marketing
MKT 371 PRINCIPLES OF MARKETING
12 lessons, 1 final exam
Credit 3, $240
Prerequisite: Junior Standing
This course includes marketing functions, transportation, assembling, storage, trade channels, cost, co-operative marketing, trade association, market analysis, marketing structures and agencies, types of middlemen, international marketing, and current marketing practices. Only students who have successfully completed sixty or more semester credit hours are permitted to take 300-400 level business courses by correspondence.
MKT 383 RETAILING
12 lessons, 1 final exam
Credit 3, $240
Prerequisite: MKT 371.
This course includes the evolution of retailing, the scope of retailing, store location, store layout, organization, the customer, buying markets, receiving and marketing merchandise, mark-up, stock control, merchandise plan, fashions, retail credit, accounting, insurance, and sales promotion. Only students who have successfully completed sixty or more semester credit hours are permitted to take 300-400 level business courses by correspondence.
Sub Content Box
Correspondence
Course Division
Box 2536
Sam Houston State
University
Huntsville, Texas
77341-2536
Office Hours
Monday - Friday
(except University-
observed holidays)
8:00 A.M - 5:00 P.M.