Gibson D. Lewis
Center for Business Research and Economic Development
INTANGIBLE STRATEGIC ASSETS AND FIRM PERFORMANCE: A MULTHNDUSTRY STUDY OF THE RESOURCE-BASED VIEW
MICHAEL D. MICHALISIN, DOUGLAS M. KLINE, AND ROBERT D. SMITH
Abstract
According to the Resource-Based View ( RBV ),firms achieve a sustainable competitive advantage and earn superior profits by owning or controlling strategic assets. The RBV literature, Hall's empirical findings (1992, 1993), and other corroborating literature indicate that certain intangible resources, such as reputation, know how, and organizational culture, possess the characteristics of strategic assets. This study empirically tests the relationship between these intangible strategic assets and relative return on shareholders' equity using 100 randomly selected Fortune 500 and Service 500 firms. The results are statistically significant and strongly support RBV .
Gibson D. Lewis
Center For Business and
Economic Development
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