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Overview of Internet Marketing and E-commerce
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Academic Articles:
1.
Ward Hanson, (1996), The Original
WWW: Business Model Lessons from the Early Days of Radio
2.
Hoffman, D.L., T.P. Novak, and P. Chatterjee (1995) Commercial Scenarios for the Web: Opportunities and Challenges,"
Journal of Computer-Mediated
Communication, Special Issue on Electronic Commerce, 1(3).
3.
Hoffman, D.L. and T.P. Novak (1996), "Marketing in Hypermedia Computer-Mediated Environments:
Conceptual Foundations" Journal of Marketing, 60 (July), 50-68.
4.
Hoffman, D.L., W.D. Kalsbeek and T.P. Novak (1996), "Internet
and Web Use in
the United States:
Baselines for Commercial Development," Special Section on "Internet
in the Home," Communications of
the ACM, 39 (December), 36-46.
5.
Hoffman, D.L. and T.P. Novak (1996), "A
New Marketing Paradigm for Electronic Commerce," The Information Society, Special Issue on Electronic Commerce, 13
(Jan-Mar.), 43-54.
6.
Bloch, M., Y. Pigneur, and A. Segev (1996), "On the Road of Electronic Commerce - A Business Value
Framework, Gaining Competitive Advantage and
Some Research Issues,"
7.
Riggins, F. J. (1998), "A Framework
for Identifying Web-Based Electronic Commerce Opportunities," Journal of Organizational Computing and
Electronic Commerce
8.
Zwass, V (1998), "Structure and Macro-level
Impact of Electronic Commerce: From Technology
Infrastructure to electronic Marketplaces,"
9.
Barau, A., J. Pinnell, J. Shutter, and A. Whinston (1999) Measuring the Internet Economy,"
10.
Whinston (1998), "
Smart Cards: Enabling Smart Commerce in
the Digital Age
11.
Barua, Chellappa
& Whinston - Creating a Collaboratory in Cyberspace
- Theoretical Foundation and
an Implementation
Practitioner
Articles:
1.
Mieszkowski K. (2000), "Let Your Customer
Lead (Fast Company Apr'00)"
2.
Hansell, S. (1999), "Surging
Number of Patents Engulf Internet Commerce
(The New York Times 12/11/99),"
3.
Symonds M. (1999), "The
Net Imperative (The Economist
06/26/99),"
4.
Brian M (2000), "How the Web Works
5.
Alex Brown, Richard Gordon and Shawn Harvell (1996), "Demystifying The Internet,"
6.
Pickering, C. (2000), "The
First Online Business,"
Business 2.0, January 2000
7.
Diamond D. (1998), "Whose Internet is it Anyway? Wired, April
1998,"
8.
Mattis, M (1999), "Father of Invention,"
Business 2.0, October 1999
9.
Rothenberg, R (1998), "Go Ahead, Kill Your TV, NBC is Ready," Wired, December 1998
10.
Tapper S. (2000), "Marketing By Design,"
11.
http://www.business2.com/content/magazine/indepth/2000/01/01/10451
12.
http://www.business2.com/content/magazine/vision/1999/01/01/13366
13.
The Internet Economy Indicators Website
14.
Choi and Whinston (1998), "
Market Values of Internet-Based
Firms,'
15.
Anderberg A. (2000), "History of the Internet and Web."
16.
Zakon, R. H. (2000), "Hobbes' Internet
Time-Line"
17.
An Atlas of Cyberspaces,
18.
MIT Working Paper: Frictionless Commerce
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Assignment 1 & 2 -
This should be an overview of the projects you plan to pursue during the
semester. The document should be no
more than 2 pages each, double-spaced, 12-point font. The purpose of this assignment is merely
to get you thinking seriously about the final projects and to make sure that
your plans fit with the course objectives.
You WILL receive a grade
for this assignment. Each group needs
to hand in only one proposal; be sure to include the names of all team
members on this proposal.
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Marketing Plan Project - Write a marketing plan for a new Web-based business or
an extension of an existing business.
The plan may be one for a student's own employer, a non-profit
organization, or an entrepreneurial idea.
Students may form groups of up to two
people or work individually; grading will be done accordingly. The plan will include a written document
and a Web-based prototype, preferably in HTML. (The prototype will be judged on content only, not on artistic
excellence.)
Research Paper.- These
papers can be done individually or with groups of up to two people; grading will be done accordingly. The topic may be
any industry, technology, or "issue" in which the course concepts
can applied and/or further investigated. Research can include one or a
combination of the following: experiments, field work, surveys, and
library research. Topics may
include "case studies" of specific industries or reviews of
specific business models or e-commerce strategies.
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