The Media Sales and Management emphasis focuses primarily on the unique management issues associated with broadcast media. However, the program is designed to be useful to students with print and/or on-line management interests as well. Media sales and management students complete the Mass Communication five-course core and the professional seminar, plus courses in media sales, management, and marketing and promotions and two Mass Communication electives. In addition they complete Communication Research Methods, Case Studies in Public Relations and Advertising, and the History and Theory of Communication Technologies. A marketing or management minor is strongly recommended for students in this emphasis.