QFD Continued
The process of converting customer requirements into
requirements is much the same as the process of
operationalizing quality dimensions.
In the following example, the customer requirement of
value is operationalized for a pizza in terms of meat, cheese,
vegetables, and price. As the quantities of meat and cheese
increase, customer value strongly increases. As the
quantity of vegetables increases, customer value increases.
As price increases, customer value decreases.