Gibson D. Lewis
Center for Business Research and Economic Development
NARROW-SCOPE STRATEGIES AND FIRM PERFORMANCE: AN EMPIRICAL INVESTIGATION
Julio O. De Castro
University of Colorado Boulder, CO
James J. Chrisman
University of Calgary Calgary , Canada
Abstract
This study examines the performance of two samples of narrow-scope manufacturing firms competing in concentrated, mature industries. The conceptualization and measurement of scope is discussed, and hypotheses regarding broad- and narrow- scope are tested. Results indicate broad-scope firms outperform narrow-scope firms but also showed that certain types of narrow-scope strategies can be effective.
Gibson D. Lewis
Center For Business and
Economic Development
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