Roger Dale Abshire
Department of Management and Marketing
Sam Houston State University
Huntsville, TX 77341
(409)294-1256
INTERNET: MKT_RDA@SHSU.EDU

EDUCATION

D.B.A. Louisiana Tech University, Marketing, 1990.

M.B.A. University of Arkansas, Marketing emphasis, 1981.

B.S. McNeese State University, General Business, 1977.

ACADEMIC AND ADMINISTRATIVE EXPERIENCE

Chair of the Department of Management and Marketing and Associate Professor of Marketing, Sam Houston State University, September 1993 to present.

Director of the Center for Business and Economic Development: Editor of the Journal of Business Strategies, September 1992 to September 1993.

  Assistant Professor of Marketing, Sam Houston State University, August 1989 to September 1993.

Instructor of Business Administration, Louisiana Tech University, August 1986 to May 1989.

Teaching Assistant, Louisiana Tech University, November 1985 to August 1986.

  Assistant Professor and Coordinator of Business Administration, University of Southern Mississippi-Natchez, July 1982 to August 1885.   Instructor of Business Administration, University of Central Arkansas, August 1981 to May 1982. NON-ACADEMIC EXPERIENCE

Co-owner of Mr. Gatti's Pizza Huntsville, Nov. 1994 to July 1995.

United States Army: February 1978 to February 1980:Tank Platoon Leader: July 1978 to February 1979. Mortar Platoon Leader: February 1979 to February 1980 (also performed the duties of the Company Executive Officer during this period).

COURSES TAUGHT

GRADUATE:

Marketing Seminar, Marketing Research, and Marketing Problems UNDERGRADUATE: Principles of Marketing, Consumer Behavior, Market Channels, Advertising Principles, Operations Management, and Marketing Management. JOURNAL ARTICLES "Motor Carrier Selection Criteria: Perceptual Differences Between Shippers and Carriers," with Shane R. Premeaux. Transportation Journal, 31:1 (Fall 1991) 31-35.(B,91-92)

"Motor Carriers' and Shippers' Perceptions of the Carrier Choice Decision," with Shane R. Premeaux. The Logistics and Transportation Review, 27:4 (December 1991) 351-358.(A,91-92)

"Carrier and Shipper Rankings of Motor Carrier Selection Criteria," with Shane R. Premeaux. The Journal of Transportation Management, 4:1 (Spring 1992)125-139.(A,91-92)

"The Industrial Marketing Implication of Perceptual Differences Between Shippers and Motor Carriers," with Shane R. Premeaux, C. Richard Huston and Sonya Premeaux. The Journal of Business & Industrial Marketing. 8:2 (1993)16-23.(A,93-94)

"A Cross-Cultural Study of the Ethical Orientations of Senior-Level Business Students," with Victor E. Sower and Neil Shankman, Teaching Business Ethics, 1:4(1998)379-397.
 
 

 REPORTS AND PROCEEDINGS "The Relationship Between the Human Elements of JIT and Service Sector Sales Professionals' Customer Orientation and Job Satisfaction," with Victor E. Sower and Sterling Ferrer-Westrop. 1991 Proceedings of the Decision Sciences Institute, November 1991.(B,91-92)

"Scenario Approach to Simulating Consumer Expenditures: A Cross-Cultural Analysis," with C. Richard Huston and Penny Simpson. 1992 Proceedings of the Association for Business Simulation and Experiential Learning, March 1992.(B,91-92)

"The Industrial Marketing Implication of the Perceptual Differences Between Shippers and Motor Carriers Regarding the Carrier Choice Decision," with R. Shane Premeaux and C. Richard Huston. 1993 Proceedings of the Association of Marketing Theory & Practice, March 1993.(A,92-93)

"The Degree of Student Involvement in Selected Marketing Courses," with Ronald L. Earl and Tarina Seymour. Readings Book of the Academy of Business Administration Global Business Trends Conference, December 1994.(ID,94-95)

"New Product Development: A Pilot Study," with Paul E. Gentry and Thomas E. Taylor III, 1995 Proceedings of the Decision Sciences Institute, November 1995.(B,95-96)

"The Federal Trade Commission's Corrections Action on Deceptive Advertising," with Sara Hart, W. H. Leavell, and James Zipperer. Readings Book of the Academy of Business Administration Global Business Trends Conference, April 1997.(A,96-97)
 
 

 PAPERS & PRESENTATIONS "Writing Assignments and the Principles of Marketing," Across-the-University Writing Program Newsletter, Sam Houston State University, Vol.10, May 1994,7-8.(ID,93-94)

"Marketing for Small Businesses," Small Business Development Center, Sam Houston State University, October 27, 1994.

"Marketing Basics," a workshop presented for Region IV Educational Services, Huntsville Texas.
 
 

 WORKING PAPERS and RESEARCH IN PROGRESS "The Degree of Student Involvement in Selected Marketing Courses," with Ronald Earl and Tarina Seymour, Center for Business and Economic Development: Sam Houston State University, May 1993, No. 93-07 Mk.(ID,92-93)

"The Human Elements of JIT and Service Sector Sales Professionals' Customer Orientation and Job Satisfaction," with Victor E. Sower, Center for Business and Economic Development: Sam Houston State University, December 1993, No. 93-11Mg.(B,93-94)

"Effects of Advanced Manufacturing Technology Implementation on Product Value: A Cross Sectional Survey," with Victor E. Sower, Center for Business and Economic Development: Sam Houston State University, January 1995, No. 95-01Mg.(B,94-95)

"New Product Development: A Pilot Study," with Paul E. Gentry and Thomas E. Taylor III, Center for Business and Economic Development: Sam Houston State University, June 1996, No. 96-01M.(B,96-97)

"A Cross-Cultural Study of the Ethical Orientations of Potential Retail Managers," with Victor E. Sower, Center for Business and Economic Development: Sam Houston State University, February 1995, No. 95-14M.(B,94-95)

"Successful Implementation of Advanced Manufacturing Technology: A Cross Sectional Study," with Victor E. Sower, under review by The Journal of High Technology Management Research.
 
 

 FUNDED RESEARCH AND GRANTS: "A Cross-Cultural Study of the Ethical Orientations of potential Retail Managers," with Victor E. Sower, Faculty Research Council, Sam Houston State University, December 1993, $7,500.

"The Human Elements of JIT and Service Sector Sales Professionals' Customer Orientation and Job Satisfaction," with Victor E. Sower, Faculty Research Council, Sam Houston State University, December 1992, $7,050.

"Technology Implementation: A Survey of a Cross Section of Texas Industries," with Victor E. Sower, Faculty Research Council, Sam Houston State University, December 1991, $7,500.

"A Cross Sectional Analysis of the Implementation of Process Technologies in Texas Industries," with Victor E. Sower, College of Business Research Fund, Sam Houston State University, December 1991, $1,490.

"A Profile of Huntsville Tourists," with Ronald Earl, William Kilbourne and Nelson Thornton, Huntsville-Walker County Chamber of Commerce, December 1991, $8,310.

"The Researcher's Sample in Consumer Research: Replication and Extension," College of Business Research Fund, Sam Houston State University, December 1992, $500.
 
 

 EDITORIAL POSITIONS: Editor of the Journal of Business Strategies, September 1992 to September 1993. EDITORIAL BOARD/REVIEW ACTIVITIES: Member of the Editorial Review Board for the Journal of Business Strategies, 1989 to1999.

Decision Science Institute of America-Management Track: Reviewed three articles and discussant at annual meeting, March 1991.

Decision Science Institute of America-Marketing Track: Reviewed two articles and discussant at annual meeting, March 1991.

Academy of Management-Southwest Division: Reviewed three articles and discussant at annual meeting in March 1991.

Decision Science Institute of America-Management Track: Reviewed three articles and will be a session chair at the annual meeting, March 1992.

Decision Science Institute of America-Marketing Track: Reviewed two articles for annual meeting, March 1992.

Southwestern Marketing Association: Reviewed one article for the annual meeting, March 1992.

Decision Science Institute of America-Marketing Track: Reviewed two articles for annual meeting, March 1999.
 
 

 MEMBERSHIPS: The Academy of Marketing Science Southwestern Marketing Association

Decision Sciences Institute

HONORS:

Alpha Mu Alpha, National Marketing Honorary Beta Gamma Sigma, The Honor Society for Collegiate Schools of Business Distinguished Military Graduate - 1977. Who’s Who Among American Teachers, 1998

ATTENDANCE AT MEETINGS:
Southwestern Federation of Administrative Disciplines, 1990-1993,1995-1999.
Decision Sciences Institute, 1991, 1993, 1996.

UNIVERSITY COMMUNITY SERVICE:

COMMITTEES:

University:

- Calendar Committee

- Women's Advisory Committee- Secretary

- Who's Who's Selection Committee


College:

- Academic Appeals Panel
- AACSB-Admissions of Students Committee
- Center for Business and Economic Research Steering Committee
- Hospitality Committee
- Homecoming Committee
- Strategic Planning Committee
- Graduate Advisory Committee
Curriculum Committee
International Committee
Public Relations Committee

Department:

- Curriculum Committee

ORGANIZATIONS

- Sponsor of the Professional Management and Marketing Club, 4 years.

- Faculty advisor for Sigma Tau Epsilon.

- Faculty advisor for Alpha Omega Fraternity.

- Co-Chair of the Wesley Foundation Board,

2 years; member for 4 years.

PUBLIC COMMUNITY SERVICE:

Consultant to the Hundred Club of Houston, Inc., a non-profit organization supporting law enforcement officers.

Member of the Board of Directors for the Walker County Federal Credit Union.

First United Methodist Church: Member of the Work Area on Education Committee, Youth Counselor, Sunday School Teacher, Weekday Ministries.