Fall 2000

 

 

SHSU College of Business Administration - Department of Management & Marketing

Marketing 575 (E-Marketing)

This is NOT a Writing Enhanced Class

 

 

Section: 01 / W: 6:00 - 9:00 / Room: AB1 206

 

 

Instructor:                   Sanjay S. Mehta, Ph.D.

Office No:                   AB1 212E

Phone No:                   W: 936-294-1312;  H: 936-295-4730 (10am-10pm); Fax:936-294-3957

E-Mail: MKT_SSM@SHSU.Edu

Office Hr:                    MW: 12:30 - 2:00 & 3:30 - 5:00 and W 5:00 - 6:00 or by appointment

Any office hours may be interrupted by Official University business (e.g., committee meetings)

 

Required Text: NONE.  Class discussion will be based on articles only

Suggested Text:            Internet Marketing by Hofacker; Electronic Marketing  by Reddy, Schullo, and Zimmerman; Internet Marketing by Hanson

 

 

General Comments and/or Policies:

F        Course Objective

·                    This course will explore marketing issues companies need to consider when using electronic mediums.  In this class we will study various business applications that are being used by companies.  In addition, we will discuss other e-marketing issues (e.g., GIS, GPS, Database marketing, EDI, Data mining, etc.).  The class is a marketing class, and does not delve too deeply into technical details, but rather discusses e-marketing issues in the context of marketing strategy, consumer behavior, marketing communication, retailing, distribution, pricing, etc.

·                    Because the WWW is central to a business’s Internet presence, you will have the opportunity to develop a marketing plan for a start-up business (including the WebPage).  In addition to the class lectures and discussions, the course involves discussing case studies of Internet pioneers, making presentations of business plan, and submitting assignments from the Web.  Several guest speakers may be scheduled throughout the semester.

·                    We are not trying to become experts in e-marketing after this class!  Rather, our general objective is for you to learn enough to conceive, develop, and implement a business idea from scratch:

F                 Course Goals

·        To familiarize students with International networked computers.  Students will learn to use several Internet tools (e.g., World Wide Web, Email, Usenet, Listserv, etc.).  Use of these services for marketing purposes requires both technical and cultural understanding.

·        To study the ways that marketing can be done, and is being done, using the Internet.  As the semester progresses, we should not be surprised to find new ways the Internet is being used by marketers.

·        To learn how to produce a Web site.  In order to do this, students will need to learn how to use FTP to move files around the network and will need to know some Unix commands.   In addition, students will learn some HTML and how to digitally manipulate images.

F        Class Conduct

* The class will be conducted as a graduate seminar class (i.e., collaborative learning), using articles as the basis of the discussion.  Material from several external sources (journals, magazines, newspapers, and textbooks) will be used for class discussion purposes.  You are responsible for reading the material prior to coming to class.  Do not hesitate to ask questions in class, because usually another student has the same question.  Please try to share your knowledge and experience with the rest of the class.

* Any type of scholastic dishonesty (e.g., cheating, plagiarism, collusion) will NOT be tolerated at all.  If any student(s) is/are found involved in any act of academic dishonesty, serious action will be taken (see Catalogue).

* Please refrain from coming late and/or leaving early, talking to other students during class, and reading the newspaper.

* As per university policy, there will be no smoking, drinking, and eating allowed in the class.

* Please refer to the Catalogue, Schedule, and www.SHSU.Edu for important dates (e.g., drop date, final exam, thanksgiving break, spring break).

* Every attempt will be made to make the lecture notes available prior to class on the network drive (i.e., t:\mkt\ssm\mkt575 or www.shsu.edu/~mkt_ssm/).  All files (power point, word perfect, word, and excel) may be copied through the Windows NT icon “my computer”. 

* All assignments are due at the beginning of the class period.  As a general rule, no late assignments will be graded after the assignments have been handed back. If you have a legitimate reason for being late, the maximum you can make on the assignment is a 75 (on a 100-point scale).

* Please turn off your cellular phones and beepers before coming to class.

F                 Students with Disabilities Policy

It is the policy of Sam Houston State University that no otherwise qualified disabled individual shall, solely by reason of his/her disability, be excluded from the participation in, be denied the benefits of, or be subjected to discrimination under any academic, Student Life program or activity.  Students with disabilities may request academic assistance when needed from a Committee for Continuing Academic Assistance for Disabled Students by visiting the Director of the Counseling Center, located in the annex of the Lee Drain Building across the sidewalk from Farrington Building, or call (936) 294-1720 (for additional information see the University catalogue).  For assistance other than academic, the student with disabilities should contact the department from which assistance is needed, such as University Police for parking, the Registrar’s Office for registration, etc.  If problems are not resolved on the departmental level, contact the Interim Coordinator, Americans with Disabilities Act (Director of Business Services), or call (936) 294-1015.  Students with disabilities may benefit by using CCTV’s and voice-activated reading machines available in the Counseling Center.  Hours of operation are Monday-Friday, 8:00a.m. to 5:00 p.m.  For further information, contact the Counseling Center staff at (936) 294-1720.  CCTV and a voice-activated reading machine are also available in the library.

F            Religious Holiday Policy: Students who are absent from class for observance of a religious holy day will be allowed to take an examination or complete an assignment scheduled for that day within one week of returning to class.  The student, not later than the 15th calendar day after the first day of the semester, must notify the instructor of each scheduled class day that he/she should be absent for a religious holy day.

F            Prerequisite - You are required to have taken the equivalent of MKT 371 (Principles of Marketing) and MIS 388 (Introduction to Management Information Systems).

F            Attendance and participation - Though attendance is not mandatory, regular attendance is strongly recommended to succeed in this course.  Each student is required to participate in class discussions.  Attendance is NOT enough for an above average participation grade.  You must talk, make intelligent comments, and/or ask questions to achieve a "good" grade for participation (any comment that may demonstrate that you have not read the assignment will be negatively graded).  Excessive absences will significantly reduce your participation grade. Class participation grade will be assigned on a relative (not absolute) basis.  A record of class attendance will be maintained (with the assistance of a seating chart).

F            Homework and assignments - Periodically, some homework will be assigned during the semester.  This may include SPSS assignments, case analysis of .com companies, etc.

F        Exams - Exams will be conducted at the completion of certain sections.  You will be given a one week notice prior to each exam.  Each of the periodic exams will be "standalone".  All exams will be some combination of multiple choice, true-false, and open-ended problems. If you come beyond 10 minutes of the scheduled time, you will not be allowed to take the exam.

F        Weight - Grades for the semester will be assigned on the following basis: Attendance and participation - 25%, Homework and assignments - 25%; Research Paper - 25%; Marketing plan 25%

F        Final Grade - Please do not telephone me or the department secretary for your final grade in the course.  All grades will be posted on Sam-Info between 24-48 hours after the scheduled final exam.  Final grades will be based on the following grading system (%): 90.00-100.00=A; 80.00-89.99=B; 70.00-79.99=C; 60.00-69.99=D;  <60.00=F

F        Syllabus - This syllabus is a tentative outline for the semester.  It is meant to be a guide.  Several items are subject to change (e.g., exams may be moved up in time, certain topics may be stressed more or less than indicated, etc.).