MAVERICKS, VISIONARIES, PROTECTORS, AND SAGES: TOWARD A TYPOLOGY OF COGNITIVE STRUCTURE FOR DECISION MAKING IN ORGANIZATIONS

Dennis Duchon

Donde P. Ashmos

Maria Nathan

University of Texas at San Antonio San Antonio , TX


Abstract

This paper reports a study of the relationship between cognitive structure and organizational decision making. Cognitive structure, a framework that helps the decision maker organize and interpret information, has both context (conven tional vs. non-conventional) and process (conclusive vs. nonconclusive) dimensions. Based upon context and process combinations, four cognitive structures are identified. Results indicate systematic relationships between cognitive structure and both the perception of a problem and the choices made. The four types can be seen as mutually supportive, each contributing special strengths to decision making in organizations

Sub Content Box

Gibson D. Lewis
Center For Business and
Economic Development
SHSU Box 2056
Huntsville TX 77341-2056
936-294-1518 Center Office
936-294-3957 Center Fax