The Journal of Business Strategies

Volume 18, Number 2 Fall 2001
CONTENTS

S.S.Introduction by guest editors: How to play the e-commerce game
    Kline D., & Mehta

101-104
Consumer attitudes towards multi- channel retailers' web sites: The role of involvement brand attitude, internet knowledge and visit duration
    Balabanis, G., & Reynolds, N.L.		 105-132
Emerging value propositions for m-commerce
    Clarke, I.		 133-148
Discount retail profitability: A harbinger for e-commerce
    Skolnik, R. 		149-158
Determinants of Governance structure for the electronic value chain: Resource dependency and transaction costs perspectives
    Rasheed, H.S., & Geiger, S. W.		 159-176
Do traditional strategic concepts apply in the e. marketing context
    Merrilees, B 		177-190

  

Sub Content Box

Gibson D. Lewis
Center For Business and
Economic Development
SHSU Box 2056
Huntsville TX 77341-2056
936-294-1518 Center Office
936-294-3957 Center Fax