Public Relations
The Public Relations emphasis prepares students for both agency work and leadership positions in corporate and/or nonprofit communication. While writing and presentation skills are essential, emphasis is on application of these writing and presentation skills for managing communication with individuals and groups that make up the stakeholders of each organization. Students in the public relations emphasis complete the Mass Communication five-course core and the professional seminar plus courses in public-relations principles, public-relations writing, and either strategic planning or campaigns for public relations and advertising. They also complete Communication Research Methods, two Mass Communication electives, and two courses in marketing.
Sample of Students’ Work
Senior public relations students are required to take MCM 480 Campaigns and Promotions for Public Relations, which is a capstone course. In this course, students design public relations campaigns for real clients, conduct research, and design communication plans and evaluation tools. They present campaigns to their clients at the end of the semester. In the last three years, students have designed campaigns for Walk Across Texas, USA Today The College Readership Program, SHSU Foreign Languages Department, Memorial Hermann The Woodlands, and Community Organization for Missionary Endeavor, Inc. Sample of Students’ Work |
Every year, public relations faculty selects outstanding public relations students.
Laurie Ann Orlando was awarded the Public Relations Outstanding Student Award 2007-2008. |
