THE IMPORTANCE OF STRATEGY TO GLOBAL COMPETITORS: THE STRATEGY PERFORMANCE RELATIONSHIP ACROSS CULTURES

Jeffrey R Katz

Department of Management Kansas State University Manhattan , KS

Marilyn T. Zarzeski

School of Accounting University of Central Florida Orlando , FL

H. John Hall

Department of Management University of Florida Gainesville , FL


Abstract

This study examines the role national culture plays in the relationship between the competitive environment, firm strategies, and firm performance by extending prior empirical work to the international marketplace. We find that business strategies remain an important determinant of firm performance when considering the effects of national culture, competitive environment, and industry in which firms compete. Implications for global managers and future research are discussed.

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