ALTERNATIVE MEASURES OF PERFORMANCE FOR E-COMPANIES: A COMPARISON OF APPROACHES

ESMERALDA GARBi


Abstract

Understanding firm performance is as important in the new economy as it was in the old one. It seems difficult, however, to make a judgment about which measures of performance are good predictors of future success for e-companies. This paper contrasts indicators of asset productivity, shareholder value, growth, survival, and cyberspace usage, exploring how these different indicators reflect performance for a sample of e- companies, and compares them with a sample of brick-and-mortars competing in the same industries. Results suggest that multiple indicators are more necessary than ever to capture the variability of outcomes in the Internet-economy ____________

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Gibson D. Lewis
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