX.
Theis, John, Michael
Casey, and Sanjay S. Mehta (1998), “Managerial Choices and the Book to Market
Ratio in Property Management Industry,” Academy
of International Business - U.S. Southwest Conference, March 3-7, Dallas
TX.
Mehta, Sanjay S., Prybutok
R. Victor, and Charlotte Zales (1997), "Using Nonrational Distractors in
Multiple Choice Exams: An Experimental Study," Southwest Decision Science Institute, March 11-15, New Orleans LA.
Mehta, Sanjay S.,
Subhash C. Mehta, and Beh Lip Hun (1997), "Text Books in Business
Education: Instructors' Perspective," Academy
of International Business - U.S. Southwest Conference, March 11-15, New
Orleans LA.
Mehta, Sanjay S.,
Subhash C. Mehta, and Kevin M. Casey (1997), "Singapore Governments
Attempt to Help Small and Medium Enterprises Adopt Computers," Academy of International Business - U.S.
Southwest Conference, March 11-15, New Orleans LA.
Carlton, Keith H.,
Sanjay S. Mehta, and Kevin M. Casey (1997), "A Decision Matrix for
Franchising," Association for Small
Business & Entrepreneurship, March 11-15, New Orleans LA.
Mehta, Subhash C., A.
Lobo, and Sanjay S. Mehta (1995), "Service Quality Dimensions in Ocean
Freight Services: Shippers Perspective of the Preferred Carrier
Attributes," Academy of International
Business - Southeast Asia Regional Conferences, June 21-23, Perth
Australia.
Mehta, Subhash C., Beh
Lip Hun, and Sanjay S. Mehta (1995), "Text Books in Management Education:
Expectation, Performance, and Satisfaction Perceived by the Instructors," Academy of International Business -
Southeast Asia Regional Conferences, June 21-23, Perth Australia.
Tan, William C. M. and
Sanjay S. Mehta (1995), "Facilitating Indirect Trade Under Legal
Restrictions: A New Approach to an Old Idea," Academy of International Business - U.S. Southwest Conference,
March 1-4, Houston TX.
Tan, William C. M. and
Sanjay S. Mehta (1994), "Indirect Trade Under Legal Restrictions: A New
Approach Through Third Country Arrangements," The 5th Entrepreneurship Development Center World Conference on
Entrepreneurship, July 7-9, 130-134, Singapore.
Reardon, James, Rajesh
Srivastava, Sanjay S. Mehta, and Ronald W. Hasty (1994), "Using
Cross-National Rates of Diffusion for Segmentation of Countries," Academy of Business Administration 1994
International Conference, June 3-8, 443-450, Baltimore MD.
Reardon, James and
Sanjay S. Mehta (1994), "Generalization and Application of a Reduced
INSALES Scale to the Retail Environment: A Structural Equation Modeling
Approach," Academy of Marketing Science
Annual Conference, June 1-4, 176-180, Nashville TN.
Mehta, Sanjay S., James
Reardon, and Rajesh Srivastava (1993), "The Determinants of
Innovativeness: A Structural Equation Approach," Atlantic Marketing Association 9th Annual Meeting, October 13-16,
121-125, Orlando FL.
Mehta, Subhash C., James
C. M. Loh, and Sanjay S. Mehta (1991), "Singapore as an Incentive
Destination: A Strategic Marketing Approach," Academy of International Business - Southeast Asia Conferences,
June 20-22, 311-317, Singapore.
REFEREED
CONFERENCE ABSTRACTS AND PRESENTATIONS
Maniam, Balasundram,
Sanjay S. Mehta and Marl R. Leipnik (2000), “Determinants of U.S. Foreign
Direct Investment in European Union: Case of Spain, Portugal, and Italy," American Academy of Accounting and Finance,
New Orleans, LA, December 8-9.
Maniam, Balasundram, James B. Bexley and Sanjay S. Mehta (2000), “Asian Stock
Markets: History, Market Structure, and Regulations,” Western Allied Social Science Proceedings, San Diego, CA, April
12-14.
Duncan, John, Casey,
Michael K., Joseph N. Roge, and Sanjay S. Mehta (2000), "Inflation
Uncertainty, Trade Liberalization, and Consumer Behavior in Morocco: Some
Empirical Evidence," The Association
of Private Enterprise Education Annual Meeting, April 2-4, Las Vegas, NE.
Maniam, Balasundram,
Sanjay S. Mehta, and Peter l. Layton (2000), “The Effects of the Eurodollar on
U.S. Financial Markets,” Academy of
Economics and Finance Conference, Nashville, TN. February 6-9.
Maniam, Balasundram,
Amitava Chatterjee, and Sanjay S. Mehta (1999), “Comparing Trade Agreements:
AFTA and NAFTA,” American Academy of
Accounting and Finance Proceedings, December 8-9, p. 284.
Maniam, Balasundram, Amitava Chatterjee, and Sanjay S. Mehta (1999), “U.S.
Versus Japanese FDI Policies: Success and Failure in China in the 1900s,” American Academy of Accounting and Finance
Proceedings, December, p. 285.
Earl, Ronald L., Chris
R. Black, Sanjay S. Mehta, and Paul R. Reed (1999), “Black and Riling Company,”
The North American Case Research Association
Annual Meeting, Vol. 13 No. 2, October 28-30, Santa Rosa CA.
Maniam, Balasundram,
Kamlesh T. Mehta, and Sanjay S. Mehta (1999), “Quizzes as a Teaching Strategy
to Motivate Business Students and their Perceived Satisfaction: An Empirical
Investigation,” World Council for
Curriculum & Instruction Region VI (North American Chapter), October
8-9, San Antonio TX.
Maniam, Balasundram,
Sanjay S. Mehta, and Kathy Hill (1999), “Eastern European Markets: Market
Structure and Characteristics,” Western
Allied Social Science Association 41st Annual Conference, April
22-24, Fort Worth TX, p. 78.
Maniam, Balasundram,
Sanjay S. Mehta, and Kathy Hill (1999), “China: Barriers and Opportunities in
Foreign Investments,” Western Allied
Social Science Association 41st Annual Conference, April 22-24,
Fort Worth TX, p. 78.
Maniam, Balasundram,
Sanjay S. Mehta, and Amitava Chatterjee (1999), “Foreign Investment Barriers in
China,” Academy of Economics and Finance
Conference, Little Rock AR, February 10-13.
Mehta, Kamlesh T.,
Subhash C. Mehta, and Sanjay S. Mehta (1998), “Diffusion and Adoption of
Computers: A Marketing Analysis of a Government Program for Small and Medium
Enterprises in Singapore,” World Council
for Curriculum & Instruction Region VI (North American Chapter),
October 1-3, Ottawa, Canada.
Mehta, Sanjay S. and
John Theis (1997), “Using Institutional Research as a Learning Tool”, Fifth Annual Southwestern Business
Administration Conference, October 24-25, Houston TX.
Mehta, Subhash C. and
Sanjay S. Mehta (1996), "Patent's Expiry and Generic Inroads: Strategic
Options of Branded Prescription Drugs," International Conference on Management and Business, June 3-5,
Lahore Pakistan.
Mehta, Sanjay S., Robert
Pavur, and Pradit Wanarat (1995), "Evaluating Mathematical Programming
Discriminant Models for Marketing Research," American Marketing Association Summer Educators Annual Conference,
August 13-17, Washington D.C.
Tambe, Himanshu and
Sanjay S. Mehta (1995), "A Case Study of a Multinational Banks Use of
Relationship Marketing" Academy of
Marketing Science Annual Conference, May 17-20, Orlando FL.
Mehta, Sanjay S., Pradit
Wanarat, and Robert Pavur (1995), "Appropriateness of Mathematical
Programming in Marketing to Solve Discriminant Problems: A Monte Carlo Simulation
Approach," Academy of Marketing
Science Annual Conference, May 17-20, Orlando FL.
Mehta, Sanjay S.,
Subhash C. Mehta, and Patrick Lau Chen Chai (1995), "Diffusion and
Adoption of Computers: A Marketing Analysis of a Government Program for Small and
Medium Enterprises in Singapore,"
Academy of Marketing Science Annual Conference, May 17-20, Orlando FL.
Mehta, Sanjay S., and
Gurinderjit B. Mehta (1994), "Using a Marketing Approach to Improve
Congregational Worship," Academy of
Marketing Science Annual Conference, June 1-4, Nashville TN.
Mehta, Sanjay S. (1994),
"International Pricing: A Literature Review and Directions for Future
Research," Western Social Science
Association - 36th Annual Conference, April 20-23, Albuquerque NM.
Tambe, Himanshu, and
Sanjay S. Mehta (1994), "Relationship Marketing: The Case of a
Multinational Bank Adapting to the Changing Environment," Academy of International Business - U.S.
Southwest Conference, March 2-5, Dallas TX.
Mehta, Subhash C., Ul
Islam Faheem, and Sanjay S. Mehta (1993), "Transformation of Traditional
Retailing in a Newly Industrialized Economy: The Case of Econ Minimart in
Singapore," Fourth Southeast Asia
Business Research Conference, May 22-23, Ann-Arbor MI.
Mehta, Sanjay S.,
Subhash C. Mehta, and Patrick Lau Chen Chai (1991), "Computerization of
Small and Medium Enterprises: Marketing Analysis of a Government Program in
Singapore," chosen as one of ten best papers at the 1991 Academy of International Business - U.S.
Northeast Conference, June 2-5, Bermuda.
Mehta, Subhash C., James
C. M. Loh, and Sanjay S. Mehta (1991), "Singapore as an Incentive
Destination: A Strategic Marketing Approach," chosen as one of ten best
papers at the 1991 Academy of
International Business - U.S. Northeast Conferences, June 2-5, Bermuda.
NON-REFEREED PUBLICATIONS
Mehta, Sanjay S. (1999),
“Getting Students, Faculty, and Administrators Involved in Institutional
Research,” Sam Houston State University
Across-the-University Writing Program Newsletter, July, Vol. 19, 7-8.
TRADE PUBLICATION INTERVIEW
Interviewed
by Mr. Robert Deitz, a free lance writer for Business Week. The article
titled "Franchising your Business" appeared in Business Week
(Frontier Section) August 14, 2000 issue.
Interviewed
by a staff writer for Huntsville Item. The article titled "Professors Conduct
Seminar in Singapore" appeared in the August 26, 2000 edition.
MANUSCRIPTS
UNDER REVIEW
Mehta, Sanjay S., Shakti
S. Sankhla, and Lim Chun Aik (2001), “Television Shopping in Singapore: An
Empirical Investigation,” AMA Service
Marketing SIG Conference, Sydney Australia.
Mehta, Sanjay S. and
Robert J. Pavur (2000), "Using a Nonparametric Technique to Solve
Discriminant Analysis Problems in Marketing: A Monte Carlo Simulation," MARKETING LETTERS: A Journal of Research in
Marketing.
WORK-IN-PROGRESS
Mehta, Sanjay S. (2000),
"Using a Marketing Approach to Determine Attributes for a Fine Dining
Restaurant," Journal of Professional
Services Marketing.
Mehta, Sanjay S.,
Balasundram Maniam (2001), “An Empirical Investigation into What Criterions
Students Use to Select their Class Schedules,” Southwest Decision Science Institute Annual Conference.
Mehta, Subhash C.,
Balasundram Maniam, and Sanjay S. Mehta, (2000), "Indirect Trading Under
Legal Restrictions: A Case Study,"
Journal of East-West Business.
PROFESSIONAL
ACADEMIC SERVICES
Editor 2001 Special Issue co-editor with Douglas M.
Kline, E-marketing and E-commerce Strategies, Journal of Business Strategies, Sam Houston State University.
2001 Special Issue co-editor with Lou E.
Pelton, Franchising, Journal of Business
and Entrepreneurship, New Mexico State University.
2000 Proceedings co-editor with Balasundram
Maniam, Southwest Decision Science
Institute Annual Conference, San Antonio TX, March 14-18.
Editorial Review1999-01 Journal
of Business Strategies, Sam Houston State University Press.
Board Member 1999-01 Journal of Business and Entrepreneurship,
New Mexico State University Press.
Advisor Council 1999-02 Southwest Decision Science Institute. Elected by members to serve a 3-year term.
Board Member
Reviewer 2001 Marketing
Track, Southwest Decision Science
Institute 32nd Annual Conference, February 28 - March 3, New
Orleans LA.
2001
Strategic
Marketing Track, Southwest Case Writers
Association Conference, February 28 - March 3, New Orleans LA.
2001 International Franchising Track, 15th Annual Society of
Franchising Conference, Las Vegas NV, February 24-25.
2000 Quality and Statistics Track, Southwest Decision Science Institute 31st
Annual Conference, March 14-18, San Antonio TX.
2000 International Franchising Track, 14th Annual Society of
Franchising Conference, San Diego CA, February 19-20.
1999 Relationship Marketing Track, Institute of Business Administration and
Technology1999 International Conference, July 7-12, Venice, Italy.
1999 International Franchising Track, 13th Annual Society of
Franchising Conference, Miami Beach FL, March 6-7.
1999 International Marketing Track, Academy of International Business - U.S.
Southwest Conference, March 10-13, Houston TX.
1999 Management, Marketing, and International
Business Track, Southwest Decision
Science Institute 30th Annual Conference, March 10-13, Houston
TX.
1999 Quality and Statistics Track, Southwest Decision Science Institute 30th
Annual Conference, March 10-13, Houston TX.
1998 International Marketing Track, Academy of International Business - U.S.
Southwest Conference, March 3-7, Dallas TX.
1997 Fifth
Annual Southwestern Business Administration Teaching Conference, October
24-25, Houston TX
1997 Relationship Marketing in the next
Millennium Track, American Marketing
Association - Relationship Marketing Conference, June 12-15, Dublin
Ireland.
1997 Relationship Marketing Track, Academy of Business Administration National
Conference, April 15-20, Cancun Mexico.
1997 Entrepreneurship Track, Society of Franchising Conference, March
1-2, Orlando FL.
1996 Relationship Marketing and Physical
Distribution Track, Academy of Marketing
Science Annual Conference and Faculty Consortium, May 29 - June 2, Phoenix
AZ.
1996 Relationship Marketing Track, Southwest Marketing Association, March
6-9, San Antonio.
1996 Marketing Track, Southwest Decision Science Institute, March 6-9, San Antonio TX.
1996 International Business-Format
Franchising Track, Society of Franchising
Conference, February 8-10, Honolulu HI.
Discussant 2001 Issues in
Marketing Strategies, Value, and Quality, Southwest
Decision Science Institute 32nd Annual Conference, February 28 -
March 3, New Orleans LA.
2000 Service Quality Issues, Southwest Decision Science Institute 31st
Annual Conference, March 14-18, San Antonio TX.
1998 Marketing Track, Southwest Decision Science Institute, March 3-7, Dallas TX.
1997 Innovative Education Track, Southwest Decision Science Institute,
March 11-15, New Orleans LA.
1996 Relationship Marketing Track, Academy of Marketing Science Conference and
Faculty Consortium, May 29 - June 2, Phoenix AZ.
Business-to-Business,
Marketing Channels, and Relationship Marketing Track, Southwest Marketing Association, March 6-9, San Antonio.
1995 Relationship Marketing Track, Academy of Marketing Science Annual
Conference, May 17-20, Orlando FL.
Track Chair 2001 Marketing
Track, Southwest Decision Science
Institute 32nd Annual Conference, February 28 - March 3, New Orleans LA.
2000 Quality and Statistics Track, Southwest Decision Science Institute 31st
Annual Conference, March 14-18, San Antonio TX.
1999 Relationship Marketing Track, Institute of Business Administration and
Technology1999 International Conference, July 7-12, Venice, Italy.
1999 International Marketing Track, Academy of International Business - U.S.
Southwest Conference, March 10-13, Houston TX.
1997 Relationship Marketing Track, Academy of Business Administration National
Conference, April 15-20, Cancun Mexico.
1996 Marketing Track, Southwest Decision Science Institute, March 6-9, San Antonio TX.
Session Chair 2001 Issues in
Marketing Strategies, Value, and Quality, Southwest
Decision Science Institute 32nd Annual Conference, February 28 - March 3,
New Orleans LA.
2000 Service Quality Issues, Southwest Decision Science Institute 31st
Annual Conference, March 14-18, San Antonio TX.
1999 Global Marketing Issues, Academy of International Business - U.S.
Southwest Conference, March 10-13, Houston TX.
1996 Marketing Track, Southwest Decision Science Institute, March 6-9, San Antonio TX.
1994 International Influences on Decision
Making, Academy of International Business - U.S. Southwest
Conference, March 2-5, Dallas TX.
Panelist 1999 Information
Technology and Marketing Channels, 1999
Society for Marketing Advances Conference, October 27-30, Atlanta GA.
1996 Pedagogical
Advances in Relationship Marketing, Southwest
Marketing Association, March 6-9, San Antonio.
Participant 1995 Southwest Marketing Association Doctoral
Colloquium, March 1-4, Houston TX.
TEXT BOOK
Articles 2000 Mehta,
Sanjay S. “Using Marketing Research Class
to Get Students, Faculty, and Administrators Involved in Conducting
Institutional Research” in Great Ideas for Teaching Marketing, 5th
edition, edited by Joseph F. Hair Jr., Charles W. Lamb, and Carl McDaniel,
South-Western College Publishing.
2000 Mehta, Sanjay S. and Mark R. Leipnik “Using GIS to locate Retail Stores,” in
Exercise for the Instructors Manual for Retail Management: A Strategic Approach
8th Edition by Barry Berman and Joel R. Evans, Prentice-Hall.
Acknowledge 2000 Davis,
Duane, Business Research for Decision
Making, 5th edition, Duxbury.
2000 Solomon, Michael and Elnora Stuart, Marketing: Real People, Real Choices, 2nd
edition, Prentice-Hall.
Reviewed 2001 Kumar V. and George Day, Introductory Marketing Research, 3rd
edition, South-Western.
2001 Shao, Alan, Principles of Marketing Research, 5th edition,
South-Western.
2001 Rayport and Jaworski, E-Commerce and the New Economy,
Irwin/McGraw-Hill and MarketplaceU
2001 McDaniel, Carl and Roger Gates, Contemporary Marketing Research, 5th edition,
South-Western.
Assistance 1999 Rhodes,
Robert B., Statistics for the Social
Sciences: A Computer Integrated Approach, 1st edition, Charles C. Thomas
Publishing. Helped write the text and
computer assignments.
1995 Kvanli, Alan H., C. Stephen Guynes, and
Robert J. Pavur, Introduction to Business
Statistics: A Computer Integrated Approach, 4th edition, West Publishing
Company. Helped write several examples
at the back of the chapters, solved exercises for the instructors' manual and
study guide.
EXECUTIVE
DEVELOPMENT SEMINAR CONDUCTED
Conducted a two-day Executive Development Seminar
in E-commerce and Internet Marketing for the Marketing Institute of Singapore, August 17-18 2000.
UNIVERSITY
SERVICE
Sam Houston State University
University Research
Council Member (1999-2002), Review Proposals for the Research Enhancement Funds
of $180,000.
Invited Judge (2000),
The National Pan-Hellenic Council (NPHC) Greek Week Cook-off, organized by the
Multicultural and International Student Services, September 27, with Laura
Dollar and Mosadi Porter.
Business Honors Seminar
(1999 and 2000), team-taught the marketing section of a business honors class.
Invited Seminar (2000),
“Is E-marketing Different From Traditional Marketing”, Research Symposium of
the College of Business Administration
Invited Seminar (1999),
“Business Application of Geographic Information Systems”, Research Symposium of
the College of Business Administration, with Mark Leipnik.
Student - Honors Program
(1999), Cynthia Berringer
College of Business
Administration Scholarship Committee (1999-2001), Chair - Sanjay S. Mehta
College of Business
Administration Scholarship Committee (1999-2001), Chair - Diane Green
College of Business
Administration Recruitment Committee (1999), Chair - Mitchell J. Muehsam
College of Business
Administration International Relations Committee (1997-2001), Chair-Doug Berg
College of Business
Administration International Relations Committee (1997-2001), Chair-Chuck Stowe
College of Business
Administration Library Committee (1998 - 2001), Chair - Martin Griffin
College of Business
Administration Public Relations Committee (1997 - 2001), Chair - Charles Stowe
College of Business
Administration Research Committee (1998 - 2001), Chair - Jo Ann Duffy
College of Business
Administration Mission Review Committee (1998 - 2000), Chair - Jo Ann Duffy
Undergraduate Student
Advisement (1997 - 2001)
Library Liaison for the
Department of Management and Marketing (1997 - 1998)
Graduate Independent Study Courses: Wendy Stewart
(2000); Michelle Shilling (2000); Frank Daniels (1999 and 2000); Mandy Bowels
(1999); Dawn Luza (1998); Carey Counsil (1998)
Student - Internship
(1998), Cynthia Berringer, Enterprise Rent-A-Car
Student - Internship
(1998 - 1999), Karen Roque, North Harris Montgomery Community College
Student - Faculty Mentor
Program (1997 - 1999)
Department of Management
and Marketing Institutional Effectiveness Committee Chairperson (1997 - 1999)
Department of Management
and Marketing Undergraduate Curriculum Committee Chairperson (1997 - 1999)
University of Texas - Permian Basin
Marketing Research Study
(1997), Public Relations Office
Institutional Data
Committee (1997)
Marketing Research Study
(1996), School of Business
Undergraduate Curriculum
Committee (1996 - 1997)
Management Search
Committee Member (1996)
Marketing Research Study
(1995), Library
University of North Texas
Invited Presenter
(1994), "Structural Equation Modeling", Brown-Bag Seminar
Marketing Research
Studies (1994), Student Union
Marketing Research
Studies (1993), Library
Marketing Research
Studies (1992), Computing Center
HONORS
Selected Who's Who Among
America’s Teachers (1998); Selected
Who's Who Among Undergraduate (1987) & Graduate (1994) Students in American
University and Colleges. Awarded Carr
Academic Undergraduate (1985‑87) & Graduate (1987‑88)
Scholarship. Awarded "La
Academia" Scholarship (1989).
Received "The Doctoral-Management Science Academic Excellence
Award" (1991). National
Mathematics Honor Society (Pi Mu Epsilon).
National Computer Science Honor Society (Epsilon Delta Pi).
TEACHING
INTERESTS
Having taught
independent course from freshman to graduate level at five different
universities and in seven different departments, my teaching interests vary
considerably. These include, but are
not limited to Marketing Research, International Marketing, Channels of
Distribution, Logistics and Physical Distribution, Pricing, Services Marketing,
Consumer Behavior, Operations Research, Statistics, Entrepreneurship, Small
Business Management, Internet Marketing, and Sports Marketing.
TEACHING
ENHANCEMENT SEMINARS
While a Teaching
Fellows/Assistant at UNT, we were required to attend a minimum of twenty hours
per semester of Teaching Enhancement Seminars, which include topics such as:
Teaching Large Classes, Effective Overheads, Instructional Principles, Use of
Lexis/Nexis in the classroom, and Teacher-Student Relationship.
TEACHING
EVALUATIONS
My teaching evaluations
at every university I have taught have been consistently
in the top 25th percentile of each of the department's. Weighted mean for all classes for Spring
2000 was 6.27 on a 7.0 point scale. I
use multi-media technology in all my courses.
RESEARCH
INTERESTS
Having completed a
minimum of 12 graduate semester hours in five disparate yet related disciplines
(Economics, Management, Decision Science, Education Research, and Marketing),
my research interests vary considerably.
These include, but are not limited to Marketing Research, International
Marketing, Consumer Behavior, Pricing, Services Marketing, Measurement Theory,
Relationship Marketing (banking, franchising), Operations Research, Statistics,
Entrepreneurship, Internet Marketing, Sports Marketing, and Small Business
Management.
METHODS
COURSES/SEMINARS TAKEN
Multivariate Statistics
I & II, Linear Models, Advanced Measurement Theory, Simulation Theory,
Decision Theory, Operation Research, Mathematical Programming, Experimental
Design, Mathematical Statistics I & II, Survey Research Methodology,
Structural Equation Modeling, Advanced Econometrics, Nonparametric Statistics,
Forecasting and Time Series Analysis, Quality Control, Statistical Sampling,
Stochastic Modeling, and Qualitative Research Techniques.
MARKETING
COURSES/SEMINARS TAKEN
Marketing Models,
Marketing Theory, Consumer Behavior, Marketing Research, Advanced Marketing
Research, International Marketing, Marketing Strategy, New Product Development,
and Marketing Colloquium.
CONTINUING
EDUCATION
Attended the Web Marketing World/New Orleans 2000
seminar conducted by Thunder Lizard Productions, Seattle WA, October 30-31,
2000.
Attended the Direct Marketing Educational Foundation,
Inc. Professors’ Institute on
Internet Marketing and Electronic Commerce at San Francisco CA from August 1,
2000 to August 4, 2000.
Faculty Development in International Business (FDIB) East
Asia Program,
sponsored by Texas A & M University’s Center for International Business
Studies, Director Dr. Julian Gaspar, May 26 - June 12, 1999.
Distance Learning Certification Program, The Center for
Technology and Distance Learning, The University Center - North Harris
Montgomery Community College, The Woodlands, Training Manager Dr. Cliff B.
Blackly, May 18-22, 1998.
Across the University Writing Seminar, Waterwood TX,
conducted by Dr. Patricia Williams of Sam Houston State University, October
11-12, 1997.
PROFESSIONAL
ORGANIZATIONS
American Marketing
Association, Western Social Association, Academy of Marketing Science, Atlantic
Marketing Association, International Society of Franchising, Southwestern
Federation of Administrative Disciplines (i.e., Southwest Decision Science
Institute, Academy of International Business - U.S. Southwest, Association for
Small Business & Entrepreneurship, Southwest Marketing Association), and
Society for Marketing Advances.
GRANTS
$5000 Research Grant
awarded by the SHSU Research Committee (Chair: Dr. Payne) to study customer
Fleet side advertising in 2000-2001.
$1000 Fellowship Grant
awarded by the Direct Marketing
Educational Foundation, Inc. to attend the Professors’ Institute on
Internet Marketing and E-commerce at San Francisco CA from August1 2000 to
August 4, 2000.
$500 Research Grant
awarded by the College of Business Administration at SHSU (Dean: Dr. R. Dean
Lewis) to write an articles on Economic Impact of E-Commerce with Dr.
Balasundram Maniam (Assistant Professor of Finance) and Frank Daniels (MBA
Student) of Sam Houston State University (1999-2000).
$1000 Grant awarded by
the Center for International Business Education and Research (CIBER) at Texas A
& M University (Director: Dr. Julian Gasper) for the Faculty Development in International Business (FDIB) East Asia Program.
$500 Research Grant
awarded by the College of Business Administration at SHSU (Dean: Dr. R. Dean
Lewis) to complete the Review article for the Journal of Business Strategies
with Dr. Balasundram Maniam (Assistant Professor of Finance) and Dr. Mark Leipnik
(Assistant Professor of Geography) of Sam Houston State University (1998-1999).
$5000 Research Grant
awarded by the SHSU Research Committee (Chair: Dr. Bill Covington) to study
customer satisfaction/dissatisfaction with Dr. Parthasarathy Krishnamurthy
(Assistant Professor of Marketing, University of Houston) in 1998-1999.
The Center for Quality
and Productivity at the University of North Texas (Chair: Dr. Victor R.
Prybutok), of which I was an active member for approximately 3 years, was
awarded several contracts. I was
responsible for bidding on several of these project.
COMMUNITY
SERVICE
Walker County Credit
Union Advisory Council Member (1999), Huntsville TX.
Marketing Research
(1994), Denton Public Library, Denton
TX
Marketing Research
(1993), Denton Park's and Recreation
Department, Denton TX
Marketing Research
(1992), Denton Record Chronicle,
Denton TX
Marketing Research
(1991), Sammons Communications,
Denton TX
CONSULTING
Kavanaugh &
Associates (2000), Owner - Joseph Kavanaugh, assisted in the analysis of an
Organizational Environment Survey and the Denison Organizational Culture Survey
for the city of Houston Building Services Employees.
Business Plan
Development (1999-2000), IndiaConnection.Com,
CEO - Sanjay K. Khurana. An E-commerce business
for Asian Indians around the world.
Primary purpose is to seek venture capital of $20-$25 million.
Image and customer
satisfaction study (1996-97), Kent Kwik
Convenience stores and AVIS Lube centers, Owner - Bill Kent, V.P. - Kenny
Drexel.
COMPUTER
SKILLS
Familiar with several
spread sheets (Lotus 1‑2‑3, Excel, Qutropro), word processors
(Word, Word Perfect), statistical packages (SAS, SPSS, MINITAB, LISREL),
operation research packages (LINDO, GINO, QSB, QM, Storm, MS), graphical
packages (Harvard Graphics, Power Point Presentation, Word Perfect
Presentation), programming languages (Basic, Dbase IV, Fortran, Pascal),
operating systems (CMS, MUSIC, DOS), miscellaneous (PAPYRUS, Conjoint Analysis,
CHAID, ITEMAN, META Analysis, Arc View).
NON-ACADEMIC
ACTIVITIES
Member
of Sam Houston State University Faculty/Staff Intramural volleyball
championship team (1998‑99) Vice‑President (1985‑86) &
President (1986‑87) of the International Students Association of Angelo
State University.
Winner of Angelo State
University singles/doubles Badminton Tournament (1986‑88).
Member of Angelo State
University Intramural soccer and volleyball championship team (1986‑87).
Member of the State (Gujarat,
India) under‑17 tennis, badminton, and soccer team (1980‑82).
MULTI-CULTURAL
EXPERIENCE
Traveled extensively in North America (U.S., Canada, Mexico), Asia (Singapore, Malaysia, Indonesia,
Thailand, South Korea, Japan, China, Hong Kong, Taiwan, and India), and Europe (United Kingdom and
Germany). Collected data from several
organizations in these countries.
Results from these studies have been presented at several conferences
and published in several journals.
NON-TEACHING
EXPERIENCE
During my years as an
undergraduate student, I worked at several franchise systems in San Angelo
Texas (i.e., Pizza Hut, Captain D’s, Taco Bell, and Baskin Robbins). While an elementary school and junior high
student at Columbia Missouri, I had a paper route and worked as an “advertisement
inserter” for the local newspaper (i.e., Columbia Tribune).
PERSONAL
INFORMATION
Born
in India on June 21, 1964. Continued
elementary education in Missouri (USA) and graduated from a private high school
in Gujarat (India). Can read, speak,
write English and Hindi fluently.
Interests include cooking, music, reading, traveling, and all spectator
sports. Married to Gurinderjit B. Mehta
(Ph.D. in Education Technology). We
have two children: our son Vir S. Mehta was born on October 13, 1995 and our
daughter Tara Mehta was born on February 15, 1998.
REFERENCES
Dr. Gary Klein Dr.
Balasundram Maniam
Former Dean, University
of Texas Permian Basin Co-author
on several articles
University of Colorado
at Colorado Springs Assistant
Professor
1420
Austin Bluffs Parkway Department
of General Business & Finance
P.O.
Box 7150 Sam
Houston State University
Colorado Springs, CO
80933‑7150 Huntsville
TX - 77341
(719) 262‑3330 (936)
295-1290
GKLEIN@MAIL.UCCS.Edu GBA_BXM@SHSU.Edu
Dr. Lou E. Pelton Dr.
Robert J. Pavur
Ph.D. Dissertation Chair M.S. Comprehensive Exam Chair
Associate Professor Professor
Department of Marketing Department
of BCIS
University
of North Texas University
of North Texas
Denton TX - 76203 Denton
TX - 76203
(940) 565-3124 (940)
565-3107
Pelton@COBAF.UNT.Edu Pavur@COBAF.UNT.Edu
January 15, 2001