Summer
I 2000
SHSU
College of Business Administration - Department of Management & Marketing
Marketing
371 (Principles of Marketing)
This
is NOT a Writing Enhanced Class
Section: 01 / TT: 6:00 - 10:00 /
University Center
Instructor:
Sanjay S. Mehta,
Ph.D.
Office
No:
AB1 212E
Phone
No:
W:936-294-1312; H:936-295-4730 (10am-10pm); Fax:936-294-3957
E-Mail:
MKT_SSM@SHSU.Edu
Office
Hr:
M - T: 11:00 -
12:00 & 2:00 – 3:00 or by
appointment
Any
office hours may be interrupted by Official University business (e.g., committee meetings)
Required
Text: Churchill, Gilbert A. Jr. and J. Paul Peter
(1998) Marketing: Creating Value for Customers,
2nd edition, Irwin McGraw-Hill.
Suggested
Text: You may use any other Principles of
Marketing text book for reference purposes (e.g., Principles
of Marketing by Kotler & Armstrong; Marketing
by Zikmund & d’Amico; Basic Marketing
by McCarthy & Perreault; Marketing by Lamb,
Hair, and McDaniel).
Supplement: Study guides may be available at the bookstore but they
are NOT required.
General
Comments and/or Policies:
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Course Objectives
* To
gain an understanding of the fundamental principles and concepts of marketing.
* To
provide an understanding of Marketing’s role in the firm.
* To
introduce the “Marketing Concept” as a basic philosophy of conducting business.
* To
study the elements of the “Marketing Mix” (how products are priced, promoted,
and distributed).
* To
provide an understanding of the scope of the job faced by marketing managers in
today’s competitive business environment.
Success in meeting these objectives will
be measured by way of a number of exams. The
exams are geared to ensure that students know the “language of marketing” and
have a working knowledge of the basic terminology.
F
Class Conduct
* Although
every thing will be covered thoroughly in class, you are still responsible for reading the
text. Do not hesitate to ask questions in
class, because usually another student has the same question.
* Any
type of scholastic dishonesty (e.g., cheating,
plagiarism, and collusion) will NOT be tolerated at all. If any student(s) is/are found involved in any act
of academic dishonesty, serious action will be
taken (see Catalogue).
* Please
refrain from coming late and/or leaving early, talking to other students during class, and
reading the newspaper.
* As
per university policy, there will be no smoking, drinking, and eating
allowed in the class.
* Please
refer to the Catalogue, Schedule, and www.SHSU.Edu
for important dates (e.g., drop date, final
exam, spring break).
* Every
attempt will be made to make the lecture notes available prior to class on the network drive (i.e.,
t:\mkt\ssm\mkt371\ or http://www.shsu.edu/~mkt_ssm/).
All files (power point, word perfect, and word) may be copied through the browser
or the Windows NT icon “my computer” in the lab.
* Please turn off
your cellular phones and beepers before coming to class.
F
Students with
Disabilities Policy
It is the policy of Sam Houston State
University that no otherwise qualified disabled individual shall, solely by reason of
his/her disability, be excluded from the participation in, be denied the benefits of, or
be subjected to discrimination under any academic, Student Life program or activity. Students with disabilities may request academic
assistance when needed from a Committee for Continuing Academic Assistance for Disabled
Students by visiting the Director of the Counseling Center, located in the annex of the
Lee Drain Building across the sidewalk from Farrington Building, or call (409) 294-1720 (for additional information see the University catalogue). For assistance other than academic, the student
with disabilities should contact the department from which assistance is needed, such as
University Police for parking, the Registrar’s Office for registration, etc. If problems are not resolved on the departmental
level, contact the Interim Coordinator, Americans with Disabilities Act (Director of
Business Services), or call (409) 294-1015. Students
with disabilities may benefit by using CCTV’s and voice-activated reading machines
available in the Counseling Center. Hours of
operation are Monday-Friday, 8:00a.m. to 5:00 p.m. For
further information, contact the Counseling Center staff at (409) 294-1720. CCTV and a voice-activated reading machine are
also available in the library.
F
Religious Holiday Policy: Students who are absent from class for observance
of a religious holy day will be allowed to take an examination or complete an assignment
scheduled for that day within one week of returning to class. The student, not later than the 15th
calendar day after the first day of the semester, must notify the instructor of each
scheduled class day that he/she should be absent for a religious holy day.
F
Prerequisite - You are required to have taken the equivalent of Principles
of Economics.
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Attendance - Though attendance is not mandatory, regular attendance is strongly recommended to succeed in this course. A
record of class attendance will be maintained (with the assistance of a seating chart),
for the purpose of giving a curve at the end
of the semester (see Curve below). The attendance sheet may be passed around any time during the lecture period. It is your responsibility to make sure that you
have signed the attendance sheet.
F
Exams - Exams will be conducted at the completion of certain sections of the
textbook (you will be given an advance notice prior to the exam). Each of the periodic exams will be “standalone”.
The final exam will be a comprehensive
make-up/improvement exam. All exams will
be closed book and notes. All exams will be
some combination of multiple choice, true-false, open-ended questions, etc. If you come beyond 10 minutes of the scheduled time, you will
not be allowed to take the exam.
F
Weight - Grades for the semester will be assigned on the following basis:
Exams - 100%.
F
Make-up/Improvement Exam
* The Final Exam is the ONLY MAKEUP EXAM. If you miss one of the 4 period exams at the
scheduled time, you will have to take the final
exam.
* If
you miss more than one periodic exam (i.e., 2 or
more), then you will automatically receive an "F" is the course.
* If
you take all your periodic exams at the scheduled time and would like to improve your
grade, you may take the comprehensive final
exam (this will be done by replacing your lowest grade on the exams).
F
Final Grade – No grades will be
given over the telephone. Final grades
will be posted on Sam-Info between 24-48 hours after
the scheduled final exam. Final grades
will be based on the following grading system (%): 90.00-100.00=A; 80.00-89.99=B;
70.00-79.99=C; 60.00-69.99=D; <60.00=F
F
Curve - A curve will be given at the end
of each periodic exam only if the class average is <70% (to bring the exam average
to 70%). Also, a curve will be given at the end of the semester (i.e., once all the grades are
in); such that the class average is 75% for
all exams. ANY END OF THE SEMESTER CURVE WILL ONLY APPLY TO THOSE STUDENTS WHO MISS £ 3 CLASSES DURING THE ENTIRE SEMESTER
(irrespective of the reason). This policy also applies to students whose grades
are on the “border line” (e.g., 89.5,
79.5, . . .).
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Syllabus - This syllabus is a tentative outline for the semester. It is meant to be a guide. Several items are subject to change (e.g., exams
may be moved up in time, certain topics may be stressed more or less than indicated,
etc.).
TOPIC
CHAPTERS IN TEXT
Developing
Marketing Plans and Strategies 1,2,3,4
Evaluating
Marketing Effectiveness 20
Internet
Marketing Lecture
Exam
I
Understanding
Customers and Markets 5,6,7,8
Exam
II
Managing
and Developing Products/Services 9,10,11
Pricing
Decisions 12,13
Exam
III
Placement
Decisions 14,15,16
Promotion
Decisions 17,18,19
Exam
IV
Fundamentals
of Marketing 1 – 20
Final
Exam