U.S. EXECUTIVES' PERCEPTIONS OF "BEMS" AS F.D.I. OPTIONS

TROY A. FESTERVAND


Abstract

In this study, perceptual mapping was used to identify the collective and indi vidual positions often big emerging markets or "BEMs" as they are more commonly called. The perceived position of the "ideal" market or nation also was captured by the study's findings. FDI executives who were surveyed indicated that some «BEMs" have positioned themselves strategically in terms of their availability of and access to markets and resources. The stability of a market's or nation's political and economic environments, as well as business environment, also con- tributes to a nation's perceived position. Some "BEMs" appear better positioned to take advantage of their strengths, whereas others face long-term FDI obstacles

 

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Gibson D. Lewis
Center For Business and
Economic Development
SHSU Box 2056
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