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Mass Communication

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Peter Roussel

Warner Endowed Chair and Advisor, Priority PR

Dan Rather Communication Building, Room 313

With over 45 years of business, government, political and media experience, including two tours of duty in the White House under Presidents Reagan and Ford, Peter Roussel is an author, television and radio commentator and public relations consultant.

From 1981-1987, he served in the White House as Special Assistant and Deputy Press Secretary to President Reagan.  His very first assignment was to handle media relations for the historic appointment of Sandra Day O’Connor as Associate Justice of the United States Supreme Court.  His other duties included briefings of the White House press corps and accompanying President Reagan on foreign and domestic trips, including the historic summit meetings with the Russians at Geneva in 1985 and Iceland in 1986.

From 1974-1976 he served in the White House as Staff Assistant to President Ford.  From 1969-1974 he was press secretary to President George H.W. Bush when Mr. Bush was U.S. Congressman, U.S. Ambassador to the United Nations and Chairman of the Republican National Committee.  His career in public relations and advertising began in 1966, including 1996-2003 as a managing partner of Neumann Roussel Public Relations.

He is a media commentator with appearances that have included the Charlie Rose Show (PBS), CNN News, and Sam Donaldson Show (ABC) and as a regular on-camera commentator for ABC-TV’s Channel 13 and KTRH News Radio in Houston.  He has written articles for the New York Times, Washington Post and other publications and is the author of the recently-published novel, Ruffled Flourishes, which draws on his experiences as a White House spokesman.

A 1965 graduate of the University of Houston, he was honored in 1983 with their Distinguished Alumnus Award.  He currently holds the Warner Chair in Journalism at Sam Houston State University where he teaches on the press and the presidency and other subjects.


Course Syllabus for MCM 383 Writing for Public Relations


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