STUDENT ASSIGNMENT: MEDIA LITERACY - THE AUDIOCASSETTE
 
 
 
 

Physical Description

An audio cassette is comprised of a 1/2 mm-wide tape that winds around two spools within a plastic shell measuring four inches long, 2 1/2 inches tall, and approximately 5/16ths of an inch wide. The format is issued with playing times ranging from 30 to 20 minutes. The cassette--both in the blank and prerecorded configurations--is typically sold inside a plastic carrying case.

A considerably smaller version is presently marketed for use in answering machines and micro-tape recorders. The latter are primarily used for taping lectures or professional dictation.
 
 

Durability

If properly cared for, the format is relatively durable. Sound maintenance procedures include playing on a smoothly operating machine with clean tape heads; storing away from direct ultraviolet light in a cool, dry environment; exercising periodically when rarely used (i.e., shifting from one spool to another); and the avoidance of rough handling. While the format is largely idiot proof, the tape is prone to be pulled out of its casing and can be stretched due to sudden operation mode changes in cheap machines (e.g., Fast Forward to Play).
 
 

Sound Quality

While it doesn't approach the digital formats--e.g., CDs, MDs, DAT--in this respect (most notably in providing listener "headroom," many sonic advances have been made over the past thirty years. Constant taping and/or playback use will result in significant degradation of sound quality.
 
 

Versatility

The format allows for economical recording; the only other audio formats offering this option--i.e., mini-discs, digital audio tapes, digital compact cassettes, open reel tapes--are not readily available in the marketplace. Cassette recorders are found in homes, automobiles, retail outlets, etc., throughout the world. Cassettes are easily transported from one place to another. Recordings can be made with a wide range of noise reduction settings, including Dolby B, C and S. Three main categories are available: Type I for everyday recording, Type II (chromium) for high quality performance, and Type IV (metal) for longterm preservation.
 
 

Availability
 
 

Blank and prerecorded cassettes are sold by many types of retailers, including record stores, department chains, drug stores, supermarkets, convenience outlets, bookstores, and mail order companies.
 
 

Cost
 
 

Retail prices for blanks range from less than one dollar to several dollars apiece. Prerecorded cassettes generally list for eleven dollars; budget and mid-price titles often sell for less than one-half that price. On the other hand, deluxe box sets sometimes cost over $50. Machines range from under twenty dollars for cheap portable models to approximately one thousand dollars for high end products. A number of high performance recorders have been discontinued with the rise of the compact disc medium.
 
 

Strengths
 
 

In addition to the previously noted points, cassettes seem capable of performing satisfactorily in virtually any environment other than underwater; e.g., the pounding characterizing jogging. Its universality renders it ideal for libraries of all types; the inexpensiveness of both the hardware and software enables people from all economic strata to utilize the medium. Despite comparing poorly with digital formats, high end cassettes are capable of extremely faithful reproduction of sound.
 
 

Weaknesses
 
 

In addition to sonic limitations and wear from repeated use, inactive cassettes are susceptible to imprinting (the migration of magnetic sound particles from one tape surface to that adjacent to it). Like all tape formats, cassettes lack random access capability.
 
 

Usefulness
 
 

The medium is ideal for customizing learning materials. The visually impaired find them particularly useful in the form of talking books. Cassettes are also invaluable for inexpensively documenting performances and other live activities. Until digital recording makes inroads into the private sector, cassettes remain a must for libraries and educational institutions in general. [includes work by K. Hembree]