Nam Young Kim
Ph.D., 2012, Louisiana State University
Dan Rather Communication Building, Room 308B
Nam Young Kim’s research focuses on the effects of tailoring messages to youths’ health-related interests well as the effect of new media technologies. Her recent research examines the Web interfaces’ relevance to users’ goals and how this influences advertising effectiveness, and her work has been published in the journal of Journalism and Mass Communication Quarterly, and will be published in the forthcoming Journal of Media Psychology.
She teaches courses on principle of advertising and sales and marketing.