Sam Houston State University

College of Business Administration

Department of Management & Marketing

Course Number: Marketing 570
Course Title Marketing Seminar
Prerequisites: Marketing 371
Instructor: Roger D. Abshire
Office: AB1 214
Phone: 294-1256
Office Hours: M-F: 9:00-11:00

Required Text: Marketing Strategy, Ferrell et al., Dryden Press,1999.

Supplemental Text: Access to a Principles of Marketing text may be beneficial.

Course Description: Case analysis is made of actual problems involving all relevant marketing areas. Course stresses development of student's ability to analyze and develop sound strategy.

Course Objectives: The major objectives of this course are for students:

1. to develop an understanding of the strategic market planning process.

2. to develop and understanding of the role of marketing in the firm.

3. to develop through case analysis, an understanding of the interaction of the marketing decision variables in developing marketing strategies.

4. to develop a comprehensive written marketing plan and presentation for an organization.
 
 

 Course Evaluation Process: Case: Each team will develop a written, comprehensive marketing plan using the guide provided in Appendix A&B (100 points). Each team will present their analysis of the case (50 points). Mid-term and final exam: Two exams consisting of subjective and objective questions will be administered. The final exam may also include the analysis of a case (100 points each). Class participation: Students who are not presenting a case on a given night are expected to participate in a discussion of the cases. If you're not in class, you cannot participate! (20 points). Grading Scale: 100%-90% = A;

89%-80% = B;

79%-70% = C;

BELOW 70% = F
 
 

Religious Holy Days Policy: Students who are absent from class for observance of a religious holy day will be allowed to take an examination or complete an assignment scheduled for that day within one week of returning to class. The student, not later that the 15th calendar day after the first day of the semester, must notify the instructor of each scheduled class day the he/she should be absent for a religious holy day.

Handicapped Student Policy: It is the policy of SHSU that no otherwise qualified disabled individual shall, solely by reason of his/her handicap, be excluded from the participation in, be denied the benefits of, or be subjected to discrimination under any academic, Student Life program, or activity. Handicapped students may request academic assistance when needed from a Committee for Continuing Academic Assistance for Disables Students by visiting the Director of the Counseling Center in the Lee Drain Building.

Class Attendance: You can not participate if you are not here!

Academic Misconduct: "All students who enroll at Sam Houston State agree to assume the responsibilities of citizenship in the campus community." Cheating will not be tolerated!

Class Conduct: Smoking, drinking and eating are prohibited.

Remember: Success is not a result of spontaneous combustion, you must set yourself afire! Chance favors the prepared mind. Louis Pasteur