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Correspondence Courses Offered

Marketing

MKT 371 [MKTG 3310] PRINCIPLES OF MARKETING 

11 lessons, 1 final exam
Credit 3
This course includes marketing functions, transportation, assembling, storage, trade channels, cost, co-operative marketing, trade association, market analysis, marketing structures and agencies, types of middlemen, international marketing, and current marketing practices. Only students who have successfully completed sixty or more semester credit hours are permitted to take 300-400 level business courses by correspondence.

MKT 383 [MKTG 3335] RETAILING 

11 lessons, 1 final exam
Credit 3
Prerequisite: MKT 371.
This course includes the evolution of retailing, the scope of retailing, store location, store layout, organization, the customer, buying markets, receiving and marketing merchandise, mark-up, stock control, merchandise plan, fashions, retail credit, accounting, insurance, and sales promotion. Only students who have successfully completed sixty or more semester credit hours are permitted to take 300-400 level business courses by correspondence.


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